發(fā)布時間：2018-04-04 14:04

  本文選題：專利戰(zhàn)略　切入點：職能戰(zhàn)略　出處：《南京大學》2016年碩士論文

【摘要】：在企業(yè)戰(zhàn)略研究方面,目前國內(nèi)外關于專利戰(zhàn)略的理論或?qū)嵶C研究基本上都是面向?qū)＠麘?zhàn)略的基本問題,甚少有學者關注專利戰(zhàn)略和其他企業(yè)戰(zhàn)略的關系；同樣的,國內(nèi)外關于職能戰(zhàn)略的文獻數(shù)量顯著小于企業(yè)戰(zhàn)略和業(yè)務戰(zhàn)略,且大多關注職能戰(zhàn)略的規(guī)劃、制定和執(zhí)行,甚少關注職能戰(zhàn)略和其他企業(yè)戰(zhàn)略之間的關系；國內(nèi)外關于專利戰(zhàn)略和職能戰(zhàn)略的關系研究幾乎是空白,現(xiàn)有的文獻都跳不出專利戰(zhàn)略和技術創(chuàng)新、技術追趕、核心競爭力的關系的框架。目前學術界戰(zhàn)略關系研究集中在不同企業(yè)之間戰(zhàn)略的相互關系,而同一個公司集團內(nèi)同一層次戰(zhàn)略之間的橫向關系的相關性研究幾乎空白。本文在大量閱讀國內(nèi)外關于企業(yè)戰(zhàn)略的理論實證文獻資料后,發(fā)現(xiàn)專利戰(zhàn)略和職能戰(zhàn)略不僅僅在技術創(chuàng)新和核心競爭力打造上緊密聯(lián)系,兩者本身就是相互影響、相互配合、密不可分的,專利戰(zhàn)略和市場戰(zhàn)略、產(chǎn)品戰(zhàn)略和技術戰(zhàn)略有較強的相關性。本文在戰(zhàn)略理論和戰(zhàn)略研究方法上都進行了創(chuàng)新。理論層面,將戰(zhàn)略研究視角從行為導向轉向結果驗證,把戰(zhàn)略關系研究的引致性從間接轉向直接,將戰(zhàn)略關系研究范疇從企業(yè)間戰(zhàn)略理論拓寬至企業(yè)內(nèi)部戰(zhàn)略理論,并打破現(xiàn)有戰(zhàn)略聯(lián)接機制的禁錮,直接研究了專利戰(zhàn)略與三大職能性戰(zhàn)略的雙向關系。實證研究層面,為了論證本文觀點的正確性并且提供實證支持,本文創(chuàng)新性的將定性分析方法和定量分析方法綜合起來。實證案例分析法以智能手機生產(chǎn)商為例,整理出國內(nèi)代表性手機生產(chǎn)廠商華為的專利戰(zhàn)略、產(chǎn)品戰(zhàn)略、市場戰(zhàn)略和技術戰(zhàn)略；并進行梳理分析,找出專利戰(zhàn)略與職能性戰(zhàn)略具有相關性的實證支持。實證計量運用eviews對量化后的專利戰(zhàn)略、產(chǎn)品戰(zhàn)略、市場戰(zhàn)略和技術戰(zhàn)略計算相關性,判斷各戰(zhàn)略之間的關聯(lián)度。
[Abstract]:In the aspect of enterprise strategy research, at present, the theoretical and empirical research on patent strategy at home and abroad is basically a basic problem facing patent strategy, and few scholars pay attention to the relationship between patent strategy and other enterprise strategies.The number of domestic and foreign literature on functional strategy is significantly smaller than that of enterprise strategy and business strategy, and most of them pay attention to the planning, formulation and implementation of functional strategy, and little attention is paid to the relationship between functional strategy and other enterprise strategies.The research on the relationship between patent strategy and functional strategy at home and abroad is almost blank, and the existing literature can not jump out the framework of the relationship between patent strategy and technological innovation, technological catch-up and core competitiveness.At present, the study of strategic relationship in academic circles focuses on the strategic relationship among different enterprises, while the research on the correlation of horizontal relationship between strategies at the same level within the same corporate group is almost blank.After reading a large number of theoretical and empirical literature on enterprise strategy at home and abroad, this paper finds that patent strategy and functional strategy are not only closely related to technological innovation and core competitiveness, but also affect each other and cooperate with each other.Inseparable, patent strategy and market strategy, product strategy and technology strategy have strong relevance.This article has carried on the innovation in the strategy theory and the strategy research method.At the theoretical level, the perspective of strategic research is shifted from behavior-oriented to result verification, the inducement of strategic relations is changed from indirect to direct, and the scope of strategic relations is broadened from inter-firm strategic theory to internal strategic theory.And break through the existing strategic linkage mechanism, and directly study the relationship between patent strategy and three functional strategies.In order to prove the correctness of this paper and provide empirical support, the qualitative analysis method and quantitative analysis method are innovatively integrated in this paper.The empirical case analysis takes smartphone manufacturers as an example to sort out the patent strategy, product strategy, market strategy and technology strategy of Huawei, a representative domestic handset manufacturer;To find out the patent strategy and functional strategy has the correlation of empirical support.Empirical measurement uses eviews to calculate the relativity of patent strategy, product strategy, market strategy and technical strategy after quantification, and to judge the correlation degree of each strategy.
【學位授予單位】：南京大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F273.1

【參考文獻】

相關期刊論文 前10條

1 侯劍華;屠一云;;基于專利計量的國家間技術競爭情報分析——以智能手機技術為例[J];現(xiàn)代情報;2014年10期

2 戚依南;沈玲;黃河;王嬌;;中國企業(yè)發(fā)展與職能戰(zhàn)略創(chuàng)新研究——第三屆中國企業(yè)管理創(chuàng)新案例研究前沿論壇觀點綜述[J];中國工業(yè)經(jīng)濟;2014年01期

3 朱曉霞;;企業(yè)成長研究脈絡梳理與評介[J];華東經(jīng)濟管理;2011年04期

4 孫捷;王毓慧;;我國太陽能熱水器的專利布局與專利戰(zhàn)略[J];家電科技;2010年08期

5 孫綠江;;企業(yè)職能戰(zhàn)略的制定[J];遼寧經(jīng)濟;2010年05期

6 余菲菲;張陽;;協(xié)同演化視角下公司戰(zhàn)略與業(yè)務戰(zhàn)略的互動研究[J];科學學與科學技術管理;2008年10期

7 任聲策;安艷;宣國良;;公司專利戰(zhàn)略的PLL框架模型[J];研究與發(fā)展管理;2007年05期

8 鄧建華;;企業(yè)職能戰(zhàn)略淺析[J];四川有色金屬;2006年04期

9 劉林青;譚力文;;專利競爭優(yōu)勢的理論探源[J];中國工業(yè)經(jīng)濟;2005年11期

10 劉鳳朝,潘雄峰,王元地;企業(yè)專利戰(zhàn)略理論研究[J];商業(yè)研究;2005年13期

相關博士學位論文 前1條

1 樊帥;企業(yè)非市場戰(zhàn)略與市場戰(zhàn)略整合互動研究[D];華中科技大學;2009年

，

本文編號：1710270