【摘要】：正一、眾籌概念及其發(fā)生背景眾籌(crowd funding)即大眾籌資,是一種"預(yù)消費(fèi)"模式,籌資人以"團(tuán)購+預(yù)購"的形式,向公眾募集項(xiàng)目資金。眾籌起源于在2009年成立的美國(guó)Kickstarter平臺(tái),利用互聯(lián)網(wǎng)和SNS傳播的特性,讓小微企業(yè)、創(chuàng)意團(tuán)體或個(gè)人對(duì)公眾展示創(chuàng)意、想法和籌資方案,并以相應(yīng)的產(chǎn)品和服務(wù)作為投資回報(bào),爭(zhēng)取大家的關(guān)注和支持,進(jìn)而獲得所需要的資金援助。在該平臺(tái)眾籌成功的眾多項(xiàng)目中,除了有像Pebble和3Doodler這樣取得巨大融資成功并引起廣泛關(guān)注的項(xiàng)目,一
[Abstract]:On the other hand, crowdfunding concept and its background crowdfunding (crowd funding) is a kind of "pre-consumption" mode, in which the funders raise project funds from the public in the form of "group purchase and pre-purchase". Crowdfunding originated from the American Kickstarter platform, which was established in 2009. It makes use of the characteristics of the Internet and SNS to enable small and micro enterprises, creative groups or individuals to display their ideas, ideas and financing schemes to the public, and to gain the attention and support of everyone with the corresponding products and services as the return on investment, so as to obtain the necessary financial assistance. Of the many successful crowdfunding projects on the platform, in addition to projects such as Pebble and 3Doodler, which have been highly financed and have attracted extensive attention,
【作者單位】： 上海交通大學(xué)設(shè)計(jì)管理研究所;
【分類號(hào)】：G124

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