【摘要】：一直以來,人們都把電影院當(dāng)作看電影的地方。雖然電影院得到了各級政府的大力支持,但其上座率很不理想。隨著市場經(jīng)濟(jì)和消費(fèi)觀念的變化,電影院這一娛樂場所的功能也應(yīng)該朝著社交化的方向發(fā)展。業(yè)界人士已經(jīng)把電影院當(dāng)作社交場所,鼓勵客戶的各種合法消費(fèi)。不僅家庭成員享受天倫之樂選擇電影院,而且電商拓展業(yè)務(wù)也選擇電影院。電影院經(jīng)營者應(yīng)該借鑒電視社交化的經(jīng)驗(yàn),增強(qiáng)互聯(lián)網(wǎng)思維,充分利用計算機(jī)互聯(lián)網(wǎng)和移動互聯(lián)網(wǎng)兩條傳播途徑,完善互動平臺,在藍(lán)海戰(zhàn)略的指導(dǎo)下擴(kuò)大贏利點(diǎn)。
[Abstract]:For a long time, people used the cinema as a place to watch movies. Although cinemas have received strong support from governments at all levels, their attendance is not ideal. With the change of market economy and consumption concept, the function of cinema as an entertainment place should also develop in the direction of socializing. People in the industry have used cinemas as social venues to encourage customers to spend legally. Not only family members enjoy the joy of choosing cinemas, but also ecommerce businesses also choose cinemas. Cinema operators should draw lessons from the experience of TV socializing, strengthen Internet thinking, make full use of computer Internet and mobile Internet, perfect the interactive platform, and expand the profit point under the guidance of Blue Sea strategy.
【作者單位】： 黃岡師范學(xué)院新聞與傳播學(xué)院
【基金】：國家社科基金藝術(shù)學(xué)一般項(xiàng)目中小城市數(shù)字影院的現(xiàn)狀和發(fā)展模式研究(項(xiàng)目編號:10BC026) 黃岡師范學(xué)院博士基金項(xiàng)目湖北省電影院現(xiàn)狀和發(fā)展策略研究(項(xiàng)目編號:2012028203) 湖北省屬高校十二五重點(diǎn)學(xué)科“戲劇與影視學(xué)”
【分類號】：J946

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