發(fā)布時間：2019-07-10 10:25

【摘要】：近年來，我國文化產業(yè)繁榮發(fā)展，成為國民經(jīng)濟新的增長點。十二五規(guī)劃提出“推動文化產業(yè)成為國民經(jīng)濟支柱性產業(yè)”，各地都把其作為戰(zhàn)略性、先導性產業(yè)。隨著一系列文化改革和促進文化產業(yè)發(fā)展政策的出臺，文化企業(yè)蓬勃成長，形成一股上市熱潮。作為文化產業(yè)的具體運營形態(tài)和核心載體，文化企業(yè)以其特有的文化資源和人才優(yōu)勢，在優(yōu)化文化資源配置、促進就業(yè)、繁榮文化、滿足人們文化娛樂需求方面做出巨大貢獻。目前，文化企業(yè)研究側重于現(xiàn)狀分析、政策建議和個案研究，對成長性鮮有涉及。因此，探索文化企業(yè)的成長理論、發(fā)展模式和影響因素，對其成長性進行評價分析具有重要意義。 本研究綜述評析了文化企業(yè)和成長性相關文獻，基于企業(yè)內生成長理論和生命構成理論，，構建了文化企業(yè)成長性RAS-G模型。通過專家咨詢、相關性和鑒別力分析，刪除、替換、調整評價指標，建立符合我國文化企業(yè)特點的成長性評價指標體系，得出評價結構方程模型。運用34家文化上市公司2008~2010年的截面數(shù)據(jù)，通過模型參數(shù)回歸和路徑系數(shù)的求解確定指標對文化企業(yè)成長性的影響權重，以此對我國文化上市企業(yè)成長現(xiàn)狀進行剖析評價。透過實證結果，資源成長性、能力成長性、戰(zhàn)略-績效成長性相互影響促進，共同對文化企業(yè)的成長產生正向貢獻，其中能力成長性驅動作用最高。 本文評析文化企業(yè)成長性三年得分和排名，得出其成長性總體穩(wěn)步提升，得分波動較小，成長性良好。文化企業(yè)間的成長性水平存在差異，但差距不斷縮小，分布日趨均衡。從區(qū)域、年齡、行業(yè)、規(guī)模、戰(zhàn)略和企業(yè)性質，對文化企業(yè)成長差異性進行探索研究。并列舉三家文化企業(yè)成功案例，提出促進文化企業(yè)成長的對策。本文運用結構方程模型賦予文化企業(yè)成長性評價指標權重值，取得了一定的研究成果。但由于水平和條件所限，研究深度和廣度不夠，在指標選取、樣本數(shù)量方面仍存不足之處。將來應采用多種研究方法相結合，增加樣本數(shù)量，借鑒國外的前沿理論，結合我國實際探究新的課題內容和領域。
文內圖片：
圖片說明：文化企業(yè)成長性評價指標體系結構方程模型
[Abstract]:In recent years, the prosperity and development of China's cultural industry has become a new growth point of the national economy. The 12th five-year Plan puts forward "promoting cultural industry to become a pillar industry of national economy", which is regarded as a strategic and leading industry in all localities. With the introduction of a series of cultural reforms and policies to promote the development of cultural industries, cultural enterprises are booming and forming a listing boom. As the specific operation form and core carrier of cultural industry, cultural enterprises have made great contributions to optimizing the allocation of cultural resources, promoting employment, prospering culture and meeting people's cultural and entertainment needs because of their unique cultural resources and talent advantages. At present, cultural enterprise research focuses on current situation analysis, policy recommendations and case studies, and rarely involves growth. Therefore, it is of great significance to explore the growth theory, development model and influencing factors of cultural enterprises, and to evaluate and analyze their growth. This study summarizes and comments on the related literature of cultural enterprises and growth. Based on the theory of endophytic growth and the theory of life composition, the RAS-G model of growth of cultural enterprises is constructed. Through expert consultation, correlation and discrimination analysis, deleting, replacing and adjusting the evaluation index, the growth evaluation index system in accordance with the characteristics of cultural enterprises in China is established, and the evaluation structure equation model is obtained. Based on the cross section data of 34 cultural listed companies from 2008 to 2010, the influence weight of the index on the growth of cultural enterprises is determined by the regression of model parameters and the solution of path coefficient, so as to analyze and evaluate the present situation of the growth of cultural listed enterprises in China. Through the empirical results, resource growth, ability growth, strategy-performance growth interact to promote each other, and together produce positive contributions to the growth of cultural enterprises, among which ability growth has the highest driving effect. This paper comments on the three-year score and ranking of the growth of cultural enterprises, and concludes that the overall growth of cultural enterprises is steadily improved, the score fluctuates little and the growth is good. There are differences in growth level among cultural enterprises, but the gap is narrowing and the distribution is becoming more and more balanced. This paper explores the growth difference of cultural enterprises from the aspects of region, age, industry, scale, strategy and enterprise nature. The successful cases of three cultural enterprises are listed, and the countermeasures to promote the growth of cultural enterprises are put forward. In this paper, the structural equation model is used to assign the weight value of the index to the growth evaluation of cultural enterprises, and some research results are obtained. However, due to the limitations of level and conditions, the depth and breadth of the study are not enough, and there are still deficiencies in the selection of indicators and the number of samples. In the future, we should combine various research methods, increase the number of samples, draw lessons from the frontier theories of foreign countries, and explore new topics and fields in combination with the actual situation of our country.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G124;F224

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本文編號：2512543