【摘要】：近年來(lái)，我國(guó)文化產(chǎn)業(yè)繁榮發(fā)展，成為國(guó)民經(jīng)濟(jì)新的增長(zhǎng)點(diǎn)。十二五規(guī)劃提出“推動(dòng)文化產(chǎn)業(yè)成為國(guó)民經(jīng)濟(jì)支柱性產(chǎn)業(yè)”，各地都把其作為戰(zhàn)略性、先導(dǎo)性產(chǎn)業(yè)。隨著一系列文化改革和促進(jìn)文化產(chǎn)業(yè)發(fā)展政策的出臺(tái)，文化企業(yè)蓬勃成長(zhǎng)，形成一股上市熱潮。作為文化產(chǎn)業(yè)的具體運(yùn)營(yíng)形態(tài)和核心載體，文化企業(yè)以其特有的文化資源和人才優(yōu)勢(shì)，在優(yōu)化文化資源配置、促進(jìn)就業(yè)、繁榮文化、滿(mǎn)足人們文化娛樂(lè)需求方面做出巨大貢獻(xiàn)。目前，文化企業(yè)研究側(cè)重于現(xiàn)狀分析、政策建議和個(gè)案研究，對(duì)成長(zhǎng)性鮮有涉及。因此，探索文化企業(yè)的成長(zhǎng)理論、發(fā)展模式和影響因素，對(duì)其成長(zhǎng)性進(jìn)行評(píng)價(jià)分析具有重要意義。 本研究綜述評(píng)析了文化企業(yè)和成長(zhǎng)性相關(guān)文獻(xiàn)，基于企業(yè)內(nèi)生成長(zhǎng)理論和生命構(gòu)成理論，，構(gòu)建了文化企業(yè)成長(zhǎng)性RAS-G模型。通過(guò)專(zhuān)家咨詢(xún)、相關(guān)性和鑒別力分析，刪除、替換、調(diào)整評(píng)價(jià)指標(biāo)，建立符合我國(guó)文化企業(yè)特點(diǎn)的成長(zhǎng)性評(píng)價(jià)指標(biāo)體系，得出評(píng)價(jià)結(jié)構(gòu)方程模型。運(yùn)用34家文化上市公司2008~2010年的截面數(shù)據(jù)，通過(guò)模型參數(shù)回歸和路徑系數(shù)的求解確定指標(biāo)對(duì)文化企業(yè)成長(zhǎng)性的影響權(quán)重，以此對(duì)我國(guó)文化上市企業(yè)成長(zhǎng)現(xiàn)狀進(jìn)行剖析評(píng)價(jià)。透過(guò)實(shí)證結(jié)果，資源成長(zhǎng)性、能力成長(zhǎng)性、戰(zhàn)略-績(jī)效成長(zhǎng)性相互影響促進(jìn)，共同對(duì)文化企業(yè)的成長(zhǎng)產(chǎn)生正向貢獻(xiàn)，其中能力成長(zhǎng)性驅(qū)動(dòng)作用最高。 本文評(píng)析文化企業(yè)成長(zhǎng)性三年得分和排名，得出其成長(zhǎng)性總體穩(wěn)步提升，得分波動(dòng)較小，成長(zhǎng)性良好。文化企業(yè)間的成長(zhǎng)性水平存在差異，但差距不斷縮小，分布日趨均衡。從區(qū)域、年齡、行業(yè)、規(guī)模、戰(zhàn)略和企業(yè)性質(zhì)，對(duì)文化企業(yè)成長(zhǎng)差異性進(jìn)行探索研究。并列舉三家文化企業(yè)成功案例，提出促進(jìn)文化企業(yè)成長(zhǎng)的對(duì)策。本文運(yùn)用結(jié)構(gòu)方程模型賦予文化企業(yè)成長(zhǎng)性評(píng)價(jià)指標(biāo)權(quán)重值，取得了一定的研究成果。但由于水平和條件所限，研究深度和廣度不夠，在指標(biāo)選取、樣本數(shù)量方面仍存不足之處。將來(lái)應(yīng)采用多種研究方法相結(jié)合，增加樣本數(shù)量，借鑒國(guó)外的前沿理論，結(jié)合我國(guó)實(shí)際探究新的課題內(nèi)容和領(lǐng)域。
文內(nèi)圖片：
圖片說(shuō)明：文化企業(yè)成長(zhǎng)性評(píng)價(jià)指標(biāo)體系結(jié)構(gòu)方程模型
[Abstract]:In recent years, the prosperity and development of China's cultural industry has become a new growth point of the national economy. The 12th five-year Plan puts forward "promoting cultural industry to become a pillar industry of national economy", which is regarded as a strategic and leading industry in all localities. With the introduction of a series of cultural reforms and policies to promote the development of cultural industries, cultural enterprises are booming and forming a listing boom. As the specific operation form and core carrier of cultural industry, cultural enterprises have made great contributions to optimizing the allocation of cultural resources, promoting employment, prospering culture and meeting people's cultural and entertainment needs because of their unique cultural resources and talent advantages. At present, cultural enterprise research focuses on current situation analysis, policy recommendations and case studies, and rarely involves growth. Therefore, it is of great significance to explore the growth theory, development model and influencing factors of cultural enterprises, and to evaluate and analyze their growth. This study summarizes and comments on the related literature of cultural enterprises and growth. Based on the theory of endophytic growth and the theory of life composition, the RAS-G model of growth of cultural enterprises is constructed. Through expert consultation, correlation and discrimination analysis, deleting, replacing and adjusting the evaluation index, the growth evaluation index system in accordance with the characteristics of cultural enterprises in China is established, and the evaluation structure equation model is obtained. Based on the cross section data of 34 cultural listed companies from 2008 to 2010, the influence weight of the index on the growth of cultural enterprises is determined by the regression of model parameters and the solution of path coefficient, so as to analyze and evaluate the present situation of the growth of cultural listed enterprises in China. Through the empirical results, resource growth, ability growth, strategy-performance growth interact to promote each other, and together produce positive contributions to the growth of cultural enterprises, among which ability growth has the highest driving effect. This paper comments on the three-year score and ranking of the growth of cultural enterprises, and concludes that the overall growth of cultural enterprises is steadily improved, the score fluctuates little and the growth is good. There are differences in growth level among cultural enterprises, but the gap is narrowing and the distribution is becoming more and more balanced. This paper explores the growth difference of cultural enterprises from the aspects of region, age, industry, scale, strategy and enterprise nature. The successful cases of three cultural enterprises are listed, and the countermeasures to promote the growth of cultural enterprises are put forward. In this paper, the structural equation model is used to assign the weight value of the index to the growth evaluation of cultural enterprises, and some research results are obtained. However, due to the limitations of level and conditions, the depth and breadth of the study are not enough, and there are still deficiencies in the selection of indicators and the number of samples. In the future, we should combine various research methods, increase the number of samples, draw lessons from the frontier theories of foreign countries, and explore new topics and fields in combination with the actual situation of our country.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G124;F224

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