【摘要】：隨著中國經(jīng)濟的迅猛發(fā)展,中國在國際上的地位越來越高,到21世紀(jì)初期中國加入世界貿(mào)易組織后。國家的經(jīng)濟發(fā)展步伐越來越快,在這種全球經(jīng)濟發(fā)展的背景下,我國的影視發(fā)展行業(yè)也得到了前所未有的發(fā)展。我國在影視行業(yè)的發(fā)展中涌現(xiàn)出大量優(yōu)秀的影視作品。國家為了促進各行業(yè)的發(fā)展尤其是新興的影視業(yè)的發(fā)展給予了民營影視行業(yè)發(fā)展很大的發(fā)展空間,創(chuàng)造了很多利于影視行業(yè)發(fā)展的機會。在我國影視行業(yè)的發(fā)展過程中已經(jīng)形成了國有媒體為代表的影視行業(yè)的發(fā)展還有民營影視媒體為代表的民營影視行業(yè)發(fā)展兩種局面。國有大型影視媒體主要是以傳統(tǒng)的電臺,電視臺和大型影劇院為主;而民營影視企業(yè)作為影視行業(yè)發(fā)展的后起之秀對國有影視單位的發(fā)展是一種補充。兩者在我國文化產(chǎn)業(yè)中重要的影視業(yè)領(lǐng)域的運營發(fā)展中占據(jù)著重要的地位,也起著重要作用,對其的全面剖析和對比研究以及管理模式的探究都有一定的意義。本研究就國有與民營兩類影視企業(yè)的管理模式進行研究。從不同的視角對影視企業(yè)的管理模式進行探究,豐富影視企業(yè)管理與企業(yè)管理模式研究成果。通過歷史文獻查詢法、實際調(diào)查法、個案研究法和定性與定量的組合法,結(jié)合來源于互聯(lián)網(wǎng)、公開出版物和書籍等二手資料和對若干相關(guān)行業(yè)從業(yè)者的一手訪談資料,在準(zhǔn)公共物品和SWOT分析理論的基礎(chǔ)之上,本文討論了、總結(jié)并對比了國有影視與民營影視的管理模式。本文主要討論影視企業(yè)的管理模式的三個方面。首先,是管理模式的前提條件,也就是對政策的應(yīng)對措施。其次,是管理模式的核心內(nèi)容,即融資模式等財務(wù)治理制度體系。最后,則是管理模式的組成部分,即管理模式所內(nèi)含的企業(yè)的人才措施和產(chǎn)品市場政策。結(jié)合著浙江橫店集團和上海東方明珠股份有限公司的例子,本文具體地分析和討論了這些管理模式的表現(xiàn)形式與具體內(nèi)容。通過這些討論,本論文就國有與民營的影視企業(yè)作為研究對象,探究兩者的管理優(yōu)化模式,從研究的理論基礎(chǔ)入手,將國有與民營影視企業(yè)的發(fā)展進行梳理,進行現(xiàn)狀分析,選取國有與民營影視企業(yè)兩類別中有代表性的個案進行案例分析,總結(jié)國有與民營影視企業(yè)管理的發(fā)展途徑,對未來的發(fā)展提出展望與建議。以期為影視企業(yè)的管理實踐提供理論借鑒,促進管理模式的優(yōu)化。
[Abstract]:With the rapid development of China's economy, China's position in the world is getting higher and higher, and at the beginning of the 21st century, after China's accession to the World Trade Organization (WTO). Under the background of the global economic development, the film and television development industry of our country has also obtained the unprecedented development. A large number of excellent film and television works have emerged in the development of film and television industry in China. In order to promote the development of various industries, especially the emerging film and television industry, the state has given the private film and television industry a great development space, and created a lot of opportunities for the development of the film and television industry. In the process of the development of film and television industry in China, the development of film and television industry represented by state-owned media and the development of private film and television industry represented by private film and television media have formed two kinds of situations. State-owned large-scale film and television media are mainly based on traditional radio, television and large-scale theaters, while private film and television enterprises as a rising star in the development of the film and television industry is a supplement to the development of state-owned film and television units. Both of them play an important role in the operation and development of the film and television industry in the cultural industry of our country. It is of certain significance to analyze and compare them in an all-round way as well as to probe into the management mode. This study on the state-owned and private two types of film and television enterprise management mode. This paper probes into the management mode of film and television enterprise from different angles, and enriches the research results of film and television enterprise management and business management mode. Through historical literature inquiry, actual investigation, case study and qualitative and quantitative combination, combined with second-hand materials such as the Internet, public publications and books, and first-hand interviews with practitioners in a number of relevant industries, On the basis of quasi-public goods and SWOT analysis theory, this paper discusses, summarizes and compares the management modes of state-owned film and television and private film and television. This paper mainly discusses three aspects of the management mode of film and television enterprises. First of all, it is the precondition of the management model, that is, the response to the policy. Secondly, it is the core content of the management mode, that is, the financial governance system such as the financing model. Finally, it is a part of the management model, that is, the enterprise's talent measures and product market policies contained in the management model. Based on the examples of Zhejiang Hengdian Group and Shanghai Oriental Pearl Co., Ltd., this paper analyzes and discusses the forms and contents of these management modes. Through these discussions, this paper will take the state-owned and private film and television enterprises as the research object, explore the management optimization mode of the two, start with the theoretical basis of the research, comb the development of the state-owned and private film and television enterprises, and carry on the analysis of the present situation. The representative cases of state-owned and private-owned film and television enterprises are selected to analyze the cases, summarize the development ways of the management of state-owned and private-owned film and television enterprises, and put forward the prospects and suggestions for the future development. In order to provide a theoretical reference for the management practice of film and television enterprises, promote the optimization of management mode.
【學(xué)位授予單位】：中國藝術(shù)研究院
【學(xué)位級別】：博士
【學(xué)位授予年份】：2017
【分類號】：J943

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