中國(guó)傳媒產(chǎn)業(yè)內(nèi)部依存發(fā)展實(shí)證研究
[Abstract]:With the development of the social economy and the media technology, the media integration becomes the developing direction of the media industry. In the media industry, the media have both conflict and penetration, which are mutually substitutable and mutually reinforcing by technological dependence. Based on the interdependency of each sub-industry in the media industry, the paper analyzes the composition of the value chain of each sub-industry of the media industry, and takes the production capacity and the profitability as the starting point, and discusses the key links in the value chain of each sub-industry of the media industry. This paper selects the quantitative index to measure the key link development of the value chain, collects and arranges the relevant data, carries on the correlation analysis, and discusses the dependence degree and the influence relation of the sub-industry of the media industry according to the result of the relevant analysis. in particular, that pap takes the development data of the key link in the value chain of the newspaper, book, television and network industry from 1995 to 2011 as a sample, and through the correlation analysis of the two data, the following results are obtained: (1) in the same medium form, each key link basically has a dependency relationship, in which, the internal dependency of the newspaper and the TV industry is the most remarkable, the inside of the book industry is relatively low; (2) there are many different degrees of dependency among different media forms, among which newspaper and newspaper advertising, book publishing and television industry, newspaper printing, newspaper advertisement, The relationship between the distribution of books and the network industry, and between the television and the network industry is the most significant. Based on the results of the above research, this paper believes that it is necessary to attach great importance to the dependence of the media industry in the media integration trend, to allocate the resources reasonably and to promote the benign development of the value chain of the media industry, and also to pay great attention to the relationship between the traditional media and the new media. In addition, that technical dependence of the traditional media on the new media can be fully utilized, and the interactive communication can be realized, and the better propagation effect is achieved. The purpose of this paper is to provide a theoretical basis for the development of Chinese media industry under the new situation.
【學(xué)位授予單位】:湖南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:G206-F
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