【摘要】：本研究通過運用文獻法、專家訪談法、影視資料法和比較分析法對武術(shù)創(chuàng)意影視的初步發(fā)展做了深入的分析和研究。 中國武術(shù),源遠流長。伴隨著中國五千年的歷史發(fā)展進程,它為中華民族的生存與健康發(fā)展,發(fā)揮了不可磨滅的功績；在當今經(jīng)濟高度發(fā)展的信息社會,它已經(jīng)成為人們強身健體、修身養(yǎng)性、怡情娛樂的良好手段。隨著時代的發(fā)展,通過戲曲、小說、電影、電視等多種傳播手段,武術(shù)的娛樂功能得到了快速的發(fā)展；與此同時,武術(shù)自身獨特的藝術(shù)價值也得到了充分的體現(xiàn)。其中,通過影視的傳播最為廣泛。 隨著最近幾年創(chuàng)意產(chǎn)業(yè)在我國快速發(fā)展,它已經(jīng)深入到了很多行業(yè),包括影視業(yè),但是還沒有系統(tǒng)的規(guī)模。本研究通過分析近十幾年來我國比較成功的武術(shù)影視,以國內(nèi)《少林足球》、《臥虎藏龍》、《英雄》三部典型影片為例,與國外相類似產(chǎn)業(yè)的比較,以《哈利·波特》、《功夫熊貓》為例,根據(jù)創(chuàng)意產(chǎn)業(yè)的三大特征(文化、高科技和經(jīng)濟效益),總結(jié)其經(jīng)驗、分析其不足,保留自己先進的東西,借鑒國外經(jīng)驗,重視衍生產(chǎn)品的開發(fā),完善產(chǎn)業(yè)鏈的建設(shè),提出今后武術(shù)影視創(chuàng)意產(chǎn)業(yè)的設(shè)計,營造規(guī)模更大的武術(shù)創(chuàng)意產(chǎn)業(yè)和市場,提出促進其更好發(fā)展的科學(xué)合理的建議和措施,能夠更深入的研究中國武術(shù)文化最好的傳播途徑——中國武術(shù)影視,形成武術(shù)創(chuàng)意影視產(chǎn)業(yè)。 本研究是把武術(shù)影視和創(chuàng)意產(chǎn)業(yè)結(jié)合起來,通過分析創(chuàng)意產(chǎn)業(yè)的相關(guān)理論,以此為基礎(chǔ),與武術(shù)影視相結(jié)合,形成武術(shù)創(chuàng)意影視產(chǎn)業(yè)。此類研究國內(nèi)外基本沒有,這正是該研究的創(chuàng)新點所在。 本研究的研究結(jié)果：通過對我國典型武術(shù)影視的分析,得知產(chǎn)業(yè)鏈過于簡單,最后的收入基本全靠票房。而國外的影視產(chǎn)業(yè)鏈條比較完善,開發(fā)比較深入,有很多衍生產(chǎn)品,票房收入只占到總收入的一小部分。因此,根據(jù)我國的國情,借鑒國外的成功的經(jīng)驗,制定了我國武術(shù)創(chuàng)意影視產(chǎn)業(yè)的產(chǎn)業(yè)鏈,希望隨著創(chuàng)意產(chǎn)業(yè)在我國的深入,武術(shù)創(chuàng)意影視產(chǎn)業(yè)能夠建立較完善的產(chǎn)業(yè)體系。
[Abstract]:This research makes a thorough analysis and research on the preliminary development of martial arts creative film and television by using literature method, expert interview method, film and television reference method and comparative analysis method. Chinese martial arts have a long history. With the five thousand years of historical development in China, it has played an indelible role in the survival and healthy development of the Chinese nation. In today's information society with high economic development, it has become a good means for people to strengthen their health, cultivate themselves and entertain themselves. With the development of the times, the entertainment function of Wushu has been rapidly developed through various means of communication, such as drama, novel, film, television, etc. At the same time, the unique artistic value of Wushu itself has also been fully reflected. Among them, through the film and television dissemination is the most widespread. With the rapid development of creative industry in China in recent years, it has gone deep into many industries, including film and television, but there is no systematic scale. By analyzing the more successful martial arts films and TV films in China in the last ten years, this study takes three typical films of Shaolin Football, Crouching Tiger, Hidden Dragon and Heroes as examples, and compares them with similar industries in foreign countries, such as Harry Potter. "Kung Fu Panda" for example, according to the three major characteristics of creative industries (culture, high-tech and economic benefits), summarize its experience, analyze its shortcomings, retain its own advanced things, draw lessons from foreign experience, and attach importance to the development of derivative products. Improve the construction of the industrial chain, put forward the design of martial arts film and television creative industry in the future, create a larger scale of Wushu creative industry and market, put forward scientific and reasonable suggestions and measures to promote its better development. Can more in-depth study of Chinese martial arts culture the best way to spread-Chinese martial arts film and television, the formation of martial arts creative film and television industry. This research is to combine martial arts film and creative industry, through analyzing the relevant theory of creative industry, and combining with martial arts film and television, to form martial arts creative film and television industry. There is no such research at home and abroad, which is the innovation of the research. The results of this study: through the analysis of the typical martial arts film and television in our country, we know that the industry chain is too simple, and the final income is basically based on the box office. Foreign film and television industry chain is more perfect, more in-depth development, there are a lot of derivatives, box office revenue only accounts for a small part of total income. Therefore, according to the national conditions of our country and drawing lessons from the successful experience of foreign countries, the industrial chain of martial arts creative film and television industry is formulated. It is hoped that with the deepening of creative industry in our country, the martial arts creative film and television industry can establish a more perfect industrial system.
【學(xué)位授予單位】：山東體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G852;J943

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