【摘要】：隨著社會生產(chǎn)力的不斷進步,企業(yè)作為微觀經(jīng)濟主體存在于現(xiàn)代社會中。持續(xù)成長是企業(yè)所有者追求的最終目標(biāo),是整個社會經(jīng)濟更好更快發(fā)展的堅實基礎(chǔ)。作為人類精神文化的縮影,文化產(chǎn)業(yè)凝結(jié)著各國人民對藝術(shù)創(chuàng)作的熱情,同時也是將藝術(shù)創(chuàng)作產(chǎn)業(yè)化的橋梁,在國民經(jīng)濟和人們的生活中起著舉足輕重的作用。如何使我國的文化產(chǎn)業(yè)在“十二五”期間取得突破性的進展,如何在復(fù)雜的國際環(huán)境中謀取發(fā)展,如何改善目前我國文化產(chǎn)業(yè)總體規(guī)模小、數(shù)量少、地區(qū)差異大等現(xiàn)狀,是關(guān)系著文化產(chǎn)業(yè)未來發(fā)展程度的關(guān)鍵,因此研究文化產(chǎn)業(yè)上市公司的成長性問題是有一定意義的。 本文從企業(yè)成長性的定義出發(fā),以國內(nèi)外關(guān)于企業(yè)成長性的相關(guān)理論為依據(jù),歸納總結(jié)了一些學(xué)者的研究成果。按照我國有關(guān)文化產(chǎn)業(yè)的界定,采用定性和定量分析、描述分析和實證分析的方法,系統(tǒng)地分析了我國文化產(chǎn)業(yè)成長現(xiàn)狀和特點,重點研究了我國文化產(chǎn)業(yè)成長性的影響因素,通過統(tǒng)計分析,最終將影響因子歸結(jié)為七個因子：公司規(guī)模與償債因子、公司財務(wù)成長能力因子、公司營利能力因子、公司營銷與國有化程度因子、公司創(chuàng)新能力因子、公司投資價值因子、公司營運能力因子。隨后利用這七個因子建立二項Logistic回歸模型,著重研究影響因子與文化企業(yè)成長性的內(nèi)在聯(lián)系,最后根據(jù)實證結(jié)果,有的放矢地提出一些提高文化上市公司成長性的對策建議。 研究結(jié)果表明,公司營銷與國有化程度因子與文化企業(yè)成長呈現(xiàn)反向作用,公司規(guī)模與償債能力因子與文化企業(yè)成長呈現(xiàn)正向作用,其余四個因子的影響顯著性水平不明顯。因此我國文化產(chǎn)業(yè)上市公司應(yīng)該提高市場營銷能力,控制規(guī)模合理增長；優(yōu)化股權(quán)結(jié)構(gòu),完善公司治理機制；推進文化與科技融合,提升企業(yè)核心競爭力；識別成長缺陷,實現(xiàn)企業(yè)全面、快速增長；發(fā)掘各地文化資源,均衡文化產(chǎn)業(yè)區(qū)域化發(fā)展。我國政府應(yīng)該加強國家對文化產(chǎn)業(yè)的政策支持；適度放寬文化產(chǎn)業(yè)發(fā)展限制；拓寬資本市場融資渠道,構(gòu)建有效投融資機制；合理調(diào)整產(chǎn)業(yè)結(jié)構(gòu),提高產(chǎn)業(yè)競爭力。
[Abstract]:With the continuous progress of social productive forces, enterprises exist as micro-economic subjects in modern society. Sustained growth is the ultimate goal of enterprise owners and a solid foundation for better and faster development of the whole social economy. As a microcosm of human spirit and culture, cultural industry condenses people's enthusiasm for artistic creation, and it is also a bridge to industrialization of artistic creation, which plays an important role in the national economy and people's life. How to make our country's cultural industry make breakthrough progress during the 12th five-year Plan period, how to seek development in the complex international environment, and how to improve the present situation of our country's cultural industry in general, such as small scale, small quantity and great regional difference, etc. It is the key to the future development of the cultural industry, so it is meaningful to study the growth of the listed companies in the cultural industry. Starting from the definition of enterprise growth, this paper summarizes the research results of some scholars on the basis of the relevant theories about enterprise growth both at home and abroad. According to the definition of cultural industry in China, this paper systematically analyzes the current situation and characteristics of cultural industry growth in China by means of qualitative and quantitative analysis, description analysis and empirical analysis, and focuses on the influencing factors of the growth of cultural industry in China. Through statistical analysis, the influence factors are divided into seven factors: company size and debt repayment factor, financial growth ability factor, profit ability factor, marketing and nationalization degree factor, innovation ability factor, and so on. The company investment value factor, the company operation ability factor. Then the binomial Logistic regression model is established by using these seven factors, focusing on the internal relationship between the influence factors and the growth of cultural enterprises. Finally, according to the empirical results, some countermeasures and suggestions to improve the growth of cultural listed companies are put forward. The results show that the factors of corporate marketing and nationalization have a reverse effect on the growth of cultural enterprises, while the factors of corporate size and solvency have a positive effect on the growth of cultural enterprises, while the other four factors have no significant effect on the growth of cultural enterprises. Therefore, the listed companies in China's cultural industry should improve their marketing ability, control the rational growth of scale, optimize the ownership structure, perfect the corporate governance mechanism, promote the integration of culture and science and technology, and promote the core competitiveness of enterprises. Identify growth defects, achieve all-round, rapid growth of enterprises; explore local cultural resources, balance the regional development of cultural industries. The government of our country should strengthen the policy support of the state to the cultural industry, relax the development limit of the cultural industry appropriately, widen the financing channel of the capital market, construct the effective investment and financing mechanism, adjust the industrial structure reasonably, and improve the competitiveness of the industry.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124

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