【摘要】：“檔期”是近年來(lái)隨著電影產(chǎn)業(yè)化進(jìn)程不斷加快而愈發(fā)被大眾熟知的一個(gè)詞語(yǔ)。一部電影上映檔期的選擇會(huì)對(duì)票房產(chǎn)生直接影響。成熟有序的檔期機(jī)制建構(gòu)會(huì)對(duì)整個(gè)電影市場(chǎng)產(chǎn)生積極的作用。美國(guó)電影市場(chǎng)經(jīng)過(guò)漫長(zhǎng)的行業(yè)整合與升級(jí)已經(jīng)建立起了科學(xué)合理的檔期機(jī)制。相比之下,我國(guó)電影市場(chǎng)的檔期設(shè)置還處于探索階段。各檔期內(nèi)影片類型劃分并不明確,大片獨(dú)占檔期與影片扎堆搶檔的兩極分化現(xiàn)象十分嚴(yán)重。因此,如何有序構(gòu)建檔期機(jī)制,合理安排檔期選擇成為當(dāng)前中國(guó)電影市場(chǎng)中一個(gè)急需解決的重要問(wèn)題。 針對(duì)上述問(wèn)題,本論文通過(guò)對(duì)近十年來(lái)電影產(chǎn)業(yè)發(fā)展?fàn)顩r、市場(chǎng)發(fā)展?fàn)顩r以及對(duì)電影檔期發(fā)展流變的梳理總結(jié)；在對(duì)當(dāng)前電影市場(chǎng)中檔期總體情況與特征(以2011-2013年中國(guó)電影市場(chǎng)的票房數(shù)據(jù)為樣本)做分析研究的基礎(chǔ)上；通過(guò)對(duì)美國(guó)電影市場(chǎng)中檔期機(jī)制建構(gòu)特點(diǎn)的比較研究；依據(jù)傳播學(xué)與營(yíng)銷學(xué)中大數(shù)據(jù)理論與定位理論的指導(dǎo),對(duì)中國(guó)電影市場(chǎng)中檔期的選擇進(jìn)行深入的剖析；并在此基礎(chǔ)上提出適宜于中國(guó)電影市場(chǎng)中檔期選擇的有效策略。
[Abstract]:In recent years, as the process of film industrialization has been accelerated, the term "period" has become more and more popular. The choice of a movie's release schedule will have a direct impact on the box office. Mature and orderly mechanism construction will have a positive effect on the whole film market. After a long period of industry integration and upgrading, the American film market has established a scientific and reasonable mechanism. In contrast, China's film market is still in the stage of exploration. In each stage, the classification of film types is not clear, and the polarization phenomenon between the exclusive film and the movie rush is very serious. Therefore, how to construct the schedule mechanism in an orderly manner and arrange the timing reasonably has become an important problem that needs to be solved urgently in the current Chinese film market. In view of the above problems, this paper summarizes the development of the film industry in the past ten years, the development of the market and the evolution of the film development. Based on the analysis and study of the overall situation and characteristics of the current film market (taking the box office data of the Chinese film market from 2011-2013 as the sample), this paper makes a comparative study on the characteristics of the construction of the scale mechanism in the American film market. According to the guidance of the big data theory and positioning theory of communication and marketing, this paper makes a deep analysis of the selection of the scale in the Chinese film market, and puts forward some effective strategies suitable for the selection of the target period in the Chinese film market.
【學(xué)位授予單位】：中國(guó)電影藝術(shù)研究中心
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J943

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本文編號(hào)：2420752