【摘要】：文化產(chǎn)業(yè)競(jìng)爭(zhēng)力越來(lái)越成為一國(guó)核心競(jìng)爭(zhēng)力的重要組成部分。長(zhǎng)沙市文化產(chǎn)業(yè)作為整個(gè)湖南省文化產(chǎn)業(yè)發(fā)展的一個(gè)縮影,其發(fā)展機(jī)理和實(shí)踐都有著典型意義。選取長(zhǎng)沙市文化產(chǎn)業(yè)的發(fā)展問(wèn)題進(jìn)行研究,有助于貫徹省委、省政府的“發(fā)展文化經(jīng)濟(jì),建設(shè)文化大省”、“發(fā)展文化產(chǎn)業(yè),建設(shè)文化強(qiáng)省”的正確決策,從而使對(duì)該問(wèn)題的研究具有較強(qiáng)的現(xiàn)實(shí)意義。筆者在文化產(chǎn)業(yè)發(fā)展理論的基礎(chǔ)上,首先對(duì)文化產(chǎn)業(yè)的概念和類型、功能和特性、條件和環(huán)境以及發(fā)展模式進(jìn)行剖析,然后運(yùn)用模糊綜合分析法(F-AHP)對(duì)文化產(chǎn)業(yè)績(jī)進(jìn)行效評(píng)價(jià),接著以長(zhǎng)沙市文化產(chǎn)業(yè)為例進(jìn)行了綜合分析。其次,筆者運(yùn)用SWOT分析方法,從宏觀環(huán)境上和中觀層面對(duì)長(zhǎng)沙市的文化產(chǎn)業(yè)進(jìn)行優(yōu)勢(shì)和劣勢(shì)分析,并指出長(zhǎng)沙經(jīng)濟(jì)發(fā)展面臨的機(jī)遇和挑戰(zhàn),分析長(zhǎng)沙文化產(chǎn)業(yè)發(fā)展的現(xiàn)狀。緊接著以韓國(guó)、日本和美國(guó)為例,分析了國(guó)外文化產(chǎn)業(yè)發(fā)展經(jīng)驗(yàn)及對(duì)長(zhǎng)沙市文化產(chǎn)業(yè)發(fā)展的啟示。最后,筆者從文化產(chǎn)業(yè)發(fā)展規(guī)劃與布局、發(fā)展觀念與環(huán)境、公共投入與市場(chǎng)進(jìn)程、技術(shù)研發(fā)與產(chǎn)業(yè)鏈價(jià)值、發(fā)展方式與發(fā)展效益、對(duì)外文化交流合作與文化產(chǎn)業(yè)水平等方面提出了長(zhǎng)沙市文化產(chǎn)業(yè)發(fā)展的對(duì)策和建議。在全文中,筆者遵循目的性原則、整體性原則和最優(yōu)化原則,運(yùn)用定性與定量分析相結(jié)合、比較分析、案例分析等方法。
[Abstract]:The competitiveness of cultural industry has become an important part of a country's core competitiveness. As a microcosm of the development of Hunan's cultural industry, Changsha's cultural industry has typical significance in its development mechanism and practice. The research on the development of cultural industry in Changsha is helpful to carry out the correct decision of the provincial party committee and provincial government on "developing cultural economy, building cultural province" and "developing cultural industry and building strong cultural province". So that the study of the problem has a strong practical significance. On the basis of the theory of cultural industry development, the author first analyzes the concept and type, function and characteristics, conditions and environment, and development model of cultural industry. Then, fuzzy comprehensive analysis (F-AHP) is used to evaluate the achievements of cultural industry, and then a comprehensive analysis of Changsha's cultural industry is given. Secondly, using SWOT analysis method, the author analyzes the advantages and disadvantages of Changsha's cultural industry from the macro environment and the middle level, and points out the opportunities and challenges faced by Changsha's economic development, and analyzes the present situation of Changsha's cultural industry development. Then, taking South Korea, Japan and the United States as examples, this paper analyzes the experience of foreign cultural industry development and its enlightenment to Changsha's cultural industry development. Finally, the author focuses on the development planning and layout of cultural industry, the concept and environment of development, the process of public investment and market, the value of technological research and development and the value of industrial chain, the mode of development and the benefits of development. The countermeasures and suggestions for the development of Changsha's cultural industry are put forward in the aspects of cultural exchange and cooperation with foreign countries and the level of cultural industry. In this paper, the author follows the principle of purpose, integrity and optimization, and applies the methods of qualitative and quantitative analysis, comparative analysis, case analysis and so on.
【學(xué)位授予單位】：湖南農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G124

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