【摘要】：大數(shù)據(jù)為文化創(chuàng)意產(chǎn)業(yè)的發(fā)展帶來新的契機(jī),大數(shù)據(jù)的精細(xì)化開發(fā)與整合、完善加工與利用使得文化創(chuàng)意產(chǎn)業(yè)集群化的規(guī)模優(yōu)勢大幅提升。大數(shù)據(jù)既服務(wù)于產(chǎn)業(yè)集群化發(fā)展的宏觀決策,又是實(shí)現(xiàn)集群內(nèi)部各組織之間共生并發(fā)揮協(xié)同創(chuàng)新能力的必然選擇。目前,中國文化創(chuàng)意產(chǎn)業(yè)集群化發(fā)展中存在創(chuàng)新活力不足、產(chǎn)業(yè)引導(dǎo)政策有效性不足、發(fā)展模式單一等諸多問題,因此,應(yīng)充分認(rèn)識大數(shù)據(jù)對文化創(chuàng)意產(chǎn)業(yè)集群的積極影響和推動機(jī)理,更好地應(yīng)用大數(shù)據(jù)技術(shù)工具,建設(shè)智能化數(shù)據(jù)采集系統(tǒng)和集群績效評價指標(biāo)體系,挖掘和規(guī)劃更具發(fā)展?jié)摿Φ奈幕瘎?chuàng)意集群,調(diào)動國有大型企業(yè)形成多元的文化創(chuàng)意市場主體,形成文化創(chuàng)意產(chǎn)業(yè)集聚、集約、集群發(fā)展的新態(tài)勢,提升文化創(chuàng)意產(chǎn)業(yè)集群的核心競爭力。
[Abstract]:Big data brings new opportunities for the development of cultural and creative industries, the fine development and integration of big data, and the improvement of processing and utilization make the scale advantage of cultural and creative industries cluster greatly enhanced. Big data not only serves the macro decision of the development of industrial cluster, but also is the inevitable choice to realize the symbiosis among the organizations within the cluster and to bring into play the ability of collaborative innovation. At present, there are many problems in the cluster development of Chinese cultural and creative industries, such as the lack of innovation vitality, the insufficient effectiveness of industrial guidance policy, the single development model, etc. We should fully understand the positive influence and promotion mechanism of big data on the cultural and creative industry cluster, better use the technical tools of big data, construct the intelligent data collection system and the performance evaluation index system of the cluster. To tap and plan cultural and creative clusters with more potential for development, to mobilize large state-owned enterprises to form diverse cultural and creative market subjects, and to form a new trend of cultural and creative industry agglomeration, intensification and cluster development. Enhance the core competitiveness of cultural and creative industrial clusters.
【作者單位】： 北華大學(xué)經(jīng)濟(jì)管理學(xué)院;深圳靈獅文化產(chǎn)業(yè)集團(tuán)有限公司;
【基金】：國家文化創(chuàng)新工程項目“政產(chǎn)學(xué)研資介六位一體文化產(chǎn)業(yè)園區(qū)發(fā)展模式的實(shí)踐探索與理論研究”(文科技函[2013]565號)
【分類號】：G124

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