【摘要】：文化產(chǎn)業(yè)作為高附加值高的創(chuàng)意產(chǎn)業(yè)，在全球經(jīng)濟不斷發(fā)展的今天，表現(xiàn)出高速發(fā)展的勢頭，，成為國民經(jīng)濟重要的增長點。影視產(chǎn)業(yè)作為文化產(chǎn)業(yè)的重要組成部分的，正以迅猛的速度參與到激烈的市場經(jīng)濟競爭中。 影視產(chǎn)業(yè)競爭的核心是盈利模式的競爭。盈利模式問題是媒介產(chǎn)業(yè)發(fā)展中的一個戰(zhàn)略性問題,二次銷售模式作為媒介產(chǎn)業(yè)的核心模式在媒介融合的進程中逐漸顯露出其單一化、線性化和低增值化的缺陷,由于媒介融合的影響,媒介產(chǎn)業(yè)價值鏈出現(xiàn)網(wǎng)絡(luò)化、柔性化和同構(gòu)化的發(fā)展趨勢,媒介產(chǎn)業(yè)在此趨勢中應(yīng)通過價值鏈延伸、價值鏈轉(zhuǎn)換和加強價值鏈治理實現(xiàn)盈利模式的創(chuàng)新。良好而獨特的盈利模式對于中國影視產(chǎn)業(yè)的快速發(fā)展具有重大的意義。借鑒商業(yè)模式和價值鏈理論研究的最新成果，重新審視我國影視產(chǎn)業(yè)的主要盈利模式，找出傳統(tǒng)盈利模式的弊端，并在此基礎(chǔ)上進行影視產(chǎn)業(yè)利潤環(huán)節(jié)的價值鏈重構(gòu)。 本文具體研究內(nèi)容包括三個方面：一是對現(xiàn)狀的分析，通過梳理我國影視產(chǎn)業(yè)的主要組成部分電影和電視產(chǎn)業(yè)的發(fā)展?fàn)顩r和盈利模式，對我國影視產(chǎn)業(yè)的發(fā)展現(xiàn)狀做出一個總體認知；二是對存在問題的思考，結(jié)合數(shù)字化背景下影視產(chǎn)業(yè)發(fā)展的形勢和背景，對我國現(xiàn)行影視產(chǎn)業(yè)價值鏈存在問題進行分析，為重構(gòu)影視產(chǎn)業(yè)價值鏈奠定實踐基礎(chǔ)；三是理論的建構(gòu)，根據(jù)相關(guān)理論研究和影視產(chǎn)業(yè)發(fā)展實踐經(jīng)驗，提出我國影視產(chǎn)業(yè)盈利模式建構(gòu)的理論支撐，以指導(dǎo)數(shù)字化時代背景下我國影視產(chǎn)業(yè)盈利模式創(chuàng)新，促進我國影視產(chǎn)業(yè)的健康快速發(fā)展。
[Abstract]:Cultural industry, as a creative industry with high added value, has become an important growth point of the national economy with the continuous development of the global economy today, showing the momentum of rapid development. As an important part of the cultural industry, the film and television industry is participating in the fierce market economy competition at a swift and violent speed. The core of film and television industry competition is profit model competition. Profit model is a strategic problem in the development of media industry. As the core mode of media industry, the secondary sales model has gradually revealed its shortcomings of unitization, linearization and low value-added in the process of media integration. Due to the influence of media integration, the media industry value chain has the trend of networking, flexibility and isomorphism. In this trend, the media industry should realize the innovation of profit mode through the value chain extension, value chain transformation and strengthening the value chain governance. Good and unique profit model is of great significance to the rapid development of China's film and television industry. Referring to the latest achievements of the research on business model and value chain theory, this paper reexamines the main profit models of China's film and television industry, finds out the disadvantages of the traditional profit mode, and on this basis reconstructs the value chain of the profit link of the film and television industry. The content of this paper includes three aspects: first, the analysis of the current situation, through combing the main components of the film and television industry in China, the development of the film and television industry and profit model, To make a general understanding of the current situation of the development of China's film and television industry; Second, thinking about the existing problems, combining with the situation and background of the development of film and television industry under the digital background, analyzing the existing problems of the current film and television industry value chain in our country, so as to lay a practical foundation for the reconstruction of the film and television industry value chain; Third, the theory construction, according to the related theory research and the film industry development practice experience, proposed our country film and television industry profit pattern construction theory support, in order to guide our country movie and television industry profit pattern innovation under the digital age background, To promote the healthy and rapid development of China's film and television industry.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J943;F275

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