【摘要】：文化產(chǎn)業(yè)已成為當(dāng)今全球發(fā)展最快的產(chǎn)業(yè)之一,而影視文化又是文化產(chǎn)業(yè)中最理想的突破口之一,是文化產(chǎn)業(yè)發(fā)展中最具活力、最有影響、最有實(shí)力的產(chǎn)業(yè)。影視文化產(chǎn)業(yè)的發(fā)展既是精神文明發(fā)展的需要,又能為地區(qū)經(jīng)濟(jì)帶來(lái)強(qiáng)大發(fā)展后勁。 海南影視文化產(chǎn)業(yè)發(fā)展整體起步較晚,管理部門(mén)經(jīng)驗(yàn)欠缺、文化產(chǎn)業(yè)底子薄、文化產(chǎn)業(yè)規(guī)模小和層次低,缺乏骨干型企業(yè)和影響力品牌。本文共分為六個(gè)部分展開(kāi)論述,在開(kāi)篇緒論主要講述了本文的研究背景、國(guó)內(nèi)外的研究狀況及本文所采用的研究方法；在本文的第一章主要論述了影視文化產(chǎn)業(yè)與政府行為的基本理論；第二章主要講述了國(guó)內(nèi)及海南的影視文化產(chǎn)業(yè)的發(fā)展現(xiàn)狀及政府的行為現(xiàn)狀,通過(guò)國(guó)內(nèi)電影、電視劇、影視城、動(dòng)漫的發(fā)展?fàn)顩r,國(guó)家出臺(tái)的行政方針,監(jiān)管機(jī)制來(lái)展現(xiàn)海南地方政府所處的發(fā)展影視文化產(chǎn)業(yè)的大環(huán)境,指出當(dāng)下政府發(fā)展這一產(chǎn)業(yè)所面臨的現(xiàn)實(shí)問(wèn)題；接著在第三章通過(guò)美、日、韓及國(guó)內(nèi)浙江橫店影視城的影視發(fā)展成功之路,分析共同之處與差異,特別是對(duì)橫店政府決策者的優(yōu)越之處做了深入剖析和總結(jié),總結(jié)出這些成功實(shí)現(xiàn)影視崛起地的成功經(jīng)驗(yàn)；最后在論文的第四章,為海南政府決策者發(fā)展影視文化產(chǎn)業(yè)指明了出路,闡述了海南影視文化產(chǎn)業(yè)發(fā)展中政府行為的基本原則,對(duì)海南影視文化產(chǎn)業(yè)發(fā)展中的政府基本行為進(jìn)行了研究,制定了適合海南省情的影視文化產(chǎn)業(yè)發(fā)展綱要和政策；最后結(jié)尾提出了本文的不足之處和對(duì)未來(lái)的產(chǎn)業(yè)發(fā)出了展望。本文力圖順應(yīng)當(dāng)前海南在推進(jìn)國(guó)際旅游島進(jìn)程中發(fā)展影視文化產(chǎn)業(yè)的需要,力求從公共管理學(xué)的視角對(duì)影視產(chǎn)業(yè)的發(fā)展進(jìn)行剖析研究,為海南省發(fā)展影視文化產(chǎn)業(yè)提供政府管理層面的理論支持與引導(dǎo)。
[Abstract]:Cultural industry has become one of the fastest-growing industries in the world nowadays, and film and television culture is one of the most ideal breakthrough points in cultural industry, and it is the most dynamic, influential and powerful industry in the development of cultural industry. The development of film and television culture industry is not only the need of spiritual civilization development, but also can bring strong development stamina for regional economy. The overall development of the film and television industry in Hainan is relatively late, the management department is short of experience, the cultural industry has a thin foundation, the scale of the cultural industry is small and the level is low, and it lacks the backbone enterprise and the influence brand. This paper is divided into six parts, the introduction mainly describes the background of this paper, the domestic and foreign research situation and the research methods adopted in this paper; In the first chapter, it mainly discusses the basic theory of film and television culture industry and government behavior. The second chapter mainly describes the development of domestic and Hainan film and television culture industry and the current situation of government behavior, through domestic movies, TV series, film and television city, animation development, the state of the administrative policy, Supervision mechanism to show Hainan local government in the development of film and television culture industry environment, pointing out the current government development of this industry facing the reality of the problem; Then in the third chapter, through the United States, Japan, South Korea and domestic Zhejiang Hengdian Film and Television City of the way of successful film and television development, analyze the common points and differences, especially the Hengdian government policy makers to do in-depth analysis and summary of the advantages. Summing up the successful experience of realizing the rise of film and television; Finally, in the fourth chapter of the paper, it points out the way out for the decision makers of Hainan government to develop the film and television culture industry, and expounds the basic principles of government behavior in the development of Hainan film and television culture industry. This paper studies the basic behavior of the government in the development of Hainan film and television culture industry, and formulates the outline and policy of the development of the film and television culture industry suitable for Hainan Province. At the end of the paper, the shortcomings of this paper and the future of the industry are put forward. This paper tries to meet the needs of Hainan's development of film and television culture industry in the process of promoting international tourism island, and tries to analyze and study the development of film and television industry from the perspective of public management. To provide theoretical support and guidance for the development of film and television culture industry in Hainan Province at the level of government management.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G124;D630

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