【摘要】： 文化產(chǎn)業(yè)的本質在于文化的產(chǎn)業(yè)化。文化產(chǎn)業(yè)作為一種獨立的產(chǎn)業(yè)形態(tài)，尚處于形成過程之中。但是，文化產(chǎn)業(yè)對區(qū)域經(jīng)濟增長的貢獻是不可忽視的。目前關于文化產(chǎn)業(yè)發(fā)展問題引起了許多學者的注意，也取得了顯著成果，，但主要是從定性角度研究，對于文化產(chǎn)業(yè)發(fā)展模式的探討更是鳳毛麟角。本文以長沙市這一特定區(qū)域為研究對象，通過對長沙市文化產(chǎn)業(yè)發(fā)展進行定性、定量分析，提出長沙市主要文化產(chǎn)業(yè)的發(fā)展模式。除結語外，本文共分成六個部分，各部分的主要內容為： 第一部分緒論，闡明了本研究背景、國內外研究動態(tài)、研究角度與創(chuàng)新之處。 第二部分：文化產(chǎn)業(yè)內涵。在總結各種文化產(chǎn)業(yè)定義的基礎上提出了長沙市文化產(chǎn)業(yè)的四個要素：第一，長沙文化產(chǎn)業(yè)以文化內容作為獲取商業(yè)價值的手段；第二，文化產(chǎn)業(yè)以服務為目的；第三，文化產(chǎn)業(yè)的內容具有創(chuàng)意；第四，文化產(chǎn)業(yè)的發(fā)展與知識和技術密切相關。然后闡述文化產(chǎn)業(yè)分類和文化產(chǎn)業(yè)特征。 第三部分：長沙市文化產(chǎn)業(yè)發(fā)展概況。首先從長沙市的區(qū)位、社會經(jīng)濟條件和文化資源稟賦等方面分析了長沙市文化產(chǎn)業(yè)發(fā)展的條件，然后分三個階段概括了長沙市文化產(chǎn)業(yè)發(fā)展的情況，最后從產(chǎn)業(yè)規(guī)模和經(jīng)濟總量、產(chǎn)業(yè)結構特征和所有制結構特征說明了長沙市文化產(chǎn)業(yè)的發(fā)展現(xiàn)狀。 第四部分：長沙市文化產(chǎn)業(yè)發(fā)展水平評價分析。首先建立評價指標體系，然后運用模糊綜合評判計算并得出結論：長沙市文化產(chǎn)業(yè)發(fā)展處于較低水平狀態(tài)。最后診斷出制約長沙市文化產(chǎn)業(yè)發(fā)展的主要因素：文化管理體制不順、文化產(chǎn)業(yè)整體素質不高、文化產(chǎn)業(yè)人才缺乏、科技創(chuàng)新能力貧弱等。 第五部分：長沙市文化產(chǎn)業(yè)主導文化產(chǎn)業(yè)發(fā)展模式研究。首先選擇出版業(yè)、報業(yè)、電視業(yè)、文化娛樂業(yè)作為主導文化產(chǎn)業(yè)，然后總結了這幾大產(chǎn)業(yè)的成功經(jīng)驗，在此基礎上提出了長沙市不同文化產(chǎn)業(yè)的發(fā)展模式具體為：出版業(yè)采取系列化、混合化和一體化三種模式相結合，且要分階段選擇合適的模式；報業(yè)采用混合化和一體化相結合的模式；電視業(yè)采用一體化模式；文化娛樂業(yè)采用多項循環(huán)一體化模式。 第六部分提出長沙市文化產(chǎn)業(yè)發(fā)展建議。如轉變觀念；創(chuàng)新體制；以人為本，構建新型的用人機制；政策引導，拓寬融資渠道；優(yōu)化投資環(huán)境，積極引導民資、外資應辦文化企業(yè)；實施品牌戰(zhàn)略，提升文化產(chǎn)業(yè)影響力和競爭力。
[Abstract]:The essence of cultural industry lies in the industrialization of culture. As an independent industrial form, cultural industry is still in the process of formation. However, the contribution of cultural industry to regional economic growth can not be ignored. At present, the development of cultural industry has attracted the attention of many scholars, but also achieved remarkable results, but mainly from a qualitative point of view, the discussion of cultural industry development model is even rarer. This paper takes Changsha as the research object, through the qualitative and quantitative analysis of Changsha's cultural industry development, puts forward the development mode of Changsha's main cultural industry. In addition to the conclusion, this paper is divided into six parts. The main contents of each part are as follows: the first part is the introduction, which clarifies the research background, the domestic and foreign research trends, the research angle and the innovation. The second part: the connotation of cultural industry. On the basis of summing up the definition of various cultural industries, this paper puts forward four elements of Changsha cultural industry: first, Changsha cultural industry takes the cultural content as the means to obtain commercial value, secondly, the cultural industry aims at serving; Third, the content of cultural industry is creative, fourth, the development of cultural industry is closely related to knowledge and technology. Then it expounds the classification of cultural industry and the characteristics of cultural industry. The third part: the development of Changsha cultural industry. This paper first analyzes the development conditions of Changsha's cultural industry in terms of its location, social and economic conditions and cultural resource endowment, and then summarizes the development of Changsha's cultural industry in three stages. Finally, the development status of the cultural industry in Changsha is explained from the industrial scale and the total economic volume, the characteristics of industrial structure and the characteristics of ownership structure. The fourth part: Changsha cultural industry development level evaluation analysis. First, the evaluation index system is established, and then the fuzzy comprehensive evaluation is used to calculate and draw the conclusion: the development of cultural industry in Changsha is in a low level. Finally, the main factors that restrict the development of cultural industry in Changsha City are diagnosed as follows: the cultural management system is not good, the overall quality of the cultural industry is not high, the cultural industry is short of talents, the ability of scientific and technological innovation is weak and so on. The fifth part: Changsha cultural industry leading cultural industry development model. First of all, we choose publishing, newspaper, television and cultural entertainment as the dominant cultural industries, and then summarize the successful experiences of these industries. On this basis, the author puts forward the development mode of different cultural industries in Changsha as follows: the publishing industry adopts serialization, mixing and integration of three models, and should choose the appropriate model in stages; The newspaper industry adopts the mode of mixing and integration, the television industry adopts the mode of integration, and the cultural entertainment industry adopts the mode of multi-cycle integration. The sixth part puts forward the suggestion of Changsha's cultural industry development. Such as changing the concept, innovating the system, building a new employment mechanism based on people, guiding the policy, widening the financing channel, optimizing the investment environment, actively guiding the civilian capital, and establishing the cultural enterprise by the foreign capital; Implement brand strategy to enhance the influence and competitiveness of cultural industry.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：G124

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本文編號：2365404