文化產(chǎn)業(yè)園創(chuàng)意主題的建構(gòu)研究
發(fā)布時間：2018-10-04 20:31
【摘要】：隨著我國社會的快速發(fā)展，國家面臨著來自于經(jīng)濟(jì)結(jié)構(gòu)調(diào)整與產(chǎn)業(yè)升級方面的壓力越來越大。同時，隨著社會生活水平的穩(wěn)步提高，居民對精神文化產(chǎn)品的需求呈現(xiàn)出多樣化的“井噴”狀態(tài)，文化消費(fèi)也開始向發(fā)展型、享受型轉(zhuǎn)變。在這樣一個社會轉(zhuǎn)型期，推動文化產(chǎn)業(yè)在我國的發(fā)展，是進(jìn)行經(jīng)濟(jì)結(jié)構(gòu)調(diào)整及產(chǎn)業(yè)轉(zhuǎn)型升級的一項重要舉措。文化產(chǎn)業(yè)園——作為文化產(chǎn)業(yè)發(fā)展過程中必不可少的內(nèi)容——是建立在創(chuàng)意經(jīng)濟(jì)及相關(guān)產(chǎn)業(yè)的初步發(fā)展基礎(chǔ)上的高級產(chǎn)業(yè)集聚形態(tài)。鑒于文化產(chǎn)業(yè)園區(qū)建設(shè)在當(dāng)前我國社會發(fā)展中的重要作用及其在滿足居民高層次精神文化消費(fèi)需求方面的作用，本文嘗試對文化產(chǎn)業(yè)園區(qū)建設(shè)進(jìn)行剖析。 由于文化產(chǎn)業(yè)園主要通過創(chuàng)意主題來表達(dá)園區(qū)的核心內(nèi)容，而創(chuàng)意主題在文化產(chǎn)業(yè)園中的作用卻一直被學(xué)界忽視，故本研究的立論基點在于如何對文化產(chǎn)業(yè)園中的創(chuàng)意主題進(jìn)行較好建構(gòu)。全文共分五章，主要從發(fā)展?fàn)顩r、當(dāng)前問題、主題選擇、主題表現(xiàn)、主題塑造等方面對文化產(chǎn)業(yè)園創(chuàng)意主題的建構(gòu)進(jìn)行系統(tǒng)說明。 首先，本文對文化產(chǎn)業(yè)園創(chuàng)意主題的發(fā)展歷程進(jìn)行了梳理，區(qū)分出了四個不同時期：無主題時期、主題萌芽期、主題形成期、主題發(fā)展期；同時，肯定了創(chuàng)意主題在文化產(chǎn)業(yè)園中的價值。接著，筆者對我國文化產(chǎn)業(yè)園創(chuàng)意主題的發(fā)展?fàn)顩r進(jìn)行了說明，對當(dāng)前建設(shè)中存在的問題進(jìn)行了歸納。在這部分中，四大問題分別與文化個性的迷失、內(nèi)容與形式的迷思、文化精神的泯滅、系統(tǒng)性與延續(xù)性缺失相關(guān)。 為了更好地解決當(dāng)前我國文化產(chǎn)業(yè)園創(chuàng)意主題建設(shè)過程中存在的問題，筆者從創(chuàng)意主題的選擇、創(chuàng)意主題的表現(xiàn)和創(chuàng)意主題的塑造等三個方面入手，闡述了如何打造一個具有核心競爭力的創(chuàng)意主題系統(tǒng)。首先，，文章建構(gòu)了一個影響主題選擇的基本因素模型圖，分析了主體因素和環(huán)境因素對主題選擇的重要影響，提出了從四個方面對創(chuàng)意主題進(jìn)行選擇的具體思路。其次，文章從歷史、生活與美的關(guān)系上對主題表現(xiàn)提出了新穎的構(gòu)想，將創(chuàng)意主題系統(tǒng)的生成當(dāng)做主題表現(xiàn)的核心任務(wù)，并專節(jié)討論了如何促成這個系統(tǒng)的建立。最后，文章將創(chuàng)意主題的塑造看做是主題建構(gòu)的最終環(huán)節(jié)。在這一章中，筆者主要關(guān)注了創(chuàng)意主題同品牌塑造之間的關(guān)系，將突出主題個性視為品牌塑造的重要一環(huán)，并將廣告理念與媒體營銷策略同主題推廣相結(jié)合，從而對文化產(chǎn)業(yè)園創(chuàng)意主題的品牌塑造提出了完整的看法。 在探索文化產(chǎn)業(yè)園區(qū)建設(shè)的道路上，創(chuàng)意主題幾乎是一個被大眾忽視的議題。因此，對該議題的研究應(yīng)當(dāng)是沖破當(dāng)前我國文化產(chǎn)業(yè)園建設(shè)迷途的有效途徑。只有針對問題，有效地對創(chuàng)意主題進(jìn)行選擇、表現(xiàn)和塑造，才能更好地推動創(chuàng)意主題的發(fā)展，才能使文化產(chǎn)業(yè)園不斷煥發(fā)出蓬勃生機(jī)。
[Abstract]:With the rapid development of our society, our country is facing more and more pressure from the adjustment of economic structure and industrial upgrading. At the same time, with the steady improvement of social living standards, the residents' demand for spiritual and cultural products presents a diversified "blowout" state, and cultural consumption has also begun to change to development-type and enjoyment type. In such a social transition period, to promote the development of cultural industry in China is an important measure to adjust the economic structure and upgrade the industrial transformation. As an indispensable part of the development of cultural industry, cultural industry park is a kind of advanced industrial agglomeration based on the initial development of creative economy and related industries. In view of the important role of the construction of the cultural industrial park in the current social development of our country and its role in meeting the needs of the residents' high-level spiritual and cultural consumption, this paper attempts to analyze the construction of the cultural industry park. Because the cultural industry park mainly expresses the core content of the park through the creative theme, but the role of the creative theme in the cultural industry park has been neglected by the academic circles. Therefore, the basic point of this study is how to construct the creative theme in the cultural industry park. The full text is divided into five chapters, mainly from the development situation, current problems, theme selection, theme performance, theme shaping and other aspects of the cultural industry park creative theme construction of a systematic explanation. First of all, this paper combs the development of the creative theme of the cultural industry park, and distinguishes four different periods: no theme period, theme budding period, theme forming period, theme development period, at the same time, It affirms the value of creative theme in cultural industry park. Then, the author explains the development of the creative theme of the cultural industry park in China, and summarizes the existing problems in the current construction. In this part, the four problems are related to the loss of cultural personality, the myth of content and form, the disappearance of cultural spirit, and the lack of continuity. In order to solve the problems existing in the construction of creative theme in the cultural industry park of our country, the author starts with three aspects: the choice of the creative theme, the expression of the creative theme and the creation of the creative theme. This paper expounds how to build a creative theme system with core competence. First of all, the paper constructs a basic factor model diagram which affects the theme selection, analyzes the important influence of the subject factor and the environment factor on the theme selection, and puts forward the concrete ideas of selecting the creative theme from four aspects. Secondly, from the relationship between history, life and beauty, the paper puts forward a novel conception of the theme expression, regards the creation of the creative theme system as the core task of the theme expression, and discusses how to promote the establishment of the system. Finally, the article regards the creation of creative theme as the final link of theme construction. In this chapter, the author mainly pays attention to the relationship between the creative theme and the brand shaping, regards the prominent theme individuality as an important link of the brand shaping, and combines the advertising idea and the media marketing strategy with the theme promotion. Thus, the creative theme of cultural industry park brand-building put forward a complete view. In exploring the construction of cultural industrial park, the theme of creativity is almost ignored by the public. Therefore, the research on this topic should be an effective way to break through the current construction of cultural industry park in China. Only by choosing, expressing and shaping the creative theme effectively, can we better promote the development of the creative theme and make the cultural industry park glow with vigor.
【學(xué)位授予單位】：四川省社會科學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124
本文編號：2251779
[Abstract]:With the rapid development of our society, our country is facing more and more pressure from the adjustment of economic structure and industrial upgrading. At the same time, with the steady improvement of social living standards, the residents' demand for spiritual and cultural products presents a diversified "blowout" state, and cultural consumption has also begun to change to development-type and enjoyment type. In such a social transition period, to promote the development of cultural industry in China is an important measure to adjust the economic structure and upgrade the industrial transformation. As an indispensable part of the development of cultural industry, cultural industry park is a kind of advanced industrial agglomeration based on the initial development of creative economy and related industries. In view of the important role of the construction of the cultural industrial park in the current social development of our country and its role in meeting the needs of the residents' high-level spiritual and cultural consumption, this paper attempts to analyze the construction of the cultural industry park. Because the cultural industry park mainly expresses the core content of the park through the creative theme, but the role of the creative theme in the cultural industry park has been neglected by the academic circles. Therefore, the basic point of this study is how to construct the creative theme in the cultural industry park. The full text is divided into five chapters, mainly from the development situation, current problems, theme selection, theme performance, theme shaping and other aspects of the cultural industry park creative theme construction of a systematic explanation. First of all, this paper combs the development of the creative theme of the cultural industry park, and distinguishes four different periods: no theme period, theme budding period, theme forming period, theme development period, at the same time, It affirms the value of creative theme in cultural industry park. Then, the author explains the development of the creative theme of the cultural industry park in China, and summarizes the existing problems in the current construction. In this part, the four problems are related to the loss of cultural personality, the myth of content and form, the disappearance of cultural spirit, and the lack of continuity. In order to solve the problems existing in the construction of creative theme in the cultural industry park of our country, the author starts with three aspects: the choice of the creative theme, the expression of the creative theme and the creation of the creative theme. This paper expounds how to build a creative theme system with core competence. First of all, the paper constructs a basic factor model diagram which affects the theme selection, analyzes the important influence of the subject factor and the environment factor on the theme selection, and puts forward the concrete ideas of selecting the creative theme from four aspects. Secondly, from the relationship between history, life and beauty, the paper puts forward a novel conception of the theme expression, regards the creation of the creative theme system as the core task of the theme expression, and discusses how to promote the establishment of the system. Finally, the article regards the creation of creative theme as the final link of theme construction. In this chapter, the author mainly pays attention to the relationship between the creative theme and the brand shaping, regards the prominent theme individuality as an important link of the brand shaping, and combines the advertising idea and the media marketing strategy with the theme promotion. Thus, the creative theme of cultural industry park brand-building put forward a complete view. In exploring the construction of cultural industrial park, the theme of creativity is almost ignored by the public. Therefore, the research on this topic should be an effective way to break through the current construction of cultural industry park in China. Only by choosing, expressing and shaping the creative theme effectively, can we better promote the development of the creative theme and make the cultural industry park glow with vigor.
【學(xué)位授予單位】：四川省社會科學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124
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