【摘要】：盡管近年來中國文化產(chǎn)業(yè)得到了迅速發(fā)展，，文化產(chǎn)業(yè)鏈不斷完善，但從總體上看，中國文化產(chǎn)業(yè)鏈仍以低技術(shù)低附加值的生產(chǎn)方式為主，具體表現(xiàn)為鏈條短小、結(jié)構(gòu)單一、輻射面窄，這一狀況已嚴(yán)重阻礙了中國文化產(chǎn)業(yè)轉(zhuǎn)型升級和快速發(fā)展。本文以中國文化產(chǎn)業(yè)鏈升級為研究目標(biāo)，分析了中國文化產(chǎn)業(yè)鏈的發(fā)展現(xiàn)狀和升級困境，探討了中國文化產(chǎn)業(yè)鏈升級的外部條件與內(nèi)部動力，探尋了推動中國文化產(chǎn)業(yè)鏈升級的根本動力，構(gòu)建了中國文化產(chǎn)業(yè)鏈升級的具體路徑。通過研究，本文認(rèn)為政策支持、市場需求、技術(shù)進(jìn)步為中國文化產(chǎn)業(yè)鏈升級提供了良好的生態(tài)環(huán)境，而資源內(nèi)生力、文化凝聚力、知識生命力為中國文化產(chǎn)業(yè)鏈升級提供了強大的力量支撐。內(nèi)容創(chuàng)意作為文化產(chǎn)品生產(chǎn)的首要環(huán)節(jié)，是文化產(chǎn)業(yè)鏈“核心中的核心”。一方面內(nèi)容創(chuàng)意為文化產(chǎn)業(yè)發(fā)展提供了豐富的資源，另一方面內(nèi)容創(chuàng)意將分散的文化資源凝聚起來形成更為強大的合力，并且產(chǎn)生巨大的知識效益和創(chuàng)造巨大的財富價值。雖然促進(jìn)中國文化產(chǎn)業(yè)鏈升級的影響因素很多，但內(nèi)容創(chuàng)意的特征決定了其必然成為推動中國文化產(chǎn)業(yè)鏈升級最為根本的動力。推動文化產(chǎn)業(yè)鏈優(yōu)化升級，實現(xiàn)文化產(chǎn)業(yè)可持續(xù)發(fā)展，應(yīng)從內(nèi)容創(chuàng)意開發(fā)入手，一方面積極營造內(nèi)容創(chuàng)意氛圍，培養(yǎng)內(nèi)容創(chuàng)意人才，加大內(nèi)容創(chuàng)意資金投入，另一方面加快構(gòu)建內(nèi)容創(chuàng)意保障體系，完善內(nèi)容創(chuàng)意制度環(huán)境，健全內(nèi)容創(chuàng)意產(chǎn)權(quán)保護(hù)。而且實現(xiàn)文化產(chǎn)業(yè)供應(yīng)鏈合理化、文化產(chǎn)業(yè)知識鏈高級化以及文化產(chǎn)業(yè)價值鏈延伸化，是推動中國文化產(chǎn)業(yè)鏈升級的三條主要路徑，其中實現(xiàn)中國文化產(chǎn)業(yè)供應(yīng)鏈合理化，必須依托內(nèi)容創(chuàng)意來完善產(chǎn)品品質(zhì)，實現(xiàn)產(chǎn)銷對接，并形成產(chǎn)業(yè)集群；實現(xiàn)中國文化產(chǎn)業(yè)知識鏈高級化，必須依托內(nèi)容創(chuàng)意組建知識聯(lián)盟，促進(jìn)知識共享，從而推動自主創(chuàng)新；而實現(xiàn)中國文化產(chǎn)業(yè)價值鏈延伸化，則必須依托內(nèi)容創(chuàng)意來增加創(chuàng)值主體，拓展盈利模式，并提高產(chǎn)業(yè)附加值。這樣在“三鏈”協(xié)同下，中國文化產(chǎn)業(yè)鏈將實現(xiàn)由高耗低效的低技術(shù)水平、低附加值運作模式向低耗高效的高技術(shù)水平、高附加值運作模式的轉(zhuǎn)型升級，并最終推動中國文化產(chǎn)業(yè)健康快速發(fā)展。
[Abstract]:Despite the rapid development of Chinese cultural industry in recent years and the continuous improvement of the cultural industrial chain, generally speaking, the Chinese cultural industrial chain is still dominated by low-technology and low-value-added mode of production, which is manifested in its short chain and single structure. Narrow radiation, this situation has seriously hindered the transformation and rapid development of China's cultural industry. With the upgrading of China's cultural industry chain as the research goal, this paper analyzes the current situation and the dilemma of the upgrading of China's cultural industrial chain, and probes into the external conditions and internal power of the upgrading of China's cultural industrial chain. This paper explores the basic motive force to promote the upgrading of China's cultural industrial chain, and constructs the specific path of the upgrading of China's cultural industrial chain. Through the research, this paper holds that policy support, market demand and technological progress provide a good ecological environment for the upgrading of China's cultural industrial chain, while the resources are endogenous and cultural cohesion. Knowledge vitality provides a powerful support for the upgrading of Chinese cultural industry chain. As the primary link of cultural product production, content creativity is the core of cultural industry chain. On the one hand, the content creativity provides rich resources for the development of cultural industry, on the other hand, the content creativity condenses the scattered cultural resources to form a stronger force, and produces enormous knowledge benefit and create enormous wealth value. Although there are many influencing factors to promote the upgrading of China's cultural industrial chain, the characteristics of content creativity determine that it must become the most fundamental driving force to promote the upgrading of Chinese cultural industrial chain. To promote the optimization and upgrading of the cultural industry chain and realize the sustainable development of the cultural industry, we should start with the content creative development, on the one hand, actively create the content creative atmosphere, train the content creative talents, and increase the investment of the content creative funds. On the other hand, we should accelerate the construction of the content creative security system, perfect the content creative system environment and perfect the content creative property right protection. Moreover, the rationalization of the cultural industry supply chain, the upgrading of the cultural industry knowledge chain and the extension of the cultural industry value chain are the three main ways to promote the upgrading of the Chinese cultural industry chain, among which the rationalization of the Chinese cultural industry supply chain is realized. Must rely on the content creativity to perfect the product quality, realizes the production and marketing docking, and forms the industrial cluster, realizes the Chinese cultural industry knowledge chain high level, must rely on the content creativity to form the knowledge alliance, promotes the knowledge sharing, thus promotes the independent innovation; To realize the value chain extension of Chinese cultural industry, it is necessary to increase the value creation subject, expand the profit model, and increase the added value of the industry by relying on the content creativity. In this way, under the cooperation of "three chains", China's cultural industry chain will realize the transformation and upgrading from a high consumption and low efficiency low technology level, a low value-added operation mode to a low consumption and efficient high technology level, and a high value-added operation mode. And finally promote the healthy and rapid development of Chinese cultural industry.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G124

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 羅e

本文編號：2248934