國外電子游戲改編電影成功因素借鑒研究
發(fā)布時間：2018-09-17 08:59
【摘要】：國外電子游戲改編電影發(fā)展起步較早,目前已有一定數(shù)量的作品問世,也出現(xiàn)了許多票房成績表現(xiàn)良好的佳作,為電影產(chǎn)業(yè)創(chuàng)造了一定的經(jīng)濟(jì)價值,同時一些優(yōu)秀影片在我國電影市場也有著較高的票房占有率。而反觀我國電子游戲改編電影的發(fā)展卻存在嚴(yán)重的滯后情況,起步晚且迄今為止尚無佳作,數(shù)量較少類型單一,票房表現(xiàn)較差。國外電子游戲改編電影作品在我國電影市場能夠取得較高的票房,說明我國電影市場存在此種電影的受眾市場,發(fā)展的落后導(dǎo)致國產(chǎn)該類影片無法滿足我國受眾需求。我國電影產(chǎn)業(yè)想要在該領(lǐng)域?qū)崿F(xiàn)快速長足發(fā)展,對國外優(yōu)秀電子游戲改編電影的成功因素進(jìn)行分析,并在結(jié)合我國產(chǎn)業(yè)實際情況的基礎(chǔ)上借鑒經(jīng)驗,是目前我國電子游戲改編電影發(fā)展的有效途徑。在對國外電子游戲改編電影的成功因素進(jìn)行分析時,以Litman量表為參考,并結(jié)合研究主體特點,將變量因素確定為成本、類型、上映時間、明星與導(dǎo)演等因素來進(jìn)行量化分析,同時分析電子游戲改編電影自身的特點,以及電影本身具有的商品屬性,運用營銷學(xué)的相關(guān)理論將受眾因素、電影評分、海外票房占比、系列電影等因素納入到評價體系當(dāng)中進(jìn)行定性分析。進(jìn)而得出成本、類型、海外票房占比、受眾、系列電影等因素是影響電子游戲改編電影票房成功的關(guān)鍵因素。對比分析國外電子游戲改編電影的成功因素,可以看出我國目前存在的巨大差距。以國外優(yōu)秀改編案例為參考,提出我國電子游戲改編電影發(fā)展的經(jīng)驗借鑒,包括增加成本投入,豐富改編來源的游戲類型以及電影類型,提高電影海外市場的票房占比,滿足游戲玩家的受眾需要,以高質(zhì)量影片為前提拍攝系列電影等。電子游戲改編電影的發(fā)展同時也是對我國電影產(chǎn)業(yè)鏈整體發(fā)展的完善,但從現(xiàn)階段的狀況來看,還需要從各個方面付出較大的努力來逐漸縮短與國外的差距。
[Abstract]:The development of foreign video game adaptation films started early. At present, a certain number of works have been published, and many good works with good box office performance have appeared, which have created a certain economic value for the film industry. At the same time, some excellent films also have a high box-office share in China's film market. On the other hand, there is a serious lag in the development of video game adaptation films in China, which starts late and has no good works up to now, with fewer types and a poor box office performance. The foreign video game adaptation film works can obtain the higher box office in our country film market, which indicates that there exists the audience market of this kind of film in our country, and the backwardness of the development leads to the domestic film can not meet the needs of the Chinese audience. China's film industry wants to achieve rapid and rapid development in this field, analyzes the successful factors of foreign excellent video game adaptation film, and on the basis of combining the actual situation of China's industry, draw lessons from experience. It is an effective way for the development of video game adaptation in China. In the analysis of the successful factors of foreign video game adaptation, taking the Litman scale as a reference and combining the main characteristics of the research, the variable factors are determined as cost, type, release time, star and director factors to carry out quantitative analysis. At the same time, it analyzes the characteristics of video game adaptation film itself, as well as the commodity attributes of the film itself, and applies the relevant theory of marketing to make the audience factor, film score and overseas box office proportion. A series of films and other factors into the evaluation system for qualitative analysis. Furthermore, the factors such as cost, type, proportion of overseas box office, audience and series are the key factors that influence the success of video game adaptation. By comparing and analyzing the successful factors of foreign video game adaptation, we can see that there is a huge gap in our country. Taking foreign excellent adaptation cases as reference, this paper puts forward the experience of the development of video game adaptation film in China, including increasing the cost input, enriching the game types and movie types of adaptation sources, and increasing the proportion of the box office in the overseas film market. Meet the needs of gamers and film series on the premise of high-quality films. The development of video game adaptation film is also perfect for the overall development of China's film industry chain, but from the current situation, we still need to pay more efforts from various aspects to gradually shorten the gap with foreign countries.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J943
[Abstract]:The development of foreign video game adaptation films started early. At present, a certain number of works have been published, and many good works with good box office performance have appeared, which have created a certain economic value for the film industry. At the same time, some excellent films also have a high box-office share in China's film market. On the other hand, there is a serious lag in the development of video game adaptation films in China, which starts late and has no good works up to now, with fewer types and a poor box office performance. The foreign video game adaptation film works can obtain the higher box office in our country film market, which indicates that there exists the audience market of this kind of film in our country, and the backwardness of the development leads to the domestic film can not meet the needs of the Chinese audience. China's film industry wants to achieve rapid and rapid development in this field, analyzes the successful factors of foreign excellent video game adaptation film, and on the basis of combining the actual situation of China's industry, draw lessons from experience. It is an effective way for the development of video game adaptation in China. In the analysis of the successful factors of foreign video game adaptation, taking the Litman scale as a reference and combining the main characteristics of the research, the variable factors are determined as cost, type, release time, star and director factors to carry out quantitative analysis. At the same time, it analyzes the characteristics of video game adaptation film itself, as well as the commodity attributes of the film itself, and applies the relevant theory of marketing to make the audience factor, film score and overseas box office proportion. A series of films and other factors into the evaluation system for qualitative analysis. Furthermore, the factors such as cost, type, proportion of overseas box office, audience and series are the key factors that influence the success of video game adaptation. By comparing and analyzing the successful factors of foreign video game adaptation, we can see that there is a huge gap in our country. Taking foreign excellent adaptation cases as reference, this paper puts forward the experience of the development of video game adaptation film in China, including increasing the cost input, enriching the game types and movie types of adaptation sources, and increasing the proportion of the box office in the overseas film market. Meet the needs of gamers and film series on the premise of high-quality films. The development of video game adaptation film is also perfect for the overall development of China's film industry chain, but from the current situation, we still need to pay more efforts from various aspects to gradually shorten the gap with foreign countries.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J943
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