大學生微電影眾籌的特征、困境與出路
發(fā)布時間:2018-08-17 12:44
【摘要】:目前,我國大學生微電影眾籌方興未艾。立基于迄今全國各大高校眾籌實踐的歸納與總結,從預期目標、募集對象、平臺選擇、回報方式等角度對當前大學生微電影眾籌的主要特征進行提煉,勾畫出我國高校大學生微電影眾籌的現(xiàn)實圖景。與此同時,也發(fā)現(xiàn)一系列制約和阻礙大學生微電影眾籌有效運行和健康可持續(xù)發(fā)展的問題,有針對性地破解眾籌實踐中的現(xiàn)實困境,從而探索出當前大學生微電影眾籌的發(fā)展出路。
[Abstract]:At present, our country university student micro-film crowdfunding is in the ascendant. Based on the induction and summary of the practice of crowdfunding in various universities and colleges in China, this paper abstracts the main features of the current micro-film crowdfunding of college students from the angles of expected goal, raising object, platform selection, and way of return, etc. Draw a picture of the reality of micro-film funding for college students in China. At the same time, we also find a series of problems that restrict and hinder the effective operation and healthy and sustainable development of microfilm crowdfunding, and solve the practical dilemma in the practice of crowdfunding. In order to explore the current micro-film funding for the development of the way out.
【作者單位】: 中原工學院信息商務學院;
【基金】:2016年河南省軟科學研究計劃課題(項目編號:162400410575,162400410070) 2016年河南省高等學校青年骨干教師資助計劃項目(項目編號:2016GGJS-223) 2016年中原工學院信息商務學院青年骨干教師資助計劃項目(項目編號:2016-04)階段性研究成果
【分類號】:J943
本文編號:2187670
[Abstract]:At present, our country university student micro-film crowdfunding is in the ascendant. Based on the induction and summary of the practice of crowdfunding in various universities and colleges in China, this paper abstracts the main features of the current micro-film crowdfunding of college students from the angles of expected goal, raising object, platform selection, and way of return, etc. Draw a picture of the reality of micro-film funding for college students in China. At the same time, we also find a series of problems that restrict and hinder the effective operation and healthy and sustainable development of microfilm crowdfunding, and solve the practical dilemma in the practice of crowdfunding. In order to explore the current micro-film funding for the development of the way out.
【作者單位】: 中原工學院信息商務學院;
【基金】:2016年河南省軟科學研究計劃課題(項目編號:162400410575,162400410070) 2016年河南省高等學校青年骨干教師資助計劃項目(項目編號:2016GGJS-223) 2016年中原工學院信息商務學院青年骨干教師資助計劃項目(項目編號:2016-04)階段性研究成果
【分類號】:J943
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