瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈建構(gòu)研究
發(fā)布時(shí)間：2018-08-14 14:33
【摘要】：作為煙花爆竹的發(fā)源地，湖南花炮不僅享譽(yù)世界，也是全球最大的生產(chǎn)基地。其中，瀏陽花炮更是舉世聞名。瀏陽花炮產(chǎn)業(yè)已成為傳統(tǒng)制造產(chǎn)業(yè)向文化創(chuàng)意產(chǎn)業(yè)轉(zhuǎn)型的一大熱點(diǎn)。本文以創(chuàng)意經(jīng)濟(jì)和產(chǎn)業(yè)價(jià)值鏈理論等為基礎(chǔ)，較系統(tǒng)地分析了瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈的建構(gòu)動因、基礎(chǔ)模型、建構(gòu)路徑及建構(gòu)條件，并探討了瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈的建構(gòu)模式。 本文認(rèn)為，，瀏陽花炮創(chuàng)意產(chǎn)業(yè)是一個(gè)價(jià)值鏈系統(tǒng)，這種新型結(jié)構(gòu)是由內(nèi)容創(chuàng)意設(shè)計(jì)、生產(chǎn)制造、營銷推廣、消費(fèi)反饋等具有互補(bǔ)性的環(huán)節(jié)共同形成的一種優(yōu)勢互補(bǔ)、緊密合作、風(fēng)險(xiǎn)共擔(dān)、利益共享的產(chǎn)業(yè)價(jià)值鏈體系。當(dāng)前，在和平與發(fā)展的時(shí)代主題下，各種大型慶典活動的開展帶動了全球花炮專業(yè)燃放的發(fā)展，也刺激了全球煙花爆竹的生產(chǎn)消費(fèi)。然而，由于煙花爆竹特殊消費(fèi)品的屬性，各國政府對其管理較為嚴(yán)格，我國也有不少城市對煙花爆竹施行“禁燃令”，因而傳統(tǒng)花炮產(chǎn)業(yè)向文化創(chuàng)意產(chǎn)業(yè)的轉(zhuǎn)型升級是十分必要的。 從價(jià)值鏈構(gòu)建途徑來看，瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈的成長和構(gòu)建必須面臨兩次脫變：第一次是在已有發(fā)展的基礎(chǔ)上，實(shí)現(xiàn)國家產(chǎn)業(yè)范圍內(nèi)的分解與整合；第二次是通過價(jià)值鏈的升級與轉(zhuǎn)型，實(shí)現(xiàn)花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈的健康可持續(xù)發(fā)展�；ㄅ趧�(chuàng)意產(chǎn)業(yè)價(jià)值鏈在實(shí)現(xiàn)良性、健康、快速成長的進(jìn)程中，外在與內(nèi)在條件都對產(chǎn)業(yè)價(jià)值鏈的建構(gòu)具有深遠(yuǎn)影響。瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈的建構(gòu)有基本模式、延伸模式和整合模式三種主要類型。研究瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈的建構(gòu)，對推動我國花炮創(chuàng)意產(chǎn)業(yè)發(fā)展，凸顯我國文化創(chuàng)意產(chǎn)業(yè)發(fā)展特色具有重大現(xiàn)實(shí)意義。
[Abstract]:As the birthplace of fireworks, Hunan fireworks is not only the world famous, but also the world's largest production base. Among them, Liuyang fireworks is world-famous. Liuyang fireworks industry has become a hot spot in the transition from traditional manufacturing industry to cultural and creative industry. Based on the theory of creative economy and industrial value chain, this paper systematically analyzes the motivation, basic model, construction path and construction condition of the creative industry value chain of Liuyang Flower Gun. And discussed the Liuyang fireworks creative industry value chain construction model. This paper holds that the creative industry of Liuyang fireworks is a value chain system, and this new structure is a kind of complementary advantages and close cooperation formed by content creative design, production and manufacture, marketing promotion, consumption feedback and other complementary links. Risk sharing, benefit sharing industrial value chain system. At present, under the theme of the era of peace and development, the development of various large-scale celebration activities has led to the development of professional discharge of fireworks worldwide, and stimulated the production and consumption of fireworks and firecrackers around the world. However, due to the nature of the special consumer products of fireworks and firecrackers, the governments of various countries have strict control over them, and many cities in China have also imposed "fire ban orders" on fireworks and firecrackers. Therefore, the transformation and upgrading of traditional fireworks industry to cultural and creative industry is very necessary. From the view of the way of value chain construction, the growth and construction of the creative industry value chain of Liuyang fireworks must face two deformations: the first time is to realize the decomposition and integration of the national industrial scope on the basis of the existing development; The second is to realize the healthy and sustainable development of the creative industry value chain through the upgrading and transformation of the value chain. In the process of realizing benign, healthy and rapid growth of the creative industry value chain, the external and internal conditions have a profound influence on the construction of the industrial value chain. Liuyang fireworks creative industry value chain construction has three main types: basic model, extension model and integration mode. The research on the construction of the creative industry value chain of Liuyang fireworks is of great practical significance to promote the development of the creative industry and highlight the characteristics of the development of the cultural and creative industry in our country.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124;F426.8
本文編號：2183162
[Abstract]:As the birthplace of fireworks, Hunan fireworks is not only the world famous, but also the world's largest production base. Among them, Liuyang fireworks is world-famous. Liuyang fireworks industry has become a hot spot in the transition from traditional manufacturing industry to cultural and creative industry. Based on the theory of creative economy and industrial value chain, this paper systematically analyzes the motivation, basic model, construction path and construction condition of the creative industry value chain of Liuyang Flower Gun. And discussed the Liuyang fireworks creative industry value chain construction model. This paper holds that the creative industry of Liuyang fireworks is a value chain system, and this new structure is a kind of complementary advantages and close cooperation formed by content creative design, production and manufacture, marketing promotion, consumption feedback and other complementary links. Risk sharing, benefit sharing industrial value chain system. At present, under the theme of the era of peace and development, the development of various large-scale celebration activities has led to the development of professional discharge of fireworks worldwide, and stimulated the production and consumption of fireworks and firecrackers around the world. However, due to the nature of the special consumer products of fireworks and firecrackers, the governments of various countries have strict control over them, and many cities in China have also imposed "fire ban orders" on fireworks and firecrackers. Therefore, the transformation and upgrading of traditional fireworks industry to cultural and creative industry is very necessary. From the view of the way of value chain construction, the growth and construction of the creative industry value chain of Liuyang fireworks must face two deformations: the first time is to realize the decomposition and integration of the national industrial scope on the basis of the existing development; The second is to realize the healthy and sustainable development of the creative industry value chain through the upgrading and transformation of the value chain. In the process of realizing benign, healthy and rapid growth of the creative industry value chain, the external and internal conditions have a profound influence on the construction of the industrial value chain. Liuyang fireworks creative industry value chain construction has three main types: basic model, extension model and integration mode. The research on the construction of the creative industry value chain of Liuyang fireworks is of great practical significance to promote the development of the creative industry and highlight the characteristics of the development of the cultural and creative industry in our country.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124;F426.8
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