瀏陽花炮創(chuàng)意產(chǎn)業(yè)價(jià)值鏈建構(gòu)研究
[Abstract]:As the birthplace of fireworks, Hunan fireworks is not only the world famous, but also the world's largest production base. Among them, Liuyang fireworks is world-famous. Liuyang fireworks industry has become a hot spot in the transition from traditional manufacturing industry to cultural and creative industry. Based on the theory of creative economy and industrial value chain, this paper systematically analyzes the motivation, basic model, construction path and construction condition of the creative industry value chain of Liuyang Flower Gun. And discussed the Liuyang fireworks creative industry value chain construction model. This paper holds that the creative industry of Liuyang fireworks is a value chain system, and this new structure is a kind of complementary advantages and close cooperation formed by content creative design, production and manufacture, marketing promotion, consumption feedback and other complementary links. Risk sharing, benefit sharing industrial value chain system. At present, under the theme of the era of peace and development, the development of various large-scale celebration activities has led to the development of professional discharge of fireworks worldwide, and stimulated the production and consumption of fireworks and firecrackers around the world. However, due to the nature of the special consumer products of fireworks and firecrackers, the governments of various countries have strict control over them, and many cities in China have also imposed "fire ban orders" on fireworks and firecrackers. Therefore, the transformation and upgrading of traditional fireworks industry to cultural and creative industry is very necessary. From the view of the way of value chain construction, the growth and construction of the creative industry value chain of Liuyang fireworks must face two deformations: the first time is to realize the decomposition and integration of the national industrial scope on the basis of the existing development; The second is to realize the healthy and sustainable development of the creative industry value chain through the upgrading and transformation of the value chain. In the process of realizing benign, healthy and rapid growth of the creative industry value chain, the external and internal conditions have a profound influence on the construction of the industrial value chain. Liuyang fireworks creative industry value chain construction has three main types: basic model, extension model and integration mode. The research on the construction of the creative industry value chain of Liuyang fireworks is of great practical significance to promote the development of the creative industry and highlight the characteristics of the development of the cultural and creative industry in our country.
【學(xué)位授予單位】:湖南大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:G124;F426.8
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