【摘要】：文化產(chǎn)品進(jìn)入國(guó)際市場(chǎng)、參與國(guó)際競(jìng)爭(zhēng),宗旨是為了滿足各國(guó)人民的文化生活需求。國(guó)際文化市場(chǎng)是多種多樣的,不同的國(guó)際市場(chǎng)對(duì)文化產(chǎn)品有著不同的需求。中國(guó)文化產(chǎn)品對(duì)不同的國(guó)際文化市場(chǎng)應(yīng)該有不同的選擇戰(zhàn)略。選擇國(guó)際文化市場(chǎng)一般有兩大因素必須要考慮到:一是根據(jù)文化親近度;二是依據(jù)文化市場(chǎng)規(guī)模。
[Abstract]:Cultural products enter the international market, participate in international competition, the purpose is to meet the cultural needs of the people of all countries. International cultural market is diverse, different international markets have different needs for cultural products. Chinese cultural products should have different choice strategies for different international cultural markets. There are two major factors to choose the international cultural market: one is based on the degree of cultural closeness; the other is based on the scale of the cultural market.
【作者單位】： 蘭州商學(xué)院經(jīng)濟(jì)研究所;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“中國(guó)文化產(chǎn)品走向世界的戰(zhàn)略對(duì)策研究”(11BGL109) 2011年甘肅省基本科研業(yè)務(wù)費(fèi)項(xiàng)目
【分類號(hào)】：G124
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本文編號(hào)：2165618