【摘要】：文化產(chǎn)品進(jìn)入國際市場、參與國際競爭,宗旨是為了滿足各國人民的文化生活需求。國際文化市場是多種多樣的,不同的國際市場對文化產(chǎn)品有著不同的需求。中國文化產(chǎn)品對不同的國際文化市場應(yīng)該有不同的選擇戰(zhàn)略。選擇國際文化市場一般有兩大因素必須要考慮到:一是根據(jù)文化親近度;二是依據(jù)文化市場規(guī)模。
[Abstract]:Cultural products enter the international market, participate in international competition, the purpose is to meet the cultural needs of the people of all countries. International cultural market is diverse, different international markets have different needs for cultural products. Chinese cultural products should have different choice strategies for different international cultural markets. There are two major factors to choose the international cultural market: one is based on the degree of cultural closeness; the other is based on the scale of the cultural market.
【作者單位】： 蘭州商學(xué)院經(jīng)濟(jì)研究所;
【基金】：國家社會科學(xué)基金項目“中國文化產(chǎn)品走向世界的戰(zhàn)略對策研究”(11BGL109) 2011年甘肅省基本科研業(yè)務(wù)費項目
【分類號】：G124
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本文編號：2165618