【摘要】：近十年,中國電影界出現(xiàn)商業(yè)電影題材類型單一、技術(shù)上缺乏創(chuàng)新、創(chuàng)作上漏洞百出和藝術(shù)電影票房欠佳等不良現(xiàn)象。這些現(xiàn)象反映出中國電影界缺乏電影整體產(chǎn)品觀念,沒有形成合力、共同推動(dòng)中國電影進(jìn)步。電影整體產(chǎn)品觀認(rèn)為:電影產(chǎn)品是包括核心層、形式層、概念層、延伸層四個(gè)層次相統(tǒng)合的整體,任何一個(gè)層次的欠缺都會(huì)影響電影整體產(chǎn)品價(jià)值的實(shí)現(xiàn)。無論是藝術(shù)電影還是商業(yè)電影,都應(yīng)該樹立電影整體產(chǎn)品觀,從四個(gè)層面發(fā)力,取得藝術(shù)與市場(chǎng)的雙贏,最終實(shí)現(xiàn)電影的整體產(chǎn)品價(jià)值,共同推動(dòng)中國電影產(chǎn)業(yè)的良性健康有序可持續(xù)發(fā)展。
[Abstract]:In the past ten years, the commercial film industry in China has appeared some bad phenomena, such as the single type of commercial film, the lack of innovation in technology, the hole in creation and the poor box office of art film. These phenomena reflect the lack of overall concept of film products in the Chinese film industry and the lack of joint efforts to promote the progress of Chinese films. The whole product view of the film holds that the film product is a whole which consists of the core layer, the form layer, the concept layer and the extension layer. The lack of any one level will affect the realization of the overall product value of the film. No matter whether it is art film or commercial film, we should set up the whole product view of the film, work hard from four levels, obtain the win-win situation between the art and the market, and finally realize the whole product value of the film. Jointly promote the sound, healthy and sustainable development of China's film industry.
【作者單位】： 四川大學(xué)新聞傳播研究所;
【分類號(hào)】：J943

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本文編號(hào)：2144134