【摘要】：云南擁有優(yōu)美的自然風(fēng)光和豐富的民族文化資源,依托資源稟賦和比較優(yōu)勢,為云南地區(qū)旅游業(yè)和鄉(xiāng)村文化產(chǎn)業(yè)的發(fā)展提供了支持和可能。云南旅游經(jīng)過多年的發(fā)展,已經(jīng)形成了較為完備的產(chǎn)業(yè)體系,成為五大支柱產(chǎn)業(yè)之一,對云南省經(jīng)濟(jì)文化社會的促進(jìn)作用日益明顯。目前,以旅游業(yè)為依托,云南鄉(xiāng)村文化產(chǎn)業(yè)也快速的興起與發(fā)展。云南鄉(xiāng)村文化產(chǎn)業(yè)發(fā)展所進(jìn)行的實(shí)踐與探索過程中,一個(gè)顯著的成效就是文化與旅游的聯(lián)姻互動。依托旅游廣闊的市場空間,可以把獨(dú)具特色的民族文化資源優(yōu)勢轉(zhuǎn)化為文化產(chǎn)業(yè)優(yōu)勢；通過民族文化資源的挖掘開發(fā),可以不斷提升旅游的文化內(nèi)涵和競爭力。由此可見,云南地區(qū)已經(jīng)形成了兩者相輔相成,共同發(fā)展的局面。隨著旅游業(yè)的快速發(fā)展,結(jié)合云南本地的實(shí)際情況,我們可以看到,云南鄉(xiāng)村文化產(chǎn)業(yè)呈現(xiàn)出蓬勃發(fā)展的態(tài)勢。 本文通過五個(gè)章節(jié),對以旅游依托的云南鄉(xiāng)村文化產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行了較為全面的分析：第一章,通過對相關(guān)的幾個(gè)基本概念進(jìn)行闡明和剖析,進(jìn)一步分析鄉(xiāng)村文化產(chǎn)業(yè)的基本特征和現(xiàn)實(shí)意義,對本文寫作具有重要的指導(dǎo)作用；第二章,在理論指導(dǎo)的基礎(chǔ)上,結(jié)合云南本地實(shí)際情況,經(jīng)過充分的資料研讀和實(shí)際調(diào)研,從主要體現(xiàn)、經(jīng)營模式、組織模式等三個(gè)方面對以旅游為依托的云南鄉(xiāng)村文化產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行了全面深入的分析；第三章,針對云南鄉(xiāng)村文化產(chǎn)業(yè)發(fā)展現(xiàn)狀的分析,得到旅游業(yè)在背景環(huán)境、市場空間、傳播載體等三個(gè)方面,促進(jìn)了云南鄉(xiāng)村文化產(chǎn)業(yè)的快速發(fā)展；第四章,主要說明以旅游為依托的云南鄉(xiāng)村文化產(chǎn)業(yè)雖然獲得了較快的發(fā)展,但也存在村民思想觀念落后,產(chǎn)業(yè)意識不強(qiáng),產(chǎn)業(yè)發(fā)展層次低,缺少品牌建設(shè),產(chǎn)業(yè)人才匱乏等方面的問題；第五章,針對云南鄉(xiāng)村文化產(chǎn)業(yè)發(fā)展存在的問題,嘗試性的提出關(guān)于加快發(fā)展云南地區(qū)鄉(xiāng)村文化產(chǎn)業(yè)的對策。通過以上五個(gè)章節(jié)的分析,讓我們對云南鄉(xiāng)村文化產(chǎn)業(yè)的發(fā)展有了更全面更新的認(rèn)識,深刻認(rèn)識到鄉(xiāng)村文化產(chǎn)業(yè)對鄉(xiāng)村社會經(jīng)濟(jì)發(fā)展和新農(nóng)村建設(shè)方面具有重要的意義。
[Abstract]:Yunnan has beautiful natural scenery and rich national cultural resources. Relying on resource endowment and comparative advantages, Yunnan provides support and possibility for the development of tourism and rural culture industry in Yunnan. After years of development, Yunnan tourism has formed a relatively complete industrial system, become one of the five pillar industries, and promote the economic, cultural and social development of Yunnan Province. At present, relying on tourism, the rural culture industry in Yunnan is also rapidly rising and developing. In the process of practice and exploration of the development of rural culture industry in Yunnan, a remarkable effect is the interaction between culture and tourism. Relying on the vast market space of tourism, we can transform the unique advantages of national cultural resources into cultural industrial advantages; through the mining and development of national cultural resources, we can continuously enhance the cultural connotation and competitiveness of tourism. Thus, Yunnan has formed the two complementary, common development of the situation. With the rapid development of tourism and the actual situation of Yunnan, we can see that the rural culture industry in Yunnan is developing vigorously. Through five chapters, this paper makes a more comprehensive analysis on the current situation of the development of rural culture industry in Yunnan based on tourism: the first chapter, through the elaboration and analysis of several basic concepts, Further analysis of the basic characteristics and practical significance of rural cultural industry has an important guiding role for the writing of this paper. Chapter two, on the basis of theoretical guidance, combined with the actual situation of Yunnan, through the full study of data and actual investigation, This paper analyzes the present situation of Yunnan rural culture industry based on tourism from three aspects: main embodiment, management model and organization mode. Chapter three, the analysis of the present situation of Yunnan rural culture industry, The tourism industry has promoted the rapid development of the rural cultural industry in Yunnan in three aspects: background environment, market space and communication carrier. Chapter four, mainly explains the rapid development of the rural culture industry in Yunnan, which is based on tourism. However, there are still some problems in the villager's backward ideology, weak industrial consciousness, low level of industrial development, lack of brand construction, lack of industrial talents and so on. Chapter five, aiming at the problems existing in the development of rural culture industry in Yunnan, Try to put forward the countermeasures of speeding up the development of rural culture industry in Yunnan. Through the analysis of the above five chapters, we have a more comprehensive and updated understanding of the development of rural cultural industry in Yunnan Province, and a profound understanding of the importance of rural cultural industry in rural social and economic development and the construction of new rural areas.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李德建;馬漓，

本文編號：2140245