【摘要】：十八大報(bào)告提出了我國(guó)要“扎實(shí)推進(jìn)社會(huì)主義文化強(qiáng)國(guó)建設(shè)”，進(jìn)一步提高文化的整體水平，提升競(jìng)爭(zhēng)力的要求。并提出了文化產(chǎn)業(yè)發(fā)展要以全面快速的發(fā)展文化為目標(biāo)，建立健全相關(guān)文化制度，對(duì)大型公共文化工程項(xiàng)目要敢于投入，抓質(zhì)量關(guān)，建立健全公共文化服務(wù)體系；要適應(yīng)時(shí)代，促進(jìn)科技文化相結(jié)合；對(duì)于剛出現(xiàn)的文化業(yè)態(tài)要大力發(fā)展，，使有規(guī)模、有技術(shù)的企業(yè)獲得良好的發(fā)展環(huán)境，建立新時(shí)代傳播體系，加強(qiáng)傳播手段；要進(jìn)一步開(kāi)放文化領(lǐng)域，借助外國(guó)優(yōu)良文化發(fā)展成果，實(shí)現(xiàn)我國(guó)更好更快的發(fā)展。2012年11月29日，中共中央總書(shū)記習(xí)近平在帶領(lǐng)新一屆中央領(lǐng)導(dǎo)集體參觀中國(guó)國(guó)家博物館“復(fù)興之路”時(shí)，提出了“中國(guó)夢(mèng)”的概念。這些為大力發(fā)展文化產(chǎn)業(yè)創(chuàng)造了先決條件。因?yàn)槿粢獙?shí)現(xiàn)文化的發(fā)展，必須建設(shè)相應(yīng)的文化產(chǎn)業(yè)，在建立完善文化產(chǎn)業(yè)的基礎(chǔ)上，才能更好的實(shí)現(xiàn)“中國(guó)夢(mèng)”。在文化全球化、文化產(chǎn)業(yè)全球化趨勢(shì)日益明顯的前提下，盡快、有效的提升我國(guó)文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力是文化產(chǎn)業(yè)發(fā)展的必由之路。 文化產(chǎn)業(yè)是指以市場(chǎng)手段滿(mǎn)足人們精神文化需要為目的的，應(yīng)用復(fù)制技術(shù)，按照工業(yè)標(biāo)準(zhǔn)生產(chǎn)、再生產(chǎn)、存儲(chǔ)以及分配文化產(chǎn)品和服務(wù)的經(jīng)濟(jì)體系。文化產(chǎn)業(yè)的興起體現(xiàn)了經(jīng)濟(jì)規(guī)則向文化領(lǐng)域的延伸，是人們精神文化需要進(jìn)一步高漲、社會(huì)分工進(jìn)一步深化、文化的生產(chǎn)和傳播方式力求突破的表現(xiàn)。文化產(chǎn)業(yè)具有高外部性、高風(fēng)險(xiǎn)高收益性和高收入彈性的特點(diǎn)。這是我們進(jìn)行文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力研究的理論起點(diǎn)。其次，基于文化產(chǎn)業(yè)具體內(nèi)容和屬性特點(diǎn)，全面概括在國(guó)際競(jìng)爭(zhēng)力方面，文化產(chǎn)業(yè)的具體內(nèi)涵，指出文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力是指能體現(xiàn)相關(guān)產(chǎn)業(yè)和支持產(chǎn)業(yè)發(fā)展?fàn)顩r、國(guó)內(nèi)需求等條件的，以國(guó)際市場(chǎng)的獲取能力和利潤(rùn)實(shí)現(xiàn)能力為表現(xiàn)的資源整合能力。這一內(nèi)涵厘清了文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力的來(lái)源和表現(xiàn)形式。在此基礎(chǔ)上，提出了包括競(jìng)爭(zhēng)力表現(xiàn)、基礎(chǔ)競(jìng)爭(zhēng)力和環(huán)境競(jìng)爭(zhēng)力三個(gè)部分組成的雙環(huán)理論模型，架構(gòu)了包括七個(gè)因素的分析框架，構(gòu)建了囊括三個(gè)板塊、6個(gè)要素層，18個(gè)具體指標(biāo)的指標(biāo)評(píng)價(jià)體系。 在完善理論基礎(chǔ)的基礎(chǔ)上，在國(guó)際競(jìng)爭(zhēng)力方面，具體評(píng)價(jià)了世界上具有代表性的9個(gè)國(guó)家的文化產(chǎn)業(yè)�；谖幕a(chǎn)業(yè)以及采集數(shù)據(jù)的特點(diǎn)，本次評(píng)價(jià)采用灰色關(guān)聯(lián)度這一分析方法進(jìn)行評(píng)價(jià)。首先，提出每個(gè)指標(biāo)的最優(yōu)值建立參考數(shù)列，根據(jù)數(shù)據(jù)特點(diǎn)進(jìn)行無(wú)量綱化處理，根據(jù)各個(gè)指標(biāo)對(duì)國(guó)際競(jìng)爭(zhēng)力的影響分配權(quán)重并計(jì)算關(guān)聯(lián)系數(shù)和最終關(guān)聯(lián)度，最后根據(jù)最終關(guān)聯(lián)度得出競(jìng)爭(zhēng)力排序。依據(jù)計(jì)算9個(gè)國(guó)家文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力的排序?yàn)槊绹?guó)、德國(guó)、英國(guó)、澳大利亞、日本、中國(guó)、法國(guó)、韓國(guó)、印度。在此基礎(chǔ)上，指出我國(guó)文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力具有競(jìng)爭(zhēng)力提升迅速、整體競(jìng)爭(zhēng)實(shí)力偏弱、競(jìng)爭(zhēng)力結(jié)構(gòu)不均衡的特點(diǎn)，并對(duì)形成原因進(jìn)行了分析。 在競(jìng)爭(zhēng)力分析的基礎(chǔ)上，對(duì)提升文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力提出政策建議。本文從宏觀、中觀和微觀三個(gè)層面提出建議。從宏觀角度出發(fā)，指出要完善文化產(chǎn)業(yè)管理制度，進(jìn)一步提升我國(guó)文化產(chǎn)業(yè)的國(guó)際競(jìng)爭(zhēng)力；從中觀角度出發(fā)，指出要加強(qiáng)文化市場(chǎng)體系建設(shè)，進(jìn)一步強(qiáng)化市場(chǎng)環(huán)境條件，從而實(shí)現(xiàn)文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力的提升；從微觀角度出發(fā)，提出應(yīng)該加強(qiáng)企業(yè)內(nèi)部改革，培養(yǎng)文化產(chǎn)業(yè)經(jīng)營(yíng)管理人才，為我國(guó)文化產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力的提升提供微觀基礎(chǔ)和人才支撐。
[Abstract]:The report of the 18th National Congress put forward that China wants to " push forward the construction of the strong nation of the socialist culture " , further improve the overall level of culture and improve the competitiveness . It also puts forward that the development of the cultural industry should aim at a comprehensive and rapid development culture , establish and perfect the relevant cultural system , invest in the large - scale public cultural project , seize the quality and establish a sound public culture service system ;
To adapt to the times , promote the combination of science and technology culture ;
It is necessary to develop a new era ' s communication system and strengthen the means of communication .
On November 29 , 2012 , Xi Jinping , the general secretary of the Central Committee of the Communist Party of China , presented the concept of " China dream " when leading the new central leadership to visit the " road of revival " of the Chinese National Museum .

The cultural industry refers to the economic system which aims at satisfying people ' s spiritual and cultural needs by means of market means . The rise of the cultural industry reflects the extension of the economic rule to the cultural field . It is the theoretical starting point for the research on the international competitiveness of the cultural industry .

On the basis of improving the theoretical foundation , in the aspect of international competitiveness , the paper evaluates the cultural industry of nine countries in the world . Based on the characteristics of the cultural industry and the collection data , this paper evaluates the grey relational degree . First , the paper points out that the international competitiveness of China ' s cultural industry has the characteristics of fast competition , weak overall competitive strength and uneven competitive structure .

Based on the analysis of competitiveness , this paper puts forward some suggestions on improving the international competitiveness of cultural industry . From the macro perspective , it points out that we should perfect the management system of cultural industry and further enhance the international competitiveness of the cultural industry in our country .
From the perspective of meso - view , it is pointed out that we should strengthen the construction of cultural market system and further strengthen the market environment conditions , so as to realize the promotion of the international competitiveness of the cultural industry ;
From the viewpoint of micro - angle , it is proposed to strengthen the internal reform of the enterprise , train the management talents of the cultural industry , and provide the micro - foundation and talent support for the promotion of the international competitiveness of the cultural industry in China .
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：G124

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