本文選題：安徽古村落 + 現(xiàn)代文創(chuàng)設(shè)計(jì)��； 參考：《安徽工程大學(xué)》2017年碩士論文

【摘要】：古村落文化作為中國(guó)傳統(tǒng)文化的縮影,對(duì)歷史、古建筑、宗族研究具有十分重要的價(jià)值,是非常寶貴的文化遺產(chǎn)。古村落文化的傳承需要與時(shí)俱進(jìn),需要走進(jìn)現(xiàn)代生活,需要符合大眾審美,反之將會(huì)面臨文化衰亡之危險(xiǎn)�，F(xiàn)代文創(chuàng)產(chǎn)業(yè)作為新興產(chǎn)業(yè),通過(guò)設(shè)計(jì)開(kāi)發(fā)文化資源,對(duì)文化進(jìn)行加工以力求增加其附加值,讓文創(chuàng)產(chǎn)業(yè)在科學(xué)技術(shù)的支撐下高于自身的價(jià)值,進(jìn)而為現(xiàn)代人的優(yōu)質(zhì)生活服務(wù)。在安徽古村落中就包含諸多歷史文化名村,其中皖南地區(qū)古村落保存相對(duì)完整。隨著旅游業(yè)的不斷發(fā)展,皖南地區(qū)古村落現(xiàn)已形成休閑、旅游、文博業(yè)等文化相關(guān)產(chǎn)業(yè)的腹地。盡管安徽省文化產(chǎn)業(yè)發(fā)展具有先天優(yōu)勢(shì),但同時(shí)也存在文化資源開(kāi)發(fā)深度不夠,利用不當(dāng)?shù)葐?wèn)題,將會(huì)成為古村落文化傳承中的阻力。本文的文章結(jié)構(gòu)總體分為七大章,其中第一章講述論文研究緣起、意義及研究方法等內(nèi)容,并提出論文的創(chuàng)新點(diǎn)。第二章通過(guò)闡述現(xiàn)代文創(chuàng)產(chǎn)業(yè)的起源與發(fā)展,客觀(guān)反映傳統(tǒng)文化在現(xiàn)代文創(chuàng)發(fā)展中的重要影響地位。第三章深刻發(fā)掘安徽古村落文化保護(hù)中存在的問(wèn)題與創(chuàng)意開(kāi)發(fā)現(xiàn)狀,分析了安徽古村落文化可持續(xù)發(fā)展方面存在的問(wèn)題,探討了文化創(chuàng)意在安徽古村落發(fā)展中的必要性與必備條件。第四章闡明了安徽古村落文化創(chuàng)意化開(kāi)發(fā)的理論探索,并結(jié)合典型案例加以說(shuō)明。第五章結(jié)合現(xiàn)代文創(chuàng)設(shè)計(jì)相關(guān)理論,確定了文創(chuàng)產(chǎn)業(yè)園(展示)、文創(chuàng)產(chǎn)品(傳播)、文創(chuàng)資源整合(儲(chǔ)備)三點(diǎn)傳承策略。第六章在定性分析的基礎(chǔ)上,結(jié)合典型案與安徽古村落文創(chuàng)發(fā)展的實(shí)際情況,構(gòu)建出文創(chuàng)空間設(shè)計(jì)表現(xiàn)(徽州大排檔)、文創(chuàng)產(chǎn)品設(shè)計(jì)表現(xiàn)(古村落品牌文創(chuàng)產(chǎn)品)以及文創(chuàng)資源整合運(yùn)作(農(nóng)創(chuàng)+鄉(xiāng)創(chuàng))三點(diǎn)文創(chuàng)產(chǎn)業(yè)鏈設(shè)想,并指出了構(gòu)建過(guò)程中的具體實(shí)施策略。最后一章根據(jù)上文研究對(duì)古村落文化傳承及相關(guān)發(fā)展提出思考與建議。論文提出的針對(duì)性舉措,對(duì)安徽古村落文化的可持續(xù)傳承和現(xiàn)代文創(chuàng)產(chǎn)業(yè)發(fā)展具有一定的理論價(jià)值和現(xiàn)實(shí)指導(dǎo)意義。
[Abstract]:As a microcosm of Chinese traditional culture, ancient village culture is of great value to the study of history, ancient architecture and clan, and is a very valuable cultural heritage. The inheritance of ancient village culture needs to keep pace with the times, to enter into modern life and to conform to the popular aesthetics. Otherwise, it will face the danger of the decline of culture. Modern culture creation industry as a new industry, through the design and development of cultural resources, the processing of culture in order to increase its added value, so that the cultural innovation industry under the support of science and technology above its own value, and then for the quality of modern life services. The ancient villages in Anhui include many famous historical and cultural villages, among which the ancient villages in southern Anhui are relatively intact. With the continuous development of tourism, ancient villages in southern Anhui have formed the hinterland of leisure, tourism, cultural and cultural industries. Although the development of cultural industry in Anhui Province has innate advantages, there are also some problems, such as insufficient development depth and improper utilization of cultural resources, which will become the resistance in the cultural inheritance of ancient villages. The structure of this paper is divided into seven chapters. The first chapter describes the origin, significance and research methods of the thesis, and points out the innovation of the paper. The second chapter describes the origin and development of modern literary creation industry and objectively reflects the important position of traditional culture in the development of modern literary creation. The third chapter deeply explores the problems existing in the cultural protection of Anhui ancient villages and the current situation of creative development, and analyzes the problems existing in the sustainable development of Anhui ancient village culture. This paper discusses the necessity and necessary conditions of cultural creativity in the development of Anhui ancient villages. Chapter four expounds the theoretical exploration of the creative development of Anhui ancient village culture, and illustrates it with typical cases. The fifth chapter combines the theory of modern Wentong design to determine the three inheritance strategies of Wenchuang Industrial Park (display), Wenchuang Product (Communication) and Wenchuang Resource Integration (Reserve). On the basis of qualitative analysis, the sixth chapter combines the typical cases with the actual situation of the development of ancient villages in Anhui Province. There are three ideas: the design performance of Wen Chuang space (Huizhou Dazhou stall), the design performance of Wenchuang product (ancient village brand Wenchuang product) and the integrated operation of Wen Chuang resources (rural Chuang Xiang Chuang). And pointed out the concrete implementation strategy in the construction process. The last chapter puts forward some thoughts and suggestions on the cultural heritage and related development of ancient villages according to the above study. The targeted measures put forward in this paper have certain theoretical value and practical guiding significance for the sustainable inheritance of Anhui ancient village culture and the development of modern literary creation industry.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G124;TU982.29

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