我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展研究
本文選題:產(chǎn)業(yè)集群 + 產(chǎn)業(yè)高端化。 參考:《湖南大學(xué)》2013年碩士論文
【摘要】:作為一種新的產(chǎn)業(yè)空間組織形式,產(chǎn)業(yè)集群對區(qū)域經(jīng)濟(jì)的繁榮做出巨大貢獻(xiàn)。傳媒產(chǎn)業(yè)集群,是關(guān)聯(lián)性傳媒企業(yè)和機(jī)構(gòu)的集聚體,促進(jìn)傳媒產(chǎn)業(yè)集群發(fā)展,對于提高傳媒產(chǎn)業(yè)的傳播能力和競爭力具有重要意義。近年來,我國陸續(xù)出現(xiàn)了一些初級的傳媒產(chǎn)業(yè)集群,,不過與西方發(fā)達(dá)國家較為成熟的高端化傳媒簇群不同,我國所出現(xiàn)的傳媒集群,還僅僅是企業(yè)的簡單扎堆或只是初具產(chǎn)業(yè)集群的基本形態(tài),并不能算作完全意義上的傳媒集群。因此,需要促進(jìn)我國傳媒集群向高端化方向發(fā)展,這既是市場經(jīng)濟(jì)發(fā)展的需要,同時也是我國文化強(qiáng)國戰(zhàn)略的需要。傳媒產(chǎn)業(yè)集簇高端化發(fā)展是我國現(xiàn)代傳媒體系構(gòu)建的新型塑。 本文以“傳媒產(chǎn)業(yè)集簇高端化發(fā)展”為研究主題,對傳媒產(chǎn)業(yè)集簇高端化發(fā)展的概念、特征、機(jī)制等進(jìn)行了詳細(xì)闡釋,對國外傳媒產(chǎn)業(yè)高端簇群的成功實踐經(jīng)驗進(jìn)行了歸納和總結(jié),進(jìn)而提出了構(gòu)建我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展的原則、目標(biāo)、方向選擇和培育方式。 本文的主要觀點有:(一)傳媒產(chǎn)業(yè)集簇高端化發(fā)展是傳媒理論的新拓展。傳媒產(chǎn)業(yè)集簇高端化發(fā)展更強(qiáng)調(diào)集群的創(chuàng)新性和各要素之間的互動性,具有高端競合、高端互研和動態(tài)選擇機(jī)制。(二)傳媒產(chǎn)業(yè)集簇高端化發(fā)展是國際傳媒發(fā)展的新趨勢?v觀全球傳媒產(chǎn)業(yè)的發(fā)展現(xiàn)狀,美國、歐盟、日韓等發(fā)達(dá)國家的傳媒集群都呈現(xiàn)出高端化發(fā)展趨勢。(三)傳媒產(chǎn)業(yè)集簇高端化發(fā)展是我國現(xiàn)代傳媒體系構(gòu)建的新型塑。促進(jìn)我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展,不能盲目照搬西方模式,而是在遵循規(guī)律的基礎(chǔ)上,借鑒西方經(jīng)驗,結(jié)合自身情況,尋找屬于我們自己的培育方式。
[Abstract]:As a new form of industrial spatial organization, industrial clusters make great contributions to the prosperity of regional economy. The media industry cluster is the agglomeration of the related media enterprises and institutions and promotes the development of the media industry cluster. It is of great significance to improve the communication ability and competitiveness of the media industry. In recent years, there have been some primary media industry clusters in China, but different from the more mature high-end media clusters in the western developed countries, the media clusters in our country have emerged. It is also a simple cluster of enterprises or a basic form of industrial cluster, which can not be regarded as a media cluster in a complete sense. Therefore, it is necessary to promote the development of media cluster to the high-end direction, which is not only the need of the development of market economy, but also the need of the strategy of our country's cultural power. The development of mass media industry is a new type of modern media system in China. In this paper, the concept, characteristics and mechanism of the media industry cluster high-end development are explained in detail with the theme of "media industry cluster high-end development". This paper sums up and summarizes the successful practical experience of foreign media industry clusters, and then puts forward the principles, objectives, direction selection and cultivation methods for constructing the high-end development of media industry cluster in China. The main points of this paper are as follows: (1) the development of media industry cluster-high-end is a new development of media theory. The media industry cluster high-end development emphasizes the innovation of the cluster and the interaction among the various elements, with high-end competition, high-end mutual research and dynamic selection mechanism. (2) the development of mass media industry is a new trend of international media development. Throughout the global media industry development, the United States, the European Union, Japan and South Korea and other developed countries of the media clusters are showing a high-end development trend. (3) the development of mass media industry is a new type of modern media system in China. In order to promote the development of the media industry in our country, we should not blindly copy the western model, but on the basis of following the rules, drawing lessons from the western experience and combining with our own situation, we can find our own cultivation mode.
【學(xué)位授予單位】:湖南大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:G206-F
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