本文選題：手機傳媒 + 手機傳媒產(chǎn)業(yè)��； 參考：《中國社會科學院研究生院》2012年博士論文

【摘要】：隨著通訊技術和互聯(lián)網(wǎng)技術的迅猛發(fā)展，手機傳媒在中國快速崛起，以手機報、手機雜志、手機廣播、手機電視、手機動慢、手機搜索、手機閱讀、手機微博、手機定制服務、手機位置信息服務等為代表的手機傳媒不斷涌現(xiàn)，以其獨有的媒介特質深刻改變了傳統(tǒng)媒介的傳播方式和傳播理念，并在與報紙、電視、廣播、出版、互聯(lián)網(wǎng)等媒介的不斷交融與競合中獲得快速發(fā)展，對整個中國傳媒產(chǎn)業(yè)格局產(chǎn)生巨大而深遠的影響。在多元驅動力的綜合作用下，經(jīng)過初始期、產(chǎn)業(yè)形成期、產(chǎn)業(yè)成長期三個階段的發(fā)展，我國手機傳媒的市場規(guī)模、媒體數(shù)量規(guī)模、用戶規(guī)模以及上下游產(chǎn)業(yè)鏈和商業(yè)模式等都獲得了迅猛發(fā)展，已經(jīng)進入產(chǎn)業(yè)化、規(guī)�；l(fā)展的新階段。因此，跳出當前學術界較為普遍的關于手機的媒體功能、傳播特點和傳播影響力等概念性、技術性的點狀或線性研究，而從產(chǎn)業(yè)發(fā)展的宏觀層面和角度來觀察、分析和把握我國手機傳媒產(chǎn)業(yè)的整體發(fā)展現(xiàn)狀、趨勢和特點以及產(chǎn)業(yè)發(fā)展的內(nèi)外動因、所面臨的機遇和亟待解決的問題與對策，對推動我國手機傳媒產(chǎn)業(yè)發(fā)展，為政府決策提供參考，以及進一步豐富我國手機傳媒的理論研究體系，具有十分重要的理論和現(xiàn)實意義。 本論文即嘗試從產(chǎn)業(yè)發(fā)展的宏觀層面和角度，，結合新聞傳播學、傳媒經(jīng)濟學和產(chǎn)業(yè)經(jīng)濟學等多學科理論，來系統(tǒng)分析論述我國手機傳媒產(chǎn)業(yè)整體發(fā)展的相關問題。論文首先總結分析了我國手機傳媒產(chǎn)業(yè)的發(fā)展歷程、整體現(xiàn)狀及產(chǎn)業(yè)鏈結構、產(chǎn)業(yè)商業(yè)模式、產(chǎn)業(yè)管理機制等方面的特點，從多個維度透視分析產(chǎn)業(yè)發(fā)展的動因機制及多種內(nèi)外驅動力對促進產(chǎn)業(yè)發(fā)展的作用，進而在此基礎上結合我國手機傳媒產(chǎn)業(yè)的發(fā)展慣性軌跡及產(chǎn)業(yè)發(fā)展的最新動態(tài)，力爭前瞻性研究把握我國手機傳媒產(chǎn)業(yè)發(fā)展的新契機、新動向和整體趨勢。 與傳統(tǒng)傳媒產(chǎn)業(yè)不同，我國手機傳媒產(chǎn)業(yè)具有的跨媒介、跨行業(yè)、跨技術、跨市場的天然特性以及規(guī)模龐大、擴容迅速、無既成模式可以模仿套用的特點，使其發(fā)展更加具有特殊性和復雜性，并由此產(chǎn)生諸多新興產(chǎn)業(yè)特有的問題。論文深入解析了當前制約我國手機傳媒產(chǎn)業(yè)可持續(xù)健康發(fā)展的深層次難點問題，并從創(chuàng)新產(chǎn)業(yè)管理理念、健全產(chǎn)業(yè)發(fā)展機制、促進產(chǎn)業(yè)創(chuàng)新、優(yōu)化產(chǎn)業(yè)結構，以改善我國手機傳媒產(chǎn)業(yè)發(fā)展的軟硬條件和生態(tài)環(huán)境助推產(chǎn)業(yè)發(fā)展的角度入手，嘗試分析研究提出解決問題的策略建議，以期在當前我國手機傳媒產(chǎn)業(yè)發(fā)展正進入亟需合理引導、科學管理、加快發(fā)展的關鍵階段，為政府決策和產(chǎn)業(yè)發(fā)展提供參考。
[Abstract]:With the rapid development of communication technology and Internet technology, mobile media is rapidly rising in China, with mobile phone newspaper, mobile phone magazine, mobile broadcast, mobile phone television, mobile phone slow, mobile phone search, mobile phone reading, mobile phone Weibo, mobile phone customization service. Mobile phone media, represented by mobile location information services, have constantly emerged. With their unique media characteristics, mobile media has profoundly changed the traditional media communication methods and communication concepts, and has been publishing with newspapers, television, radio, and publishing. The rapid development of Internet and other media has a huge and far-reaching impact on the whole pattern of Chinese media industry. Under the comprehensive action of multiple driving forces, after the development of the initial period, the industrial formation stage, the industrial growth period, the market scale and the media quantity scale of the mobile media in China, The scale of users, the upstream and downstream industrial chains and business models have developed rapidly, and have entered a new stage of industrialization and large-scale development. Therefore, out of the conceptual, technical or linear research on the media function, communication characteristics and communication influence of mobile phones, which is relatively common in current academic circles, we should observe from the macro level and angle of industrial development. This paper analyzes and grasps the present situation, trend and characteristics of the mobile media industry in China, as well as the internal and external reasons for the development of the industry, the opportunities it faces and the problems and countermeasures to be solved to promote the development of the mobile media industry in China. It is of great theoretical and practical significance to provide reference for government decision-making and further enrich the theoretical research system of mobile media in China. This paper attempts to analyze the whole development of mobile media industry in China from the macro level and angle of industrial development, combining with the multi-disciplinary theories of news communication, media economics and industrial economics. Firstly, the paper summarizes and analyzes the development course, the overall situation and the characteristics of the industry chain structure, the industrial business model, the industrial management mechanism and so on of the mobile media industry of our country. From the perspective of multiple dimensions, this paper analyzes the motive mechanism of industry development and the role of various internal and external driving forces in promoting industry development, and then combines the inertia track of mobile media industry development and the latest development trend of industry in China. Strive for prospective research to grasp the new development of mobile media industry opportunities, new trends and the overall trend. Different from the traditional media industry, the mobile media industry in China has the natural characteristics of cross-media, cross-industry, cross-technology, cross-market and the characteristics of large scale, rapid expansion, and no existing model can be copied. Make its development have more particularity and complexity, and produce a lot of special problems of emerging industries. The paper deeply analyzes the deep and difficult problems that restrict the sustainable and healthy development of mobile media industry in our country at present, and from innovating the idea of industry management, perfecting the mechanism of industry development, promoting the innovation of industry, optimizing the industrial structure, In order to improve the soft and hard conditions of the development of mobile media industry in our country and the angle that the ecological environment boosts the development of the industry, this paper tries to analyze and study and put forward the strategies and suggestions to solve the problem. It is expected that the development of mobile media industry in our country is in the critical stage of rational guidance, scientific management and accelerated development, which can provide reference for government decision making and industry development.
【學位授予單位】：中國社會科學院研究生院
【學位級別】：博士
【學位授予年份】：2012
【分類號】：G206-F

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本文編號：2069995