本文選題：旅游演藝 + 尋夢龍虎山�。� 參考：《江西財經(jīng)大學》2017年碩士論文

【摘要】：旅游演藝是隨著我國旅游業(yè)快速發(fā)展升級,依托各大旅游景區(qū)豐富的旅游資源和藝術(shù)創(chuàng)作,以異地游客為觀賞對象,具有投資大、觀賞對象大、綜合性較高的藝術(shù)作品。旅游演藝的興起于發(fā)展,得到了各大景區(qū)和投資方及導演等多方面關(guān)注�！秾酏埢⑸健返某晒ρ莩�,這標志著游客以山岳觀光型為主的龍虎山景區(qū)開始尋找新的突破口,來解決旅游面臨的“門票經(jīng)濟問題”,同時擴大自然觀光與休閑度假、構(gòu)建景區(qū)多重業(yè)態(tài)的融合、帶動周邊旅游村農(nóng)業(yè)景觀觀光體驗游;延長游客觀光游覽時間,讓游客愿意在龍虎山消費更多的閑暇時間,促進各大旅游要素的消費和設施的建設與升級,讓更多的社區(qū)居民能夠支持和參與到旅游建設當中,同時也給予旅游演藝產(chǎn)品回報社會的機會�！秾酏埢⑸健仿糜窝菟嚠a(chǎn)品的觀演模式、強大的創(chuàng)作陣容和管理公司等塑造了一次“神仙地、逍遙游”的文化旅游。通過對大型山水實景演出的案例研究,分析《尋夢龍虎山》旅游演藝創(chuàng)意特點,《尋夢龍虎山》解決了龍虎山的旅游演藝資金融資問題;降低了單一門票經(jīng)濟對景區(qū)的發(fā)展影響;目的地居民加入到旅游當中,解決了就近就業(yè)問題,帶來了創(chuàng)收機會;同時演藝的本質(zhì)是將本地文化可以更加藝術(shù)和形象的傳播;《尋夢龍虎山》通過塑造企業(yè)文化,實現(xiàn)品牌營銷,促進景區(qū)發(fā)展。然而《尋夢龍虎山》旅游演藝產(chǎn)品的開發(fā)模式當前更多的還停留在產(chǎn)品的質(zhì)量表現(xiàn)上,對于周邊商業(yè)環(huán)境的升級配套還遠不能滿足當下旅游者多樣的需求。針對《尋夢龍虎山》旅游演藝產(chǎn)品旅游效應及其局限分析,提出《尋夢龍虎山》品牌形象推廣的必要性,拓展衍生周邊商品和升級周邊商業(yè)配套環(huán)境所需性的改善。進一步對旅游演藝產(chǎn)品質(zhì)量提升,進一步拓展渠道營銷,同時需要注意旅游演藝產(chǎn)品創(chuàng)作中,注重開發(fā)與保護同步發(fā)展。
[Abstract]:With the rapid development and upgrading of China's tourism industry, tourism entertainment is based on the rich tourist resources and artistic creation of various major tourist attractions, with foreign tourists as ornamental objects, with large investment, large ornamental objects and high comprehensive art works. The development of Tourism Performing Arts has gained many aspects such as various major scenic spots, investment parties and directors. Note. The successful performance of "dream Mount Longhu" shows that tourists begin to find new breakthroughs in Mount Longhu scenic spots based on mountain sightseeing, to solve the "ticket economic problems" faced by tourism, and to expand natural sightseeing and leisure holidays, build multi format integration of scenic spots, and promote agricultural landscape sightseeing tour of the surrounding tourist villages; To extend Tourist Sightseeing time, make tourists willing to spend more leisure time in Mount Longhu, promote the construction and upgrading of the consumption and facilities of major tourism elements, let more community residents to support and participate in the construction of tourism, but also give the opportunity to return the tourism entertainment products to society. < dream Mount Longhu > tourism performance. The product view model, the powerful creation lineup and the management company portrayed a cultural tour of "the fairy land, the free tour". Through the case study of the large landscape performance, the author analyses the characteristics of the dream Mount Longhu, and the Mount Longhu of seeking a dream to solve the financing problem of Mount Longhu's tourism performance. The impact of ticket economy on the development of scenic spots; the entry of destination residents to tourism has solved the problem of near employment and brings the opportunity for income creation; at the same time, the essence of the performing arts is to spread the local culture more art and image. "Dream Mount Longhu >" by molding enterprise culture, realizing brand marketing and promoting the development of scenic spots. At present, the development model of tourism entertainment products still stays in the quality performance of the products, and the upgrading and matching of the surrounding commercial environment can not meet the diverse needs of the present tourists. According to the analysis of the tourism effect and the limitation of the "dream Mount Longhu > tourism entertainment" products, the paper puts forward the necessity of "seeking Mount Longhu > brand image promotion" In order to improve the quality of the surrounding products and upgrade the surrounding commercial supporting environment, the quality of the tourism entertainment products is further improved and the channel marketing is further expanded. Meanwhile, it is necessary to pay attention to the development and protection of the development and protection in the creation of tourism entertainment products.
【學位授予單位】：江西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J124;F592.7

【參考文獻】

相關(guān)期刊論文 前10條

1 羅棟;;建設旅游強省背景下的湖南旅游演藝品牌發(fā)展對策[J];當代教育理論與實踐;2016年06期

2 李廣宏;吳大為;楊潔;;大型實景演藝旅游產(chǎn)品的開發(fā)研究——《印象·劉三姐》與《印象·麗江》的對比[J];凱里學院學報;2016年02期

3 瞿藝;周林圖;;龍虎山旅游資源開發(fā)SWOT分析及建議[J];東華理工大學學報(社會科學版);2016年01期

4 馮雅力;;從利益相關(guān)者角度探析農(nóng)民旅游增收途徑——以廣西黃洛瑤寨為例[J];柳州職業(yè)技術(shù)學院學報;2016年01期

5 張艷敏;焦世泰;;民族文化旅游演藝產(chǎn)品游客感知及影響因素研究——以“印象劉三姐”實景演出為例[J];西北師范大學學報(自然科學版);2016年01期

6 朱虹;;旅游演藝:旅游經(jīng)濟新的增長點[J];井岡山大學學報(社會科學版);2015年03期

7 左文;;國內(nèi)旅游演藝發(fā)展芻議[J];浙江旅游職業(yè)學院學報;2015年01期

8 郭曉希;田潔;;旅游演藝產(chǎn)品開發(fā)現(xiàn)狀及對策[J];作家;2014年14期

9 劉好強;;旅游演藝產(chǎn)品質(zhì)量測量量表開發(fā)的實證研究[J];旅游科學;2014年01期

10 黃煒;何思;周玲;;旅游演藝產(chǎn)品消費動機的實證研究——以張家界旅游演藝業(yè)為例[J];中央民族大學學報(哲學社會科學版);2014年01期

相關(guān)博士學位論文 前4條

1 周葉;江西文化旅游研究[D];武漢大學;2014年

2 張斌;中國演藝企業(yè)無形資產(chǎn)評估體系的問題與建構(gòu)研究[D];中國科學技術(shù)大學;2013年

3 黃煒;旅游演藝業(yè)態(tài)創(chuàng)新驅(qū)動因素的扎根研究[D];南開大學;2012年

4 張曉慧;基于利益相關(guān)者的一體化鄉(xiāng)村旅游研究[D];西北農(nóng)林科技大學;2011年

相關(guān)碩士學位論文 前3條

1 舒暉;旅游演藝品牌個性對游客忠誠的影響研究[D];湖南師范大學;2014年

2 潘伊玫;杭州旅游“夜經(jīng)濟”營銷探析[D];北京第二外國語學院;2013年

3 周林;農(nóng)家樂旅游經(jīng)營模式研究[D];南京農(nóng)業(yè)大學;2008年

，

本文編號：2019768