本文選題：互聯(lián)網(wǎng)邏輯 + 傳媒產(chǎn)業(yè)�。� 參考：《新聞與寫作》2014年07期

【摘要】：當(dāng)前的傳統(tǒng)媒體正通過轉(zhuǎn)型來謀求新的發(fā)展,當(dāng)傳統(tǒng)媒體原有的發(fā)展邏輯難以為繼之時(shí),正確理解互聯(lián)網(wǎng)邏輯成為傳媒在當(dāng)下生存發(fā)展的基礎(chǔ)。"連接"與"開放"是互聯(lián)網(wǎng)邏輯中的關(guān)鍵,傳統(tǒng)媒體只有真正理解互聯(lián)網(wǎng)的這兩個(gè)關(guān)鍵,在重新認(rèn)識(shí)自身核心價(jià)值的前提下,重點(diǎn)把握轉(zhuǎn)型升級(jí)中的三種創(chuàng)新策略,才能最終抓住轉(zhuǎn)型升級(jí)的關(guān)鍵,找到發(fā)展的進(jìn)路。
[Abstract]:The current traditional media is seeking new development through the transformation. When the traditional media's original development logic is difficult to continue, a correct understanding of the Internet logic becomes the basis of the media's survival and development in the present. " Connection "and" opening "are the keys in Internet logic. Traditional media only really understand the two keys of the Internet and grasp the three innovative strategies in the transformation and upgrading on the premise of re-recognizing their own core values. Ability to finally grasp the key to transformation and upgrading, to find the path to development.
【作者單位】： 中國(guó)人民大學(xué)新聞學(xué)院;中國(guó)人民大學(xué)新聞與社會(huì)發(fā)展研究中心;
【分類號(hào)】：G206

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蔡s，

本文編號(hào)：2011419