本文選題：市區(qū)電影院 + 消費群體　； 參考：《西南大學(xué)》2013年碩士論文

【摘要】：隨著電影作為文化產(chǎn)業(yè)的迅速發(fā)展,在中國很多一線城市的電影市場已經(jīng)接近于飽和狀態(tài),各種競爭也是非常激烈。因此很多電影院線在選擇新的目標(biāo)城市時,都紛紛將眼光注視在了二線甚至是三線的一些城市,電影市場不斷地在一些地級市迅速擴張并取得發(fā)展,這些城市的電影市場也成為了商家眼里非常具有潛力的“大蛋糕”,例如河南奧斯卡院線、大地院線、江蘇東方院線等等,都紛紛想要擠進(jìn)這些城市來切上一刀分一杯羹。地級市的電影院也開始猶如雨后春筍般在近幾年迅速開始崛起,大量電影院開始在這些二三線城市建立,電影院線不斷擴大其市場覆蓋率促使了電影市場的復(fù)蘇。本文選取了地理位置和歷史背景都具有典型性的河南省新鄉(xiāng)市作為研究對象,新鄉(xiāng)市的電影市場最主要集中在市區(qū),尤其是在靠近火車站的地方形成了新鄉(xiāng)電影市場的產(chǎn)業(yè)集聚地,僅在此就有新星奧斯卡影院、胖東來奧斯卡影院、大地數(shù)字影院、奧斯卡銀馬影城、銀河歡樂影城、陽光國際影城等六家電影院在發(fā)展新鄉(xiāng)的電影市場,而這幾家電影院又各具特色。殊不知,在沒有這幾家電影院時,新鄉(xiāng)市區(qū)的電影院數(shù)目在其高峰時代就達(dá)到了30家(含劇院)之多,而其地理位置也并沒有像現(xiàn)在這般集中化,基本狀況就是分布在新鄉(xiāng)市的各個街道上,相對如今的狀況顯得比較均勻。通過對新鄉(xiāng)市市區(qū)電影院的深入調(diào)查研究反映出中國地級市電影市場的發(fā)展現(xiàn)狀。 文章共分為了五個章節(jié)。第一章作為緒論部分對河南省新鄉(xiāng)市市區(qū)經(jīng)濟文化發(fā)展的一些情況做了簡單介紹,并以此說明論文選題的原因和自己在此過程中主要使用的研究方法。第二章為新鄉(xiāng)市區(qū)早期電影院的發(fā)展回顧,分為兩個小節(jié)。第一小節(jié)以最早出現(xiàn)在新鄉(xiāng)市的電影放映業(yè)作為切入點,通過對一些歷史資料的整理和對以前老一輩電影工作者的采訪,對新鄉(xiāng)市早期的電影放映、發(fā)行、宣傳分為解放前以及解放后做出比較詳盡的整理：第二小節(jié)對新鄉(xiāng)市區(qū)早期的電影院發(fā)展及其后期狀況作介紹。第三章是通過自己對影院的調(diào)查,針對現(xiàn)在新鄉(xiāng)市區(qū)出現(xiàn)的7家電影院的自身特點以及其經(jīng)營形式展開介紹。第四章是通過對消費群體的調(diào)查,從觀眾的各個層面上將一個真是的地級市市區(qū)的電影市場狀況以及電影院所面臨的挑戰(zhàn)和存在的問題予以呈現(xiàn)。第五章是自己對于新鄉(xiāng)市區(qū)電影院的一點思考,其中對新鄉(xiāng)電影市場所處的微觀環(huán)境和宏觀環(huán)境進(jìn)行分析,也是自己在做調(diào)查的將近一年的過程中的一些感想和對未來中國電影市場的美好憧憬。
[Abstract]:With the rapid development of film as a cultural industry, the film market in many first-tier cities in China has been close to saturation, and the competition is very fierce. As a result, when many cinema chains choose new target cities, they have their eyes fixed on some cities on the second or third tier. The film market continues to expand and develop rapidly in some prefecture-level cities. The film market in these cities has also become a "big cake" with great potential in the eyes of businessmen. For example, Henan Academy Awards, the Land Academy, Jiangsu Oriental Cinema, and so on, all want to squeeze into these cities to get a slice of the cake. Movie theaters in prefecture-level cities have also sprung up in recent years, with a large number of cinemas starting to be built in these second-tier cities, and a growing number of cinemas have contributed to the recovery of the film market. This paper selects Xinxiang City of Henan Province, which has typical geographical location and historical background, as the research object. The film market of Xinxiang City is mainly concentrated in the urban area. In particular, near the railway station, the Xinxiang film market has formed an industrial agglomeration. Here alone, there are Nova Oscars Cinema, Fat Dong Lai Oscar Cinema, Earth Digital Cinema, Oscar-Silver Horse Studios, Galaxy Joy Studios. Six cinemas, such as Sunshine International, are developing the film market in Xinxiang, and these cinemas have their own characteristics. However, in the absence of these cinemas, the number of cinemas in Xinxiang reached as many as 30 (including theatres) at its peak, and its geographical location was not as centralized as it is now. The basic situation is the distribution of Xinxiang on the streets, relative to today's situation is more uniform. Through the deep investigation and study of the cinemas in Xinxiang City, the present situation of the film market in the prefectural cities in China is reflected. The article is divided into five chapters. The first chapter is an introduction to the economic and cultural development of Xinxiang City, Henan Province, and to explain the reasons for the topic and the main research methods used in this process. The second chapter reviews the development of the early cinemas in Xinxiang, which is divided into two sections. The first section takes the film screening industry, which first appeared in Xinxiang City, as a starting point. Through the collation of some historical materials and interviews with the older generation of film workers, the early films in Xinxiang City were screened and released. Propaganda is divided into pre-liberation and post-liberation to make a more detailed arrangement: the second section of the Xinxiang early cinema development and its later status. The third chapter introduces the characteristics of 7 cinemas and their management form through their own investigation of cinemas. The fourth chapter is through the investigation to the consumer group, from the audience's each level, presents the movie market situation and the movie theater's challenge and the existence question in a real prefecture-level city urban area. In the fifth chapter, I think about the movie theater in Xinxiang city. Among them, I analyze the micro and macro environment of the film market in Xinxiang. It is also some of my feelings in the course of nearly a year of research and a good prospect for the future Chinese film market.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J946

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