本文選題：淄博 + 民間工藝��； 參考：《山東大學(xué)》2012年博士論文

【摘要】：淄博——海岱之間古老而神奇的土地,曾經(jīng)哺育出輝煌燦爛的齊文化,而齊文化不僅是我國一支優(yōu)秀的傳統(tǒng)地域文化,更是中華傳統(tǒng)文化的主要來源之—和重要組成部分。務(wù)實(shí)、開放、多元、變革、兼容并蓄的文化品格在“膏壤千里,粟如丘山”且風(fēng)炎土灼的齊國大地?zé)òl(fā)出強(qiáng)大生命力和輻射力,品類繁復(fù)、工藝精湛、獨(dú)樹一幟的民間工藝文化便是孕育其中、頗具特色的一枝奇葩。齊文化“重農(nóng)興商”的歷史傳統(tǒng)穿越時(shí)空、歷久彌新,在21世紀(jì)“全球化”的新型經(jīng)濟(jì)、文化格局中依然不失借鑒和啟迪意義。民間工藝文化更是持續(xù)不斷地探索新環(huán)境中行之有效的發(fā)展模式,明晰如何變革民間工藝的傳統(tǒng)文化優(yōu)勢形成淄博文化資源的產(chǎn)業(yè)優(yōu)勢、如何借助民間工藝的大眾文化力量培育出現(xiàn)代化城市的核心競爭力是本文研究的基本目的。 在選題、調(diào)研和撰寫論文的過程中主要使用的研究方法是定性研究中的內(nèi)容分析法,獲得資料的途徑包括：實(shí)地調(diào)查法(與當(dāng)?shù)氐拿耖g藝術(shù)家或手工藝者面談并做記錄)、函詢法(向當(dāng)?shù)卣鞴懿块T或民間協(xié)會組織發(fā)放咨詢信函、電子郵件或者打電話)、查閱法(圖書館、民藝館、博物館、檔案館和電子資源)等等。歷史研究中的時(shí)空結(jié)合法,在時(shí)間與空間的范疇內(nèi)探索淄博民間工藝文化的發(fā)展脈絡(luò),闡述事實(shí)、揭示意義、解釋原因、預(yù)測趨勢。 下面是各部分內(nèi)容的提要： 在引論中明示出淄博民間工藝文化和產(chǎn)業(yè)化研究選題的原因和依據(jù)。界定民間工藝、文化和產(chǎn)業(yè)化等相關(guān)概念,并對學(xué)術(shù)界研究現(xiàn)狀進(jìn)行簡要的綜述。 首先對淄博民間工藝進(jìn)行類別研究。按照重要性程度依次遞減的次序?qū)ψ筒┊?dāng)?shù)氐拿耖g工藝品類進(jìn)行全面的、客觀的歷史梳理,理清每種民間工藝的起源、鼎盛、衰落或者消失的時(shí)間、地點(diǎn)和代表性事件,由此證明淄博有史以來確實(shí)是民間工藝文化較為發(fā)達(dá)的地區(qū)。具體民間工藝品類包括最主要的陶瓷和絲綢(此亦為中國最為典型的傳統(tǒng)手工藝)及其衍生品刻瓷工藝、琉璃工藝以及內(nèi)畫工藝、淄硯工藝、銅響樂器、蹴鞠制造工藝等等不一而足。 其次深入分析了博民間工藝發(fā)展的原因。主要是針對淄博各種民間工藝,分析其產(chǎn)生、鼎盛、衰落和消亡的原因,包括自然地理因素和社會歷史因素兩部分。比如地理位置、地質(zhì)地貌、氣候氣象和自然資源稟賦優(yōu)勢,尤其是煤炭、礦石、鐵、銅等主要礦產(chǎn)資源以及農(nóng)副產(chǎn)品資源等,此為相對穩(wěn)定的地理決定性。而社會歷史因素比之自然地理因素的影響更為深刻、復(fù)雜和富于變化,諸如生產(chǎn)力水平、生產(chǎn)關(guān)系狀態(tài)、國家政治制度、階級階層關(guān)系等經(jīng)濟(jì)基礎(chǔ)和上層建筑的影響和制約。同時(shí),每個(gè)不同的歷史階段所處的社會環(huán)境包括流行時(shí)尚、風(fēng)俗習(xí)慣等外部因素以及淄博地區(qū)廣大民眾的品格氣質(zhì)、心理素質(zhì)和價(jià)值觀念等內(nèi)在因素都會共同作用于民間工藝文化的形成和發(fā)展過程中。 再次全面分析了是淄博民間工藝文化的內(nèi)涵。第一觸及淄博民間工藝文化的精神內(nèi)核,亦即造物思想。淄博民間工藝文化的造物思想包含民眾的智慧與理想,或“備物致用”的實(shí)用訴求或“文質(zhì)彬彬”的審美意趣或“心手相傳”的技能巧思,民間工藝匠人借用材質(zhì)、配方、色彩、線條、形體等工藝語言表達(dá)出內(nèi)心情感和精神追求。第二在淄博民間工藝文化與地方民族傳統(tǒng)文化關(guān)系的解讀中勾勒出淄博民眾典型性格特征,摹寫民間藝人傳統(tǒng)的社會生活與生產(chǎn)狀況,關(guān)照民間工匠的艱苦奮斗與執(zhí)著信念。第三歸納淄博民間工藝文化的生命周期性規(guī)律,描繪主流民間工藝文化生命中歷經(jīng)“緩慢積累的成長期——理性選擇的成熟期——無奈蟄伏的衰退期——華麗轉(zhuǎn)身的復(fù)興期——不可限量的再生期”的跌宕路徑,‘藉此在思想上對民間工藝文化發(fā)展產(chǎn)業(yè)化做出準(zhǔn)備。 復(fù)次是對淄博民間工藝文化當(dāng)代產(chǎn)業(yè)化的研究。首先將上述各種淄博民間工藝再次進(jìn)行分類,明確不同民間工藝文化資源的歸宿問題；然后基于對選擇性產(chǎn)業(yè)化理念的認(rèn)同解決“產(chǎn)業(yè)化”的道路選擇問題。按照選擇性開發(fā)戰(zhàn)略思路進(jìn)行市場客體分類——文化標(biāo)本、文化作品抑或文化產(chǎn)品；按照國家文化產(chǎn)業(yè)振興規(guī)劃的宏觀思路進(jìn)行淄博民間工藝文化產(chǎn)業(yè)的市場角色定位——政府、投資者、勞動(dòng)者和消費(fèi)者如何定位；按照多元化市場發(fā)展多維思路進(jìn)行民間工藝文化產(chǎn)業(yè)的市場開拓,旅游業(yè)、體育娛樂業(yè)、藝術(shù)品行業(yè)、網(wǎng)絡(luò)市場范疇、國際貿(mào)易領(lǐng)域等等。 最后對全文內(nèi)容進(jìn)行總結(jié)并對該選題展開進(jìn)一步思考。主要結(jié)論是： 結(jié)論之一：淄博民間工藝文化歷史悠久、特色鮮明,其發(fā)展動(dòng)因基本確證。 結(jié)論之二：淄博民間工藝文化有著深刻而獨(dú)特的內(nèi)涵。 結(jié)論之三：淄博民間工藝文化發(fā)展產(chǎn)業(yè)化既有必要性又有可行性。 結(jié)論之四：淄博民間工藝文化產(chǎn)業(yè)化之路需要采取選擇性戰(zhàn)略并重新進(jìn)行市場主體界定和有針對性的市場開拓。 本文的創(chuàng)新點(diǎn)在： 1.研究視角的創(chuàng)新。本論題試圖站在社會文化的基點(diǎn)上,將視線向下投射,著眼于一個(gè)城市的“小傳統(tǒng)”即大眾文化,但是并不是回避和排斥“大傳統(tǒng)”即精英文化,反而是要努力在精英文化的脈絡(luò)中摸到大眾文化的脈搏,亦即嘗試在正統(tǒng)的歷史研究成果中找到同時(shí)代的大眾文化尤其是民間工藝文化現(xiàn)象背后的本質(zhì)原因。 2.對淄博城市形象評價(jià)的創(chuàng)新。淄博自古為齊國封地,“五霸之首”、“戰(zhàn)國七雄”是其鼎盛的標(biāo)志性形象。曾經(jīng)“泱泱大風(fēng)”的齊國所恃“魚鹽之利”隨屬地減少逐漸轉(zhuǎn)型成為現(xiàn)代山東一內(nèi)陸城市,傳統(tǒng)的紡織工業(yè)、陶瓷工業(yè)聯(lián)合新型煤炭工業(yè)和石油工業(yè)樹立起淄博“工業(yè)城市”的形象,然淄博憑借曾經(jīng)輝煌之“齊國”遺風(fēng),欲將重振其文化與經(jīng)濟(jì)并立之形象,還原本來應(yīng)有之面目亦非不可能之事。 3.淄博民間工藝文化產(chǎn)業(yè)發(fā)展的戰(zhàn)略創(chuàng)新。淄博的民間工藝文化以傳統(tǒng)陶瓷和絲織工藝為軸心隨時(shí)代不斷演化出新的民間工藝品類,但是現(xiàn)代化機(jī)器大生產(chǎn)模式在陶瓷和紡織行業(yè)的成功并不能成為其他民間工藝同樣可以效仿的佐證。為此本論文提出了“淄博民間工藝文化產(chǎn)業(yè)化發(fā)展的選擇性戰(zhàn)略”。簡言之,在開發(fā)和利用文化產(chǎn)業(yè)資源的淄博民間工藝文化資源時(shí)要基于“選擇性”原則區(qū)別對待,多元并行,方能取長補(bǔ)短各得其所。 4.淄博民間工藝產(chǎn)業(yè)市場道路選擇的創(chuàng)新。本論文提出“繼續(xù)發(fā)展輕工制造業(yè)(陶瓷工業(yè)、絲綢紡織業(yè))、重點(diǎn)開創(chuàng)商業(yè)和服務(wù)業(yè)的創(chuàng)新協(xié)作,同時(shí)加強(qiáng)外圍產(chǎn)業(yè)的輔助和保護(hù)”的市場開拓思路。特別是民間工藝文化與藝術(shù)品市場、旅游業(yè)和旅游商品市場、專業(yè)批發(fā)市場以及國際市場的層次化結(jié)合,同時(shí)兼顧金融、廣告、教育和法律等環(huán)境建設(shè)。新模式、新思路、新策略和新方法在文化產(chǎn)業(yè)戰(zhàn)略的大背景下顯得益發(fā)突出和緊迫。
[Abstract]:Zibo - the ancient and miraculous land between Hai Dai, once nurtured brilliant Qi Wenhua, and Qi culture is not only an excellent traditional regional culture in our country, but also the main source and important part of Chinese traditional culture. "Qiu Shan" and the burning Qi land of the wind in the wind, radiate the powerful vitality and radiant force, the category is complex and the craft is exquisite. The unique folk craft culture is a wonderful flower which is pregnant with its distinctive features. The historical tradition of "heavy agriculture and business" in Qi Culture has passed through the time and space, and in the twenty-first Century, the new economy and culture of "globalization" The folk craft culture is a continuous exploration of the effective mode of development in the new environment. It is clear how to change the traditional cultural advantages of the folk craft to form the industrial advantage of Zibo cultural resources, and how to cultivate the core of the generation of the generation of the city with the help of the great cultural power of the folk craft. Competitiveness is the basic purpose of this study.
The main methods used in the process of selecting, investigating and writing papers are the content analysis method in qualitative research. The ways to obtain information include: field investigation method (with local folk artists or craftsmen), inquiry method (to the local government management department or the civil association organization to issue letters and letters, electronic) Mail or telephone), access to law (library, museum, museum, archives and electronic resources) and so on. In historical research, time and space method is used to explore the development of Zibo folk arts and crafts culture in the scope of time and space, to explain the facts, to reveal the meaning, to explain the reasons and to predict the trend.
The following is the summary of the contents of each part:
In the introduction, it shows the reasons and basis for the topic selection of Zibo folk arts and crafts culture and industrialization, defines the related concepts of folk craft, culture and industrialization, and gives a brief overview of the research status of the academia.
First of all, the classification of folk arts and crafts in Zibo was studied. According to the order of descending order of importance to the local folk crafts in Zibo, a comprehensive and objective historical combing was made to clarify the origin, prosperity, decline or disappearance of each kind of folk arts and crafts, which proved that Zibo was indeed a people in history. The specific folk arts and crafts include the most important ceramics and silk (this is also the most typical traditional handicraft in China) and its derivative ceramic technology, glazed technology and interior painting technology, Zi Yan technology, copper ringing instrument, Cuju manufacturing and so on.
Secondly, the reasons for the development of folk arts and crafts are analyzed in depth. The main reasons are the reasons for the emergence, prosperity, decline and extinction of various folk arts and crafts in Zibo, including two parts of natural geography and social and historical factors, such as geographical location, geological and geomorphology, climate and natural resources, especially coal, ore, iron and copper. Such as major mineral resources and agricultural and sideline products, this is a relatively stable geographical determinant, and social and historical factors are more profound, complex and varied, such as the productivity level, the state of production relations, the economic foundation of the state political system, class stratum relations and the influence and system of the superstructure. At the same time, the social environment in each of the different historical stages includes the external factors such as fashion, customs, and other external factors, as well as the character and temperament of the masses of the people in Zibo, the psychological quality and the values of values, all of which will work together in the formation and development of the folk arts and crafts culture.
The connotation of the folk arts and crafts culture in Zibo is analyzed again. The first touch of the spiritual core of the folk craft culture of Zibo, that is, the thought of creation, includes the wisdom and ideal of the folk arts and crafts of Zibo, or the practical appeal of "preparation for use" or the aesthetic interest of "Wen Zhibin bin" or "hand in hand". The folk craft craftsmen express their inner feelings and spiritual pursuit by borrowing material, formula, color, line, form and other technological languages. Second in the interpretation of the relationship between the folk craft culture and the local traditional culture in Zibo, the typical character characteristics of the people of Zibo are outlined, and the traditional social life and production status of the folk artists are described. The hard struggle and persistent belief of the folk craftsmen. Third to sum up the life cycle law of the folk craft culture in Zibo, to describe the "slow accumulated growth period" in the life of the mainstream folk craft culture - the mature period of the rational choice - the helplessly dormant period - the revival period of the luxuriant turn - the unlimited period of regeneration. This is the way to make preparations for the industrialization of folk arts and crafts culture.
The second time is the study of the contemporary industrialization of the folk arts and crafts in Zibo. First, we classify the various Zibo folk arts and crafts again, and make clear the problem of the fate of different folk arts and crafts. Then, based on the identification of the concept of selective industrialization, the problem of road selection of "industrialization" is solved. The strategy of selective development is based on the strategy of selective development. Carry on the classification of the object of the market - cultural specimens, cultural works or cultural products. According to the macro thinking of the national cultural industry rejuvenation planning, the market role of Zibo folk craft and culture industry - the positioning of the government, the investors, the workers and the consumers, and the multidimensional thinking of the pluralistic market to carry out the folk workers The market development of art and culture industry, tourism industry, sports entertainment industry, art industry, network market category, international trade field and so on.
Finally, the contents of the full text are summarized and further thoughts on the topic are given.
Conclusion: Zibo folk craft culture has a long history and distinct characteristics, and its development motivation is basically confirmed.
Conclusion two: Zibo folk arts and crafts culture has profound and unique connotations.
Conclusion three: industrialization of Zibo folk arts and crafts culture is both necessary and feasible.
Conclusion four: the path of industrialization of Zibo's folk arts and crafts needs selective strategies and re definition of market subjects and targeted market development.
The innovation points of this article are:
1. the innovation of the perspective of the study. This thesis tries to stand on the basis of social culture, to project the sight down, to focus on the "small tradition" of a city, the popular culture, but not to avoid and reject the "great tradition", the elite culture, but to try to find the pulse of mass culture in the vein of elite culture. The historical findings of the study find the underlying reasons behind the contemporary popular culture, especially the folk arts and crafts culture.
2. the innovation of the city image evaluation of Zibo. Zibo has been the seal in ancient China, "the first of the five bullies", "the seven male of the Warring States" is the symbol image of its heyday. The coal industry and the oil industry set up the image of the "industrial city" of Zibo, but Zibo, with its once brilliant "Qi State" remains, would like to restore the image of its culture and economy, and it is not impossible to restore its original face.
3. the strategic innovation of the development of the folk craft and culture industry in Zibo. The folk craft culture of Zibo has evolved the new folk arts and crafts with the traditional ceramic and silk weaving technology as its axis, but the success of the modern machine production mode in the ceramics and the textile industry can not be the proof that other folk arts and crafts can imitate. Therefore, this paper puts forward the "selective strategy for the industrialization of Zibo folk craft and culture". In short, it should be treated by the principle of "selectivity" in developing and utilizing the resources of cultural industry in Zibo.
4. the innovation of the choice of market road in Zibo folk craft industry. This paper puts forward that "continue to develop light industry manufacturing industry (ceramic industry, silk textile industry), focus on innovation and cooperation of business and service industry, and strengthen the auxiliary and protection of peripheral industries", especially the folk craft culture and art market, tourism industry. With the combination of tourism commodity market, professional wholesale market and international market, the environment construction of finance, advertising, education and law is taken into consideration. New models, new ideas, new strategies and new methods are becoming more and more prominent and urgent in the background of the cultural industry strategy.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2012
【分類號】：J520.9;G124

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