本文選題：縣域電影 + 放映市場(chǎng)��； 參考：《山東藝術(shù)學(xué)院》2012年碩士論文

【摘要】：在我國(guó)電影放映市場(chǎng)的版圖上，縣域電影放映市場(chǎng)常為世人忽略，，也不為研究者所重視。這固然和縣域電影放映市場(chǎng)的市場(chǎng)份額比重較小有關(guān)，但也與相關(guān)資料嚴(yán)重缺失有莫大關(guān)系。山東是經(jīng)濟(jì)大省，正在向經(jīng)濟(jì)文化強(qiáng)省邁進(jìn)，其縣域電影放映市場(chǎng)雖總量偏小，但正呈方興未艾之勢(shì)。在此背景下，研究縣域電影放映市場(chǎng)的問(wèn)題，一則可以為我國(guó)縣域電影放映市場(chǎng)學(xué)術(shù)研究填補(bǔ)某些空白；二則可為實(shí)踐中的山東縣域電影放映市場(chǎng)發(fā)展提供一定鏡鑒，做些許貢獻(xiàn)。 本文借鑒經(jīng)濟(jì)學(xué)、社會(huì)學(xué)、文化學(xué)、人類(lèi)學(xué)等相關(guān)理論，以實(shí)地考察的資料為依據(jù)，并搜集相關(guān)材料，從歷史與現(xiàn)實(shí)兩角度對(duì)山東縣域電影放映市場(chǎng)的發(fā)展進(jìn)行研究。 本文的研究方法包括調(diào)查研究法、文獻(xiàn)研究法、比較研究法并特別引入SWOT分析法對(duì)山東省縣域電影放映市場(chǎng)進(jìn)行系統(tǒng)分析并提出對(duì)策。 本文主要研究成果如下： 1．考察了山東縣域電影放映市場(chǎng)歷史：一是分析1980年代縣域電影放映市場(chǎng)繁盛的主要原因是壓抑的文化需求的釋放；二是分析縣域影院改制過(guò)程中面臨的機(jī)遇和阻力；三是分析縣域影院陷入歷史困境的社會(huì)歷史、文化環(huán)境、影院功能、財(cái)政、片源等方面的原因。 2．分析了山東縣域電影放映市場(chǎng)現(xiàn)狀。一是從市場(chǎng)發(fā)展背景、建設(shè)成果、經(jīng)營(yíng)現(xiàn)狀三方面分析山東縣域電影放映市場(chǎng)的建設(shè)現(xiàn)狀；二是從院線制、電影文化與縣域市場(chǎng)以及縣域文化特征與電影市場(chǎng)三個(gè)方面考察山東縣域電影放映市場(chǎng)發(fā)展的文化現(xiàn)狀。 3．運(yùn)用SWOT法分析山東縣域電影放映市場(chǎng)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和威脅并得出結(jié)論。山東縣域電影放映市場(chǎng)的發(fā)展優(yōu)勢(shì)在于其較高的城市化水平及其蘊(yùn)藏的巨大市場(chǎng)潛力和人才優(yōu)勢(shì)；劣勢(shì)則表現(xiàn)在城區(qū)相對(duì)分散，發(fā)展差異巨大，情況比較復(fù)雜以及市場(chǎng)意識(shí)缺乏，市場(chǎng)發(fā)展經(jīng)驗(yàn)不足；全國(guó)農(nóng)村公益放映計(jì)劃與山東出臺(tái)的相關(guān)政策，以及山東數(shù)字影院推廣計(jì)劃的實(shí)施和全方位的投資支持為市場(chǎng)發(fā)展提供了機(jī)遇；同時(shí)也存在來(lái)自橫向和縱向的各方面競(jìng)爭(zhēng)對(duì)縣域市場(chǎng)的發(fā)展造成一定的威脅。山東縣域電影放映市場(chǎng)的發(fā)展要發(fā)揮優(yōu)勢(shì)，克服劣勢(shì)，抓住機(jī)遇，正視威脅，在此基礎(chǔ)上探索一條可持續(xù)地健康發(fā)展道路。 4．探索山東縣域電影放映市場(chǎng)發(fā)展策略。促進(jìn)山東縣域電影放映市場(chǎng)的健康發(fā)展需要明晰縣域影院的經(jīng)濟(jì)定位，拓展縣域影院的片源，采取靈活的定價(jià)機(jī)制，探索多樣化的縣域電影放映模式。
[Abstract]:In the territory of China's film screening market, the county film screening market is often ignored by the world, and not paid attention to by researchers. Although this is related to the relatively small market share of the county film screening market, it is also related to the serious lack of relevant materials. Shandong is a big economic province, it is striding forward to a strong economic and cultural province, its county film screening market is small, but it is in the ascendant trend. In this context, the study of the film screening market in the county area can fill some gaps in the academic research on the film screening market in the county area of our country, and can provide a certain mirror for the development of the film screening market in the county area of Shandong Province in practice. Make a little contribution. Based on the theories of economics, sociology, culture, anthropology and so on, this paper studies the development of Shandong county film screening market from the perspective of history and reality. The research methods of this paper include investigation method, literature research method, comparative research method and especially SWOT analysis method to analyze the county film screening market in Shandong province systematically and put forward the countermeasures. The main research results of this paper are as follows: 1. This paper examines the history of the film screening market in the county area of Shandong province: first, it analyzes the main reason for the flourishing film screening market in the 1980s is the release of the depressed cultural demand, the second is the analysis of the opportunities and obstacles faced in the process of the reform of the cinema system in the county area. The third is to analyze the social history, cultural environment, cinema function, finance, film source and so on. 2. This paper analyzes the present situation of film screening market in Shandong county. The first is to analyze the current situation of the construction of Shandong county film screening market from three aspects: the background of market development, the achievements of construction, and the present situation of management; the second is from the hospital line system. Film culture and county market, as well as county cultural characteristics and film market, three aspects of Shandong county film screening market development of cultural status. 3. This paper analyzes the advantages, disadvantages, opportunities and threats of the development of Shandong county film screening market by using SWOT method and draws a conclusion. The development advantage of Shandong county-level film screening market lies in its high urbanization level and its huge market potential and talent advantage, while its disadvantage lies in the relative dispersion of urban areas and the huge difference in development. The situation is relatively complex, the market awareness is lacking, the market development experience is insufficient; the national rural public welfare screening plan and the relevant policies issued in Shandong Province, The implementation of the promotion plan of Shandong digital cinema and the omni-directional investment support provide the opportunity for the development of the market, and at the same time, there are some threats to the development of the county market caused by the competition from the horizontal and vertical aspects. The development of Shandong county-wide film screening market should give play to its advantages, overcome its disadvantages, seize the opportunity and face up to the threat, and explore a sustainable and healthy development road on this basis. 4. To explore the development strategy of Shandong county film screening market. To promote the healthy development of Shandong county film screening market, it is necessary to clarify the economic orientation of county cinema, to expand the film source of county cinema, to adopt flexible pricing mechanism, and to explore the diversified mode of county film projection.
【學(xué)位授予單位】：山東藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：J943

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