本文選題：中美 + 電影企業(yè)�。� 參考：《首都經(jīng)濟貿(mào)易大學(xué)》2017年碩士論文

【摘要】：伴隨我國產(chǎn)業(yè)轉(zhuǎn)型升級的不斷深入,文化產(chǎn)業(yè)以其能耗低,潛力大,輻射廣的優(yōu)點,成為國民經(jīng)濟新的增長點。近些年來,中國電影市場蓬勃發(fā)展,為世界電影產(chǎn)業(yè)規(guī)模增長做出了巨大貢獻。同時我國文化產(chǎn)業(yè)尤其是電影產(chǎn)業(yè)市場化起步晚、經(jīng)驗少,為了更快的加強自身實力,改進自身發(fā)展和管理模式,同時打開國際市場,各大電影公司紛紛通過并購、合作等方式進入國際領(lǐng)域。美國電影企業(yè)市場化發(fā)展早,國際競爭經(jīng)驗豐富,好萊塢電影模式更是全球典范。對比中美電影企業(yè)發(fā)展環(huán)境和國際競爭力情況,對企業(yè)明晰自身優(yōu)勢,加強國際運作成功率,增強國際競爭實力都有重要意義。本文以中國電影企業(yè)國際競爭力為切入,客觀分析了我國電影企業(yè)發(fā)展現(xiàn)狀,從要素條件、需求條件、相關(guān)與支持性產(chǎn)業(yè)、以及企業(yè)戰(zhàn)略、結(jié)構(gòu)和同業(yè)競爭等方面揭示了中美電影企業(yè)發(fā)展環(huán)境差異。在此基礎(chǔ)上,建立包含10個指標(biāo)的電影企業(yè)國際競爭力評價體系,以2015年中美25家上市電影企業(yè)作為研究樣本,通過因子分析法對中美上市電影企業(yè)的國際競爭力進行了定量分析,最后得出競爭力綜合評價。結(jié)果表明,2015年中國電影企業(yè)發(fā)展迅速,與美國樣本公司相比國際競爭與發(fā)展優(yōu)勢明顯,已有競爭優(yōu)勢主要在資本能力和發(fā)展能力上,而美國樣本公司的競爭優(yōu)勢主要在于其良好的運營能力。因此,中國電影企業(yè)發(fā)展國際化經(jīng)營要發(fā)揮好自身優(yōu)勢,抓住國內(nèi)電影產(chǎn)業(yè)大發(fā)展的歷史時機,高效運用資本;加強技術(shù)改進,利用好后發(fā)優(yōu)勢,抓住電影產(chǎn)業(yè)技術(shù)革新的機遇;在國際化過程中,多方延伸產(chǎn)業(yè)鏈,加強向具有較強運營能力的國際先進企業(yè)學(xué)習(xí),進一步增強自身國際競爭力。
[Abstract]:With the deepening of China's industrial transformation and upgrading, cultural industry has become a new growth point of national economy because of its advantages of low energy consumption, great potential and wide radiation. In recent years, China's film market is booming, which has made great contribution to the growth of the world film industry. At the same time, China's cultural industry, especially the film industry, started late in marketization and had little experience. In order to strengthen its own strength, improve its own development and management mode, and at the same time open up the international market, major film companies have adopted mergers and acquisitions. Cooperation and other means into the international field. American film enterprises developed early in the market, experienced in international competition, Hollywood film model is a global model. Comparing the development environment and international competitiveness of Chinese and American film enterprises, it is of great significance for enterprises to make clear their own advantages, strengthen the success rate of international operation and enhance their international competitive strength. Based on the international competitiveness of Chinese film enterprises, this paper analyzes objectively the present situation of the development of Chinese film enterprises, including the essential factors, the demand conditions, the related and supportive industries, and the strategy of the enterprises. The structure and competition of the same industry reveal the differences in the development environment of Chinese and American film enterprises. On this basis, a 10 index evaluation system for the international competitiveness of film companies is established, with 25 listed film companies in the United States and China as the research samples in 2015. This paper makes a quantitative analysis of the international competitiveness of Chinese and American listed film enterprises through factor analysis, and finally obtains a comprehensive evaluation of competitiveness. The results show that Chinese film enterprises developed rapidly in 2015 and have obvious advantages in international competition and development compared with American sample companies. The existing competitive advantages are mainly in capital capacity and development ability. And the American sample company's competitive advantage mainly lies in its good operation ability. Therefore, Chinese film enterprises should make good use of their own advantages in developing their international operations, seize the historical opportunity of the great development of the domestic film industry, use capital efficiently, strengthen technological improvement, and make good use of the advantages of latecomer. In the process of internationalization, we should extend the industrial chain, strengthen the learning from the international advanced enterprises with strong operational ability, and further enhance their international competitiveness.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J943

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