本文選題：結(jié)構(gòu)變遷 + 技術(shù)視角�。� 參考：《電影評(píng)介》2016年15期

【摘要】：正2015年中國(guó)電影發(fā)展取得突破性成果,全國(guó)電影總票房達(dá)440.69億元,同比增長(zhǎng)48.7%,其中國(guó)產(chǎn)電影票房達(dá)271.36億元。~([1])毫無(wú)疑問(wèn),電影業(yè)進(jìn)入了新的高速增長(zhǎng)期,同時(shí)隨著互聯(lián)網(wǎng)經(jīng)濟(jì)的滲入,來(lái)自行業(yè)外的跨界現(xiàn)象比比皆是,電影產(chǎn)品的營(yíng)銷格局面臨怎么樣的變化?我們又將如何看待這一新的變化呢?一、變遷的內(nèi)容現(xiàn)代電影工業(yè)發(fā)展至今,已經(jīng)形成了清晰、細(xì)化的功能分工,營(yíng)銷作為電影產(chǎn)品化歷程中的重
[Abstract]:In 2015, the development of Chinese films made a breakthrough. The total box office of Chinese films reached 44.069 billion yuan, an increase of 48.7% over the same period last year. There is no doubt that the domestic film industry has entered a new period of rapid growth, of which the domestic film box office has reached 27.136 billion yuan. [1] there is no doubt that the film industry has entered a new period of rapid growth. At the same time, with the infiltration of the Internet economy, cross-border phenomena from outside the industry are everywhere. What kind of changes are the marketing pattern of film products facing? How will we view this new change? First, the content of change, the development of modern film industry so far, has formed a clear, detailed functional division of labor, marketing as a film product in the process of heavy
【作者單位】： 中國(guó)傳媒大學(xué);
【分類號(hào)】：J943
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本文編號(hào)：1882635