本文選題：文化創(chuàng)意產(chǎn)業(yè) + 中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)　； 參考：《湖南中醫(yī)藥大學(xué)》2013年博士論文

【摘要】：當(dāng)前,在國(guó)家大力發(fā)展與培育戰(zhàn)略性新興產(chǎn)業(yè)的背景下,文化創(chuàng)意產(chǎn)業(yè)和中醫(yī)藥產(chǎn)業(yè)都成為了我國(guó)國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展中具有良好發(fā)展優(yōu)勢(shì)和廣闊市場(chǎng)前景的戰(zhàn)略性新興產(chǎn)業(yè)。 其中,中醫(yī)藥是我國(guó)各族人民在幾千年生產(chǎn)生活實(shí)踐和與疾病作斗爭(zhēng)中逐步形成并不斷豐富發(fā)展的醫(yī)學(xué)科學(xué)。由于我國(guó)是一個(gè)多民族幅員遼闊的國(guó)家,地區(qū)間差異懸殊,長(zhǎng)此以往就形成了許多獨(dú)具特色的地域中醫(yī)藥。其地域特點(diǎn)主要表現(xiàn)在中醫(yī)藥和地域其他類型文化的融合所形成的地域性中醫(yī)藥文化/藥材產(chǎn)地的顯著地域性、地域中藥質(zhì)量和療效的直接相關(guān)性等方面。 與此同時(shí),面向經(jīng)濟(jì)社會(huì)發(fā)展的重大需求,我國(guó)的文化創(chuàng)意產(chǎn)業(yè)迅速崛起。文化創(chuàng)意產(chǎn)業(yè)是一種在全球化、現(xiàn)代化、信息科技化、人文知識(shí)化的社會(huì)背景下所建構(gòu)起來(lái)的新產(chǎn)業(yè),目前方興未艾。 中醫(yī)哲學(xué)提出了“中醫(yī)哲學(xué)的時(shí)代使命”命題,將有可能開(kāi)創(chuàng)“中國(guó)文化的醫(yī)學(xué)時(shí)代”。由于我國(guó)中醫(yī)藥產(chǎn)業(yè)的發(fā)展具有良好基礎(chǔ),同時(shí),因?yàn)楦灿谖覈?guó)傳統(tǒng)文化,中醫(yī)藥完全能與其他文化產(chǎn)業(yè)融合。借鑒文化創(chuàng)意產(chǎn)業(yè)發(fā)展的經(jīng)驗(yàn),完全有可能開(kāi)辟中醫(yī)藥發(fā)展的新路徑。但是,將中醫(yī)藥切入文化創(chuàng)意產(chǎn)業(yè)目前還沒(méi)有引起足夠的重視�；诖�,本文認(rèn)為：發(fā)展中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè),走以文化為基礎(chǔ)的創(chuàng)新性發(fā)展路徑,完全可以成為扶持和促進(jìn)中醫(yī)藥文化發(fā)展的戰(zhàn)略選擇。 本研究從發(fā)展中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)的前提和背景出發(fā),指出發(fā)展中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)不僅必要而且可能。同時(shí),論文以產(chǎn)業(yè)集群理論、文化創(chuàng)意產(chǎn)業(yè)理論和中醫(yī)基礎(chǔ)理論等為理論基礎(chǔ),對(duì)文化創(chuàng)意產(chǎn)業(yè)進(jìn)行了重新界定,在此基礎(chǔ)上提出了中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)這一概念。接著,論文通過(guò)分析地域中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)發(fā)展現(xiàn)狀并以湖南為例,對(duì)湖南中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)的現(xiàn)狀作SWOT分析；通過(guò)對(duì)中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)發(fā)展存在的問(wèn)題進(jìn)行總結(jié),進(jìn)而研究了中醫(yī)文化創(chuàng)意產(chǎn)業(yè)發(fā)展的動(dòng)力機(jī)制和中醫(yī)文化創(chuàng)意產(chǎn)業(yè)發(fā)展的集群機(jī)理、方法與模式,在此基礎(chǔ)上提出地域中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)發(fā)展及其集群化方法和幾種模式。 最后,文章堅(jiān)持理論和實(shí)踐相結(jié)合,提出適合湖南中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)發(fā)展的對(duì)策與建議：產(chǎn)業(yè)集群化是湖南中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)的發(fā)展方向、關(guān)鍵是培養(yǎng)中醫(yī)藥文化創(chuàng)意人才、突破口則是開(kāi)發(fā)湖南中醫(yī)文化特色創(chuàng)意項(xiàng)目、重點(diǎn)是建設(shè)中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)園區(qū)并通過(guò)設(shè)立創(chuàng)意基金和建立中醫(yī)藥文化創(chuàng)意產(chǎn)業(yè)協(xié)調(diào)領(lǐng)導(dǎo)機(jī)構(gòu)作為保障。
[Abstract]:At present, under the background of the country vigorously developing and cultivating strategic emerging industries, both cultural and creative industries and traditional Chinese medicine industries have become strategic emerging industries with good development advantages and broad market prospects in the national economy and social development of our country. Among them, Chinese medicine is the medical science that the people of all nationalities in our country form and enrich and develop step by step in thousands of years' practice of production and life and struggle with disease. As China is a multinational country with vast territory and great differences between regions, many unique regional Chinese medicine has been formed in the long run. Its regional characteristics are mainly manifested in the regional culture of traditional Chinese medicine and other types of regional culture formed by the significant regional Chinese medicine culture / origin, the quality of regional Chinese medicine and the direct correlation between curative effect and so on. At the same time, facing the great demand of economic and social development, the cultural creative industry of our country rises rapidly. Cultural creative industry is a new industry which is constructed under the background of globalization, modernization, information science and technology and humanism knowledge, which is in the ascendant at present. Chinese medicine philosophy has put forward the proposition of "the mission of the times of Chinese medicine philosophy", which will lead to the "medical age of Chinese culture". As the development of Chinese medicine industry has a good foundation, at the same time, because it is rooted in Chinese traditional culture, Chinese medicine can be completely integrated with other cultural industries. Drawing lessons from the experience of the development of cultural and creative industries, it is possible to open up a new path for the development of traditional Chinese medicine. However, cutting Chinese medicine into the cultural and creative industries has not attracted enough attention. Based on this, this paper holds that developing the creative industry of Chinese medicine culture and taking the innovative development path based on culture can become the strategic choice to support and promote the development of traditional Chinese medicine culture. Based on the premise and background of developing traditional Chinese medicine culture creative industry, this study points out that it is not only necessary but also possible to develop traditional Chinese medicine culture creative industry. At the same time, based on the theory of industrial cluster, the theory of cultural creative industry and the basic theory of traditional Chinese medicine, the paper redefines the cultural and creative industry of traditional Chinese medicine, and puts forward the concept of cultural creative industry of traditional Chinese medicine. Then, by analyzing the current situation of regional Chinese medicine cultural creative industry and taking Hunan as an example, this paper makes SWOT analysis on the current situation of Hunan traditional Chinese medicine cultural creative industry, and summarizes the problems existing in the development of traditional Chinese medicine culture creative industry. Then it studies the dynamic mechanism of the development of traditional Chinese medicine culture and creative industry and the cluster mechanism, method and model of the development of traditional Chinese medicine culture and creative industry. On this basis, it puts forward the regional Chinese medicine culture creative industry development and its cluster method and several kinds of models. Finally, the article insists on the combination of theory and practice, and puts forward the countermeasures and suggestions suitable for the development of Hunan traditional Chinese medicine culture creative industry: industrial cluster is the development direction of Hunan traditional Chinese medicine culture creative industry. The key is to train creative talents of traditional Chinese medicine culture, and the breakthrough is to develop the creative projects with cultural characteristics of Hunan traditional Chinese medicine. The focal point is to build the creative industry park of Chinese medicine culture and establish the creative fund and the coordinating leading organization of the creative industry of traditional Chinese medicine as the guarantee.
【學(xué)位授予單位】：湖南中醫(yī)藥大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2013
【分類號(hào)】：R2-03;G124

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