本文選題：漓江畫(huà)派 + 文化品牌��； 參考：《廣西大學(xué)》2013年碩士論文

【摘要】：漓江畫(huà)派是廣西壯族自治區(qū)黨委、政府重點(diǎn)培育和扶植的具有廣西特色的地域性畫(huà)派,自治區(qū)第九次、第十次黨代會(huì)分別都將漓江畫(huà)派寫(xiě)進(jìn)了黨代會(huì)報(bào)告,并且明確提出“鞏固提升南寧國(guó)際民歌藝術(shù)節(jié)、《印象·劉三姐》、漓江畫(huà)派、廣西出版等一批文化品牌,使廣西民族文化藝術(shù)精品享譽(yù)中外”。打造文化品牌是黨的十八大確定文化發(fā)展戰(zhàn)略的重要內(nèi)容,不僅是實(shí)現(xiàn)漓江畫(huà)派可持續(xù)戰(zhàn)略發(fā)展的需要,更有利于廣西抓住國(guó)家大力發(fā)展文化產(chǎn)業(yè)的戰(zhàn)略機(jī)遇,推動(dòng)文化產(chǎn)業(yè)跨越式發(fā)展、成為國(guó)民經(jīng)濟(jì)支柱性產(chǎn)業(yè),對(duì)于增強(qiáng)廣西民族文化的整體實(shí)力和競(jìng)爭(zhēng)力,建設(shè)具有時(shí)代特征、壯鄉(xiāng)風(fēng)格、和諧兼容的民族文化強(qiáng)區(qū),服務(wù)國(guó)家建設(shè)社會(huì)主義文化強(qiáng)國(guó)戰(zhàn)略,推動(dòng)社會(huì)主義文化大發(fā)展、大繁榮都具有積極意義。 在對(duì)傳統(tǒng)意義上的,自發(fā)的、無(wú)意識(shí)狀態(tài)下形成的文化品牌認(rèn)識(shí)和研究的基礎(chǔ)上,本文以漓江畫(huà)派為對(duì)象,著力于區(qū)域文化品牌塑造研究；通過(guò)梳理和總結(jié)漓江畫(huà)派從無(wú)到有、從地域性畫(huà)派向文化品牌發(fā)展的過(guò)程,探索一種基于新時(shí)代高度的文化自覺(jué)和文化自信狀態(tài)下,以畫(huà)家的文化自覺(jué)和藝術(shù)自律為主導(dǎo)的,由政府助推和扶持的,自下而上和自上而下有機(jī)結(jié)合的,先提出目標(biāo)進(jìn)而打造完善、先樹(shù)立品牌后塑造內(nèi)涵,有意識(shí)的、主動(dòng)性的打造文化品牌新模式。 根據(jù)寫(xiě)漓江畫(huà)派的多、論文化品牌的少的文獻(xiàn)閱讀總結(jié),本文首先對(duì)漓江畫(huà)派的形成和發(fā)展過(guò)程進(jìn)行梳理和總結(jié),進(jìn)而對(duì)塑造漓江畫(huà)派文化品牌的提出和進(jìn)展進(jìn)行分析；從塑造漓江畫(huà)派文化品牌的可行性和戰(zhàn)略角度出發(fā),分析了漓江畫(huà)派作為文化品牌的獨(dú)特個(gè)性以及塑造漓江畫(huà)派文化品牌的機(jī)遇條件,并運(yùn)用SWOT分析法對(duì)塑造漓江畫(huà)派文化品牌進(jìn)行戰(zhàn)略分析；最后,本文還重點(diǎn)對(duì)漓江畫(huà)派文化品牌塑造及發(fā)展進(jìn)行分析,并對(duì)塑造漓江畫(huà)派文化品牌提出政策性建議,探索和總結(jié)打造區(qū)域性文化品牌新模式。
[Abstract]:The Lijiang painting School is a regional painting school with Guangxi characteristics that is mainly cultivated and nurtured by the Guangxi Zhuang Autonomous region Party Committee and the government. The Ninth and 10th Party Congress of the Autonomous region respectively wrote the Lijiang painting school into the report of the Party Congress. And clearly put forward "to consolidate and promote the Nanning International Folk Song Festival," "impression Liu San Jie", Lijiang painting school, Guangxi publishing and other cultural brands, so that Guangxi national culture and art boutique enjoy a reputation at home and abroad. Building a cultural brand is an important part of the cultural development strategy of the 18th National Congress of the Communist Party of China. It is not only the need to realize the sustainable strategic development of the Lijiang painting school, but also helps Guangxi seize the strategic opportunity for the country to vigorously develop its cultural industry. To promote the development of cultural industry by leaps and bounds and to become the pillar industry of the national economy, to strengthen the overall strength and competitiveness of Guangxi's national culture, to build a strong area with characteristics of the times, strong township style, harmonious and compatible national culture, It is of positive significance to serve the country and build a strong socialist culture strategy to promote the development and prosperity of socialist culture. On the basis of understanding and studying the cultural brand formed in the traditional sense, spontaneous and unconscious state, this paper takes Lijiang painting school as the object, focusing on the research of regional culture brand shaping, combing and summing up the Lijiang painting school from scratch to existence. From the regional painting school to the cultural brand development process, to explore a new era based on the high level of cultural consciousness and cultural self-confidence, led by the painter's cultural awareness and artistic self-discipline, and promoted and supported by the government. From the bottom up and top-down organic combination, first put forward the goal and then build perfect, first establish the brand and then shape the connotation, consciously, initiative to create a new model of cultural brand. According to the literature reading summary of Li River painting school and cultural brand, this paper firstly combs and summarizes the formation and development process of Li River painting school, and then analyzes the development and development of Li River painting school culture brand. From the angle of feasibility and strategy of shaping Lijiang painting school culture brand, this paper analyzes the unique personality of Li River painting school as a cultural brand and the opportunity conditions of shaping Li river painting school culture brand. Finally, this paper also focuses on the analysis and development of Lijiang school culture brand, and puts forward some policy suggestions to mold Lijiang school culture brand. Explore and summarize the new model of creating regional cultural brand.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G124;J209.9

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