發(fā)布時間：2018-04-25 14:43

  本文選題：漓江畫派 + 文化品牌�。� 參考：《廣西大學》2013年碩士論文

【摘要】：漓江畫派是廣西壯族自治區(qū)黨委、政府重點培育和扶植的具有廣西特色的地域性畫派,自治區(qū)第九次、第十次黨代會分別都將漓江畫派寫進了黨代會報告,并且明確提出“鞏固提升南寧國際民歌藝術節(jié)、《印象·劉三姐》、漓江畫派、廣西出版等一批文化品牌,使廣西民族文化藝術精品享譽中外”。打造文化品牌是黨的十八大確定文化發(fā)展戰(zhàn)略的重要內(nèi)容,不僅是實現(xiàn)漓江畫派可持續(xù)戰(zhàn)略發(fā)展的需要,更有利于廣西抓住國家大力發(fā)展文化產(chǎn)業(yè)的戰(zhàn)略機遇,推動文化產(chǎn)業(yè)跨越式發(fā)展、成為國民經(jīng)濟支柱性產(chǎn)業(yè),對于增強廣西民族文化的整體實力和競爭力,建設具有時代特征、壯鄉(xiāng)風格、和諧兼容的民族文化強區(qū),服務國家建設社會主義文化強國戰(zhàn)略,推動社會主義文化大發(fā)展、大繁榮都具有積極意義。 在對傳統(tǒng)意義上的,自發(fā)的、無意識狀態(tài)下形成的文化品牌認識和研究的基礎上,本文以漓江畫派為對象,著力于區(qū)域文化品牌塑造研究；通過梳理和總結漓江畫派從無到有、從地域性畫派向文化品牌發(fā)展的過程,探索一種基于新時代高度的文化自覺和文化自信狀態(tài)下,以畫家的文化自覺和藝術自律為主導的,由政府助推和扶持的,自下而上和自上而下有機結合的,先提出目標進而打造完善、先樹立品牌后塑造內(nèi)涵,有意識的、主動性的打造文化品牌新模式。 根據(jù)寫漓江畫派的多、論文化品牌的少的文獻閱讀總結,本文首先對漓江畫派的形成和發(fā)展過程進行梳理和總結,進而對塑造漓江畫派文化品牌的提出和進展進行分析；從塑造漓江畫派文化品牌的可行性和戰(zhàn)略角度出發(fā),分析了漓江畫派作為文化品牌的獨特個性以及塑造漓江畫派文化品牌的機遇條件,并運用SWOT分析法對塑造漓江畫派文化品牌進行戰(zhàn)略分析；最后,本文還重點對漓江畫派文化品牌塑造及發(fā)展進行分析,并對塑造漓江畫派文化品牌提出政策性建議,探索和總結打造區(qū)域性文化品牌新模式。
[Abstract]:The Lijiang painting School is a regional painting school with Guangxi characteristics that is mainly cultivated and nurtured by the Guangxi Zhuang Autonomous region Party Committee and the government. The Ninth and 10th Party Congress of the Autonomous region respectively wrote the Lijiang painting school into the report of the Party Congress. And clearly put forward "to consolidate and promote the Nanning International Folk Song Festival," "impression Liu San Jie", Lijiang painting school, Guangxi publishing and other cultural brands, so that Guangxi national culture and art boutique enjoy a reputation at home and abroad. Building a cultural brand is an important part of the cultural development strategy of the 18th National Congress of the Communist Party of China. It is not only the need to realize the sustainable strategic development of the Lijiang painting school, but also helps Guangxi seize the strategic opportunity for the country to vigorously develop its cultural industry. To promote the development of cultural industry by leaps and bounds and to become the pillar industry of the national economy, to strengthen the overall strength and competitiveness of Guangxi's national culture, to build a strong area with characteristics of the times, strong township style, harmonious and compatible national culture, It is of positive significance to serve the country and build a strong socialist culture strategy to promote the development and prosperity of socialist culture. On the basis of understanding and studying the cultural brand formed in the traditional sense, spontaneous and unconscious state, this paper takes Lijiang painting school as the object, focusing on the research of regional culture brand shaping, combing and summing up the Lijiang painting school from scratch to existence. From the regional painting school to the cultural brand development process, to explore a new era based on the high level of cultural consciousness and cultural self-confidence, led by the painter's cultural awareness and artistic self-discipline, and promoted and supported by the government. From the bottom up and top-down organic combination, first put forward the goal and then build perfect, first establish the brand and then shape the connotation, consciously, initiative to create a new model of cultural brand. According to the literature reading summary of Li River painting school and cultural brand, this paper firstly combs and summarizes the formation and development process of Li River painting school, and then analyzes the development and development of Li River painting school culture brand. From the angle of feasibility and strategy of shaping Lijiang painting school culture brand, this paper analyzes the unique personality of Li River painting school as a cultural brand and the opportunity conditions of shaping Li river painting school culture brand. Finally, this paper also focuses on the analysis and development of Lijiang school culture brand, and puts forward some policy suggestions to mold Lijiang school culture brand. Explore and summarize the new model of creating regional cultural brand.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G124;J209.9

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本文編號：1801770