本文選題：文化創(chuàng)意產(chǎn)業(yè)　切入點：文化創(chuàng)意產(chǎn)業(yè)園區(qū)　出處：《天津商業(yè)大學》2012年碩士論文

【摘要】：近年來，在國家大力發(fā)展文化產(chǎn)業(yè)的背景下，文化創(chuàng)意產(chǎn)業(yè)將逐漸成為我國各大都市的支柱產(chǎn)業(yè)，諸多城市意識到文化創(chuàng)意產(chǎn)業(yè)園區(qū)對城市經(jīng)濟轉(zhuǎn)型和結(jié)構(gòu)調(diào)整的重要意義，紛紛將文化創(chuàng)意產(chǎn)業(yè)園區(qū)作為發(fā)展文化產(chǎn)業(yè)的首選方案。各大城市按照文化創(chuàng)意產(chǎn)業(yè)發(fā)展要求，對文化創(chuàng)意產(chǎn)業(yè)園區(qū)進行規(guī)劃和建設(shè)。文化創(chuàng)意產(chǎn)業(yè)園區(qū)作為文化創(chuàng)意產(chǎn)業(yè)聚集區(qū)，它是指以創(chuàng)意生產(chǎn)為主要活動，產(chǎn)業(yè)的主導明確、園區(qū)基本設(shè)施完備、建有公共服務(wù)平臺、產(chǎn)業(yè)鏈相對完整、具有一定示范作用的文化創(chuàng)意產(chǎn)業(yè)的集聚區(qū)。 由于我國文化創(chuàng)意產(chǎn)業(yè)的發(fā)展處于初步階段，有許多方面條件的限制，在文化創(chuàng)意產(chǎn)業(yè)園區(qū)建設(shè)和發(fā)展中存在著產(chǎn)業(yè)結(jié)構(gòu)同化現(xiàn)象，未能充分發(fā)揮聚群效益，，服務(wù)平臺不完善，專業(yè)化創(chuàng)意人才匱乏和產(chǎn)業(yè)鏈不完整等問題。 本文在搜集大量有關(guān)資料的基礎(chǔ)上，首先對相關(guān)理論進行了概述，對文化創(chuàng)意產(chǎn)業(yè)園區(qū)的內(nèi)涵、特點及相關(guān)內(nèi)容進行了敘述。通過對我國文化創(chuàng)意產(chǎn)業(yè)園區(qū)建設(shè)的整體現(xiàn)狀的敘述，指出了文化創(chuàng)意產(chǎn)業(yè)園區(qū)建設(shè)存在的問題。根據(jù)實際情況對建設(shè)文化創(chuàng)意產(chǎn)業(yè)園區(qū)進行了總體的規(guī)劃，闡述了文化創(chuàng)意產(chǎn)業(yè)園區(qū)建設(shè)的目標和原則，在園區(qū)的選址、定位、基礎(chǔ)設(shè)施建設(shè)等方面制定了以市場為導向的園區(qū)建設(shè)的方案。最后結(jié)合天津凌奧創(chuàng)意園區(qū)的實際案例，明確了園區(qū)的定位和特點，結(jié)合園區(qū)建設(shè)的情況運用SWOT分析方法指出了園區(qū)存在的主要優(yōu)勢、劣勢、機會和威脅，并為促進文化創(chuàng)意產(chǎn)業(yè)園區(qū)建設(shè)和發(fā)展提供了一些針對性的建議。期望本論文的研究能為我國文化創(chuàng)意產(chǎn)業(yè)園區(qū)的建設(shè)帶來實際性的指導作用，為加快文化創(chuàng)意產(chǎn)業(yè)的發(fā)展和我國國民經(jīng)濟增長做出貢獻。
[Abstract]:In recent years, under the background of vigorously developing the cultural industry, the cultural and creative industry will gradually become the pillar industry of the metropolis in our country. Many cities realize the importance of the cultural and creative industry park to the urban economic transformation and structural adjustment.One after another, cultural and creative industrial parks as the first choice for the development of cultural industries.According to the development requirements of cultural and creative industries, major cities plan and build cultural and creative industrial parks.As a gathering area of cultural and creative industries, the Cultural and Creative Industry Park refers to the creative production as the main activity, the leading role of the industry is clear, the basic facilities of the park are complete, the public service platform is built, and the industrial chain is relatively complete.Has the certain demonstration function the cultural creative industry agglomeration area.Due to the fact that the development of cultural and creative industries in our country is at a preliminary stage, there are many limitations in the construction and development of cultural and creative industries, there is a phenomenon of assimilation of industrial structure in the construction and development of cultural and creative industry parks, which fails to give full play to the benefits of cluster, and the service platform is not perfect.Lack of specialized creative talents and incomplete industrial chain and other issues.On the basis of collecting a large number of relevant materials, this paper first summarizes the relevant theories, and describes the connotation, characteristics and related contents of the cultural and creative industrial park.This paper points out the problems existing in the construction of cultural and creative industrial parks through the description of the overall situation of the construction of cultural and creative industrial parks in China.According to the actual situation, the overall planning of the construction of the cultural and creative industry park is carried out, and the objectives and principles of the construction of the cultural and creative industry park are expounded, and the location and orientation of the park are also discussed.Infrastructure construction and other aspects of the establishment of a market-oriented park construction program.Finally, combined with the actual case of Tianjin Lingao creative park, the location and characteristics of the park are clarified, and the main advantages, disadvantages, opportunities and threats of the park are pointed out by SWOT analysis method combined with the construction of the park.It also provides some suggestions for promoting the construction and development of cultural and creative industry park.It is hoped that the research in this paper will bring practical guidance to the construction of cultural and creative industrial parks in China and contribute to the development of cultural and creative industries and the growth of our national economy.
【學位授予單位】：天津商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G124

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