本文選題：國產(chǎn)電影市場　切入點：票房收入　出處：《首都經(jīng)濟貿(mào)易大學》2013年碩士論文

【摘要】：電影產(chǎn)業(yè)發(fā)展作為我國創(chuàng)意產(chǎn)業(yè)建設(shè)和發(fā)展的重要內(nèi)容，在前進方向、發(fā)展趨勢和結(jié)構(gòu)建設(shè)上都對我國的創(chuàng)意產(chǎn)業(yè)具有引領(lǐng)的作用。電影產(chǎn)業(yè)所具有的思想文化遞延性、藝術(shù)性和商品性，造成了電影除了具有商業(yè)價值外，更具有文化思想傳播的作用。自新世紀開始以來，我國相繼出臺了許多電影產(chǎn)業(yè)扶持政策，國內(nèi)的電影市場也隨著國民經(jīng)濟整體水平的發(fā)展而突飛猛進。2012年，進口電影配額由2011年的14部擴大到20部，這一舉措給國產(chǎn)電影的制作和發(fā)行帶來了機遇和挑戰(zhàn)，一方面更加緊密的世界電影市場交流刺激了我國國產(chǎn)電影制作質(zhì)量的提升，而另一方面也為國內(nèi)電影市場的競爭帶來更大的壓力。 本文引用2012年國家廣播電影電視總局全國電影票房統(tǒng)計數(shù)據(jù)，經(jīng)過因子分析和協(xié)方差分析的統(tǒng)計分析方法，建立了國產(chǎn)電影票房收入影響因素模型和國產(chǎn)電影市場觀影人次影響因素模型，從7個定性變量和5個定量變量中，找出了影響電影票房收入和觀影人次的重要因素，并對這些因素的進一步研究方法提出了意見和建議。 最終本文得到了如下結(jié)論：2012年中國電影發(fā)展步入改革重要期，電影產(chǎn)業(yè)化改革步伐不斷加深，改革措施多方向重創(chuàng)新。2012年國產(chǎn)電影市場較為突出的三個特點為：寒期檔電影票房整體優(yōu)于暑期檔、小成本電影大行其道及“國產(chǎn)影片保護月”再度成為話題。2012年，進口電影也表現(xiàn)出了兩個特點：系列奇幻影片成為進口影片主打、暑假后期進口影片集中上映。電影內(nèi)容上合理性的多元化會對電影票房產(chǎn)生正面的影響。網(wǎng)絡評分和著名演員的加盟對影片票房具有正向的影響。網(wǎng)絡評分代表著觀眾的口碑，評分越高的電影質(zhì)量較高且更迎合電影市場的需要。著名演員的參演也能為影片造勢，吸引更多群體性觀眾的觀影。
[Abstract]:The development of the film industry, as an important part of the construction and development of the creative industry in China, plays a leading role in the direction, development trend and structure construction of the creative industry of our country. The artistic and commercial nature of the film has caused the film to have the function of spreading cultural thought in addition to commercial value. Since the beginning of the new century, China has introduced many supporting policies for the film industry one after another. The domestic film market has also developed by leaps and bounds with the development of the national economy as a whole. In 2012, the quota for imported films was expanded from 14 in 2011 to 20, which has brought opportunities and challenges to the production and distribution of domestic films. On the one hand, the closer communication of the world film market stimulates the improvement of the production quality of domestic films in China, on the other hand, it also brings more pressure to the competition of the domestic film market. This paper refers to the statistics of the national film box office of the State Administration of Radio, Film and Television in 2012, and the statistical analysis method of factor analysis and covariance analysis. The influencing factors model of domestic film box office income and the influencing factor model of domestic film market viewing number of films are established. From 7 qualitative variables and 5 quantitative variables, the author finds out the important factors that affect the film box office income and the number of people watching movies. Suggestions and suggestions for further study of these factors are put forward. Finally, this paper draws the following conclusions: in 2012, the development of Chinese films entered an important period of reform, and the pace of the reform of film industrialization continued to deepen. Reform measures focus on innovation in many directions. The three outstanding features of the domestic film market in 2012 are: the overall box office performance of films in the cold season is better than that in the summer, the popularity of small cost films and the "domestic film protection month" have once again become a topic of discussion. Imported films also show two characteristics: the series of fantasy films become the main players of imported films. At the end of the summer vacation, imported films will be released in a concentrated way. The rational diversification of film content will have a positive impact on the box office. Internet ratings and the participation of famous actors have a positive impact on the film's box office. The online score represents the audience's reputation. The higher the score, the higher the quality of the film and the better the demand of the film market. The participation of famous actors can also make the film more popular and attract more audience.
【學位授予單位】：首都經(jīng)濟貿(mào)易大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F224;J943

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本文編號：1677546