本文選題：中國電影　切入點：產(chǎn)業(yè)貿(mào)易結(jié)構(gòu)　出處：《當代電影》2017年12期

【摘要】：本文在闡述了我國電影產(chǎn)業(yè)的進出口現(xiàn)狀基礎(chǔ)上,用國際貿(mào)易理論模型對國產(chǎn)電影貿(mào)易結(jié)構(gòu)進行了理論分析,揭示了目前中國電影產(chǎn)業(yè)長期存在貿(mào)易逆差的原因。并基于此分析,結(jié)合國際營銷戰(zhàn)略,從宏觀和微觀、長期和短期兩個角度對中國電影國際化戰(zhàn)略的路徑提出了思考和建議。
[Abstract]:On the basis of expounding the current situation of the import and export of China's film industry, this paper makes a theoretical analysis of the domestic film trade structure by using the international trade theory model. This paper reveals the reasons for the long-term trade deficit in China's film industry, and based on this analysis, combining with international marketing strategy, puts forward some thoughts and suggestions on the path of Chinese film internationalization strategy from macro, micro, long-term and short-term perspectives.
【作者單位】： 中國傳媒大學廣告學院;
【分類號】：J943
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本文編號：1669453