本文選題：貴州　切入點：文化創(chuàng)意產(chǎn)業(yè)　出處：《貴州財經(jīng)大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著知識經(jīng)濟的發(fā)展,消費社會帶來的個性化需求與科技創(chuàng)新提供的原動力激發(fā)起全球創(chuàng)意產(chǎn)業(yè)浪潮。文化創(chuàng)意產(chǎn)業(yè)是社會經(jīng)濟發(fā)展到一定階段的必然選擇,是一種新的產(chǎn)業(yè)發(fā)展方向。它具有高附加值、高收益性、強融合性等特征,對于經(jīng)濟增長方式的轉(zhuǎn)變和產(chǎn)業(yè)結(jié)構的優(yōu)化升級都有著重要的作用。繼1998年英國政府首次提出“創(chuàng)意產(chǎn)業(yè)”概念之后,許多國家和地區(qū)文化創(chuàng)意產(chǎn)業(yè)都得到了快速發(fā)展,形成了各自的發(fā)展特色,而且逐漸成為國家和地區(qū)的支柱性產(chǎn)業(yè)。 貴州省雖然經(jīng)濟發(fā)展水平無法與發(fā)達城市相提并論,但是近幾年也得到了快速發(fā)展,文化產(chǎn)業(yè)增加值也是逐年上升,已經(jīng)成為新的增長點。省政府不僅出臺了大力發(fā)展貴州省民族文化創(chuàng)意產(chǎn)業(yè)的建議,還出臺了振興文化產(chǎn)業(yè)的意見,提出大力發(fā)展文化產(chǎn)業(yè)和民族特色產(chǎn)業(yè),國發(fā)2號文件更是將貴州文化創(chuàng)意產(chǎn)業(yè)的發(fā)展提升到了戰(zhàn)略高度。貴州的文化創(chuàng)意產(chǎn)業(yè)才剛剛起步,如何在起步階段就給予科學的指導和系統(tǒng)的規(guī)劃,使這一產(chǎn)業(yè)得以持久的發(fā)展?如何構建適合貴州區(qū)域特點的文化創(chuàng)意產(chǎn)業(yè)發(fā)展模式?這些問題的解決對于貴州文化創(chuàng)意產(chǎn)業(yè)的快速發(fā)展具有廣泛的現(xiàn)實意義和重要的理論價值。 本文以貴州的文化創(chuàng)意產(chǎn)業(yè)為研究對象,在比較優(yōu)勢理論、競爭優(yōu)勢理論和增長極理論的基礎之上,對貴州文化創(chuàng)意產(chǎn)業(yè)的發(fā)展模式進行了初步探索。首先,對文化創(chuàng)意產(chǎn)業(yè)和文化創(chuàng)意產(chǎn)業(yè)發(fā)展模式的理論進行了全面梳理,為接下來的研究做好了理論鋪墊；其次,對國內(nèi)外典型國家和城市所采用的文化創(chuàng)意產(chǎn)業(yè)發(fā)展模式做了對比分析,并且有針對性地予以借鑒。再次,對貴州的具體情況進行分析,不僅從整體上對文化創(chuàng)意產(chǎn)業(yè)進行了分析,還選取了幾個典型行業(yè)著重分析,并且利用SWOT分析法對其發(fā)展進行了系統(tǒng)分析,找出貴州文化創(chuàng)意產(chǎn)業(yè)發(fā)展中存在的優(yōu)勢、劣勢、機會和威脅,探索出了一條適合貴州文化創(chuàng)意產(chǎn)業(yè)發(fā)展的模式——“政府引導為基礎,市場需求為導向,文化資源為依托,通過文化品牌為拉動,以產(chǎn)業(yè)集聚區(qū)的形式發(fā)展”；最后,本文根據(jù)具體的發(fā)展模式,提出了相應的實施建議,并構建了評價指標體系,為日后準確評價貴州文化創(chuàng)意產(chǎn)業(yè)發(fā)展模式提供標準和依據(jù)。
[Abstract]:With the development of knowledge economy, the individualized demand brought by consumer society and the motive force provided by scientific and technological innovation stimulate the wave of global creative industry. Cultural creative industry is the inevitable choice of social economy development to a certain stage. It is a new direction of industrial development. It has the characteristics of high added value, high profitability, strong integration and so on. It plays an important role in the transformation of economic growth mode and the optimization and upgrading of industrial structure. After the British government first put forward the concept of "creative industry" in 1998, cultural and creative industries in many countries and regions have developed rapidly. Formed their own characteristics of development, and gradually become a pillar of national and regional industries. Although the level of economic development in Guizhou Province cannot be compared with that of developed cities, it has also developed rapidly in recent years, and the added value of cultural industries has also increased year by year. It has become a new growth point. The provincial government has not only put forward suggestions for vigorously developing the cultural and creative industries of Guizhou Province, but also put forward suggestions for revitalizing the cultural industries, and put forward the proposal to vigorously develop cultural industries and industries with national characteristics. Guofa document No. 2 has even raised the development of Guizhou's cultural and creative industries to a strategic height. Guizhou's cultural and creative industries have just started. How to give scientific guidance and systematic planning in the initial stage? To make the industry sustainable? How to construct the cultural and creative industry development model suitable for the regional characteristics of Guizhou? The solution of these problems has extensive practical significance and important theoretical value for the rapid development of Guizhou's cultural and creative industries. Based on the comparative advantage theory, the competitive advantage theory and the growth pole theory, this paper makes a preliminary exploration on the development model of the cultural creative industry in Guizhou, which is based on the comparative advantage theory, the competitive advantage theory and the growth pole theory. The theory of cultural creative industry and the development model of cultural and creative industry are comprehensively combed out, which lays the groundwork for the following research. Secondly, This paper makes a comparative analysis of the development models of cultural and creative industries adopted by typical countries and cities at home and abroad, and draws lessons from them. Thirdly, it analyzes the specific situation of Guizhou. Not only from the overall analysis of the cultural and creative industries, but also selected several typical industries to focus on analysis, and the use of SWOT analysis of its development of a systematic analysis, to find out the advantages and disadvantages of the development of Guizhou's cultural and creative industries, The opportunity and the threat have explored a model suitable for the development of Guizhou's cultural and creative industries-"the development of industrial agglomeration zones based on government guidance, guided by market demand, relying on cultural resources and driven by cultural brands". According to the specific development model, this paper puts forward the corresponding implementation suggestions, and constructs the evaluation index system, which provides the standard and basis for the accurate evaluation of Guizhou cultural and creative industry development model in the future.
【學位授予單位】：貴州財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G124

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