本文選題：《尋龍訣》　切入點：電影IP　出處：《電影文學(xué)》2017年02期 　論文類型：期刊論文

【摘要】：大眾傳媒尤其是電子媒介的具象性符碼所帶來的影像表現(xiàn)力由于能為商品附加更多的象征意義,使得媒介必然與消費主義不謀而合。近年,IP產(chǎn)業(yè)的熱火從電視游戲等其他行業(yè)逐漸燒向了大銀幕市場。特別是2015年底的《尋龍訣》借助著《鬼吹燈》的高人氣最終票房累計突破15.4億,本文依托媒介文化的生產(chǎn)與消費,探討電影中的明星效應(yīng)、視覺設(shè)計、人物設(shè)定分析這部大體量的商業(yè)片的成功之處,同時對同類型電影的劇本改編進行反思和總結(jié)。
[Abstract]:The image expression brought by the mass media, especially the electronic media, can add more symbolic meaning to the goods. The media must coincide with consumerism. In recent years, the hot fire of IP industry has gradually gone to the big screen market from other industries, such as video games. Especially, in end of 2015, the "Dragon seeking" with the help of the "ghost blowing lights" is the most popular. The final box office total exceeded 1.54 billion, Based on the production and consumption of media culture, this paper probes into the star effect, visual design and character setting in the film and analyzes the success of this large volume commercial film. At the same time, it rethinks and summarizes the adaptation of the script of the same type of film.
【作者單位】： 西北師范大學(xué)傳媒學(xué)院;
【分類號】：J943
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本文編號：1602060