發(fā)布時(shí)間：2018-03-11 11:12

  本文選題：文化企業(yè)　切入點(diǎn)：合作行為　出處：《湖南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：文化產(chǎn)業(yè)作為當(dāng)今世界的“朝陽產(chǎn)業(yè)”，已經(jīng)成為各國經(jīng)濟(jì)發(fā)展極具潛力的新興增長點(diǎn)。文化企業(yè)是文化產(chǎn)業(yè)的活力細(xì)胞，文化產(chǎn)業(yè)的發(fā)展壯大離不開文化企業(yè)的做大做強(qiáng)，而合作是文化企業(yè)快速發(fā)展的有效途徑。我國文化企業(yè)要突破現(xiàn)有發(fā)展瓶頸，增強(qiáng)文化企業(yè)對資源的整合利用能力，克服單個(gè)文化企業(yè)資金、技術(shù)等問題，打造文化企業(yè)品牌，提高文化企業(yè)的競爭力，合作策略成為其不二選擇。 本文在借鑒以往有關(guān)文化企業(yè)合作研究的基礎(chǔ)上，首先界定了文化企業(yè)的概念及文化企業(yè)合作的內(nèi)涵和特征，并結(jié)合文化企業(yè)實(shí)際狀況探討了文化企業(yè)合作的動因。其次利用博弈模型詳細(xì)分析我國文化企業(yè)合作的機(jī)制和激勵(lì)條件，從分析結(jié)果來看，，我國文化企業(yè)合作需要穩(wěn)定的經(jīng)濟(jì)文化條件，完善的法律保障，有效的信息交流平臺和合理的利益分配機(jī)制等來激勵(lì)。本文研究認(rèn)為文化企業(yè)合作形式可分為非股權(quán)市場交易型合作和股權(quán)合作兩大類，基于激勵(lì)條件和合作形式分類，本文對我國文化企業(yè)間成功和失敗合作案例進(jìn)行分析，發(fā)現(xiàn)企業(yè)合作成功與否與政府政策、資源信息、利益分配等有很大關(guān)系。最后本文利用stata軟件對影響文化企業(yè)合作行為績效的因素進(jìn)行計(jì)量分析，通過實(shí)證研究，本文得到以下結(jié)論：我國文化企業(yè)合作行為績效受到政府政策支持、合作企業(yè)平均規(guī)模、后備人力資源、網(wǎng)絡(luò)信息技術(shù)的顯著正向影響，創(chuàng)新能力則對合作績效產(chǎn)生不顯著的正向作用，而文化企業(yè)合作園區(qū)卻對文化企業(yè)合作績效產(chǎn)生顯著的負(fù)向影響。 根據(jù)研究分析結(jié)果，本文從政府、社會和企業(yè)三大層面提出了促進(jìn)我國文化企業(yè)有效合作的對策建議，以期達(dá)到理論指導(dǎo)實(shí)踐的研究目的。
[Abstract]:As the "sunrise industry" in the world today, cultural industry has become a new growth point with great potential for the economic development of various countries. Cultural enterprises are the dynamic cells of cultural industries, and the development and expansion of cultural industries can not be separated from the enlargement and strengthening of cultural enterprises. Cooperation is an effective way for the rapid development of cultural enterprises. Chinese cultural enterprises should break through the existing bottlenecks of development, strengthen their ability to integrate and utilize resources, overcome the problems of funds and technology of individual cultural enterprises, and build brand names of cultural enterprises. To improve the competitiveness of cultural enterprises, cooperation strategy has become its choice. This paper first defines the concept of cultural enterprise and the connotation and characteristics of cultural enterprise cooperation on the basis of the previous research on cultural enterprise cooperation. Secondly, using the game model to analyze the mechanism and incentive conditions of cultural enterprise cooperation in China in detail, from the point of view of the results of the analysis, the paper discusses the motivation of cultural enterprise cooperation in the light of the actual situation of the cultural enterprise. The cooperation of Chinese cultural enterprises needs stable economic and cultural conditions, perfect legal protection, Effective information exchange platform and reasonable benefit distribution mechanism are used to stimulate. This paper considers that the cooperation forms of cultural enterprises can be divided into two categories: transactional cooperation and equity cooperation in non-equity market, based on incentive conditions and cooperative forms. This paper analyzes the cases of successful and unsuccessful cooperation among cultural enterprises in China, and finds out whether the cooperation is successful or not and the information of government policies and resources. Finally, we use stata software to analyze the factors that affect the performance of cultural enterprises' cooperative behavior. This paper draws the following conclusions: the performance of cooperative behavior of cultural enterprises in China is supported by government policies, the average size of cooperative enterprises, the reserve human resources, and the significant positive impact of network information technology. The innovation ability has no significant positive effect on the cooperative performance, while the cultural enterprise cooperative park has a significant negative impact on the cultural enterprise cooperative performance. According to the research and analysis results, this paper puts forward the countermeasures and suggestions to promote the effective cooperation of Chinese cultural enterprises from the three levels of government, society and enterprise, in order to achieve the research purpose of theoretical guidance and practice.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G124

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本文編號：1597909