本文選題：動漫　切入點：產(chǎn)業(yè)鏈　出處：《商業(yè)經(jīng)濟研究》2017年08期 　論文類型：期刊論文

【摘要】：本文將產(chǎn)業(yè)鏈與盈利模式兩個理論分析工具有效結(jié)合,從兩個維度對我國動漫產(chǎn)業(yè)盈利模式進行解析。時間維度上通過詳細(xì)論述"五聯(lián)動"產(chǎn)業(yè)鏈構(gòu)成要素,比較分析在其影響下我國動漫產(chǎn)業(yè)盈利模式較之前取得的進步�？臻g維度上選取美國動漫和日本動漫兩個標(biāo)桿產(chǎn)業(yè),將我國改進后的動漫盈利模式與之對比,從利潤點、利潤源等五個方面歸納出我國動漫產(chǎn)業(yè)盈利模式中有待提高的癥結(jié)所在。最后,根據(jù)癥結(jié)提出五條盈利模式提升路徑,以期為我國動漫產(chǎn)業(yè)下一步發(fā)展指明方向。
[Abstract]:In this paper, two theoretical analysis tools of industry chain and profit model are effectively combined to analyze the profit model of China's animation industry from two dimensions. In the time dimension, the paper discusses the elements of "five linkage" industry chain in detail. This paper compares and analyzes the progress of the profit model of animation industry in our country under its influence. In the space dimension, we choose the American animation and Japanese animation industry as benchmark industries, and compare the improved profit model of our country with it from the profit point. The profit source and other five aspects of the profit model of China's animation industry to improve the crux of the problem. Finally, according to the crux of the five ways to improve the profit model, in order to point out the direction for the next development of China's animation industry.
【作者單位】： 中國礦業(yè)大學(xué)(北京)管理學(xué)院;
【基金】：國家級“十三五”重大專項“高參數(shù)承壓類特種設(shè)備風(fēng)險防控與治理關(guān)鍵技術(shù)研究”(項目編號:2016YFC0801900,立項單位:中國特種設(shè)備檢測研究院)
【分類號】：F274;G124

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