本文關(guān)鍵詞： 文創(chuàng)產(chǎn)品 感官傳播 感質(zhì)　出處：《福建論壇(人文社會(huì)科學(xué)版)》2017年10期 　論文類型：期刊論文

【摘要】：全媒體語(yǔ)境下,文化創(chuàng)意產(chǎn)業(yè)誕生多種新穎的業(yè)態(tài),呈現(xiàn)出更多感官傳播的特征,體現(xiàn)出感性、感質(zhì)和感官品牌的內(nèi)涵。感官傳播在文創(chuàng)行業(yè)具有重要價(jià)值,能夠觸發(fā)消費(fèi)者的感性與認(rèn)同,引發(fā)顧客的喜悅與感動(dòng),提升商品附加價(jià)值�？梢晕寰S感官傳播為基礎(chǔ),重新構(gòu)建全媒體語(yǔ)境下文化創(chuàng)意產(chǎn)業(yè)的感官傳播新模式:搭建全媒介的品牌接觸點(diǎn);通過(guò)品牌接觸點(diǎn)形成多模態(tài)刺激;多模態(tài)刺激背后的隱喻/迷思造就的文化風(fēng)格;構(gòu)思故事情節(jié)使文化風(fēng)格實(shí)現(xiàn)回憶與共鳴。通過(guò)五維感官的多模態(tài)設(shè)計(jì)來(lái)提升文創(chuàng)產(chǎn)品的感質(zhì)程度,通過(guò)文化隱喻來(lái)深化文創(chuàng)產(chǎn)品的內(nèi)涵,通過(guò)多敘事的故事設(shè)計(jì)加強(qiáng)文創(chuàng)產(chǎn)品的情感對(duì)話,從而創(chuàng)造出更好的文創(chuàng)產(chǎn)品為"中國(guó)故事"代言。
[Abstract]:In the context of the whole media , the culture creative industry has a variety of novel forms , showing the characteristics of more sensory transmission , which embodies the connotation of the sensibility , the sense and the sensory brand . The sensory transmission has important value in the literature creation industry . It can trigger the consumer ' s sensibility and identity , promote the customer ' s pleasure and touch , and enhance the added value of the commodity . Through the multi - modal design of the five - dimensional senses , the emotion dialogue of the original product is enhanced through the multi - modal design of the multi - narrative . The emotion dialogue of the original product is enhanced through the multi - narrative story design , thus creating a better original product as the " Chinese story " .

【作者單位】： 南昌大學(xué)公共管理學(xué)院;
【基金】：江西省藝術(shù)科學(xué)規(guī)劃項(xiàng)目“全媒體語(yǔ)境下文創(chuàng)產(chǎn)品的感官傳播研究”(YG2015012)的階段性成果 國(guó)家社科基金青年項(xiàng)目“中國(guó)政治視覺(jué)修辭的表征與提升策略研究”(17CXW024)的階段性成果
【分類號(hào)】：G124;G206

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 金元浦;重視發(fā)展文化創(chuàng)意產(chǎn)業(yè)[J];w攣胖蕓，

本文編號(hào)：1537853