本文關鍵詞： 文化創(chuàng)意產業(yè) 文化創(chuàng)意產業(yè)聚集區(qū) 發(fā)展戰(zhàn)略　出處：《北京建筑大學》2014年碩士論文　論文類型：學位論文

【摘要】：全球化趨勢不斷加強、國際間競爭日益激烈,文化創(chuàng)意產業(yè)已成為衡量一個國家綜合競爭力的重要標志之一。近年來,文化創(chuàng)意產業(yè)成為英國、美國、日本、韓國和澳大利亞等國家和地區(qū)的戰(zhàn)略產業(yè)和支柱產業(yè),我國的文化創(chuàng)意產業(yè)已在北京、上海、杭州等城市產生了集聚效應。目前文化創(chuàng)意產業(yè)聚集區(qū)已經成為城市發(fā)展的一個重要增長極。國家新媒體產業(yè)基地作為北京市大興區(qū)唯一的新媒體產業(yè)聚集區(qū)和中關村科技園專業(yè)園區(qū)之一,不僅是北京市文化創(chuàng)意產業(yè)發(fā)展的物理空間載體,同時承擔著實施規(guī)劃建設、土地開發(fā)、招商引資和產業(yè)促進的職能。當前,面對文化創(chuàng)意產業(yè)園區(qū)的激烈競爭和城南計劃、臨空經濟圈的發(fā)展機遇,國家新媒體產業(yè)基地必須認真分析形勢,制定一套科學合理的發(fā)展戰(zhàn)略和策略,才能在保持基地快速發(fā)展的同時,實現發(fā)展目標。 論文在深入研究國家新媒體產業(yè)基地發(fā)展現狀的基礎上,對其內外部環(huán)境進行了分析,運用SWOT戰(zhàn)略分析法深入分析基地的機會、威脅、優(yōu)勢和劣勢,提出了國家新媒體產業(yè)基地的發(fā)展戰(zhàn)略、產業(yè)定位和核心競爭力。并分別從組織、營銷、運營、技術和人才等方面,進一步確定了戰(zhàn)略保障措施,為基地的未來發(fā)展提出了針對性的可操作性的戰(zhàn)略性建議。
[Abstract]:In recent years, cultural and creative industries have become the United Kingdom, the United States, Japan, cultural and creative industries have become the United Kingdom, the United States, Japan, cultural and creative industries have become one of the important indicators of a country's comprehensive competitiveness. The strategic industries and pillar industries of countries and regions such as South Korea and Australia, and the cultural and creative industries of our country are already in Beijing, Shanghai, Hangzhou and other cities have produced agglomeration effects. At present, cultural and creative industries have become an important growth pole of urban development. The National New Media Industry Base is the only new media industry gathering area in Daxing District of Beijing. Zhongguancun Science and Technology Park, It is not only the physical space carrier for the development of Beijing's cultural and creative industries, but also undertakes the functions of implementing planning and construction, land development, investment promotion and industry promotion. In order to maintain the rapid development of the national new media industry base, it is necessary to carefully analyze the situation and formulate a set of scientific and reasonable development strategies and strategies in order to achieve the development goal while maintaining the rapid development of the base. On the basis of deeply studying the current situation of the development of the national new media industrial base, the paper analyzes the internal and external environment, and analyzes the opportunities, threats, advantages and disadvantages of the base by using the SWOT strategic analysis method. This paper puts forward the development strategy, industry orientation and core competitiveness of the national new media industrial base, and further determines the strategic safeguard measures from the aspects of organization, marketing, operation, technology and talents, etc. For the future development of the base put forward targeted maneuverability strategic recommendations.
【學位授予單位】：北京建筑大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206;G124

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本文編號：1522987