本文關(guān)鍵詞： 文化產(chǎn)業(yè) 發(fā)展模式 文化體制改革 東莞市　出處：《福建農(nóng)林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：發(fā)展文化產(chǎn)業(yè)，是實(shí)現(xiàn)經(jīng)濟(jì)建設(shè)、政治建設(shè)、文化建設(shè)、社會(huì)建設(shè)、生態(tài)文明建設(shè)“五位一體”協(xié)調(diào)發(fā)展的重要內(nèi)容之一。近年來，從中央到地方，都對(duì)文化產(chǎn)業(yè)的發(fā)展給予了高度重視。但由于經(jīng)濟(jì)社會(huì)發(fā)展上的差異，各地在文化產(chǎn)業(yè)發(fā)展模式的選擇上不盡相同。本文對(duì)以制造業(yè)為主的東莞市進(jìn)行典型案例分析，從分析東莞市產(chǎn)業(yè)文化發(fā)展模式現(xiàn)狀及存在的主要問題出發(fā)，指出在進(jìn)一步深化文化體制改革的大背景下東莞市如何選擇適合自身特點(diǎn)的文化產(chǎn)業(yè)發(fā)展模式，以及如何通過政策創(chuàng)新來推進(jìn)文化產(chǎn)業(yè)發(fā)展。 本文首先對(duì)東莞市文化產(chǎn)業(yè)發(fā)展模式及其存在的主要問題進(jìn)行了分析，指出東莞市文化產(chǎn)業(yè)發(fā)展模式存在以下四個(gè)顯著特征：與城市功能定位相適應(yīng)發(fā)展文化產(chǎn)業(yè)；緊貼群眾需求提升公共文化服務(wù)水平，發(fā)展配套文化產(chǎn)業(yè)；借助漫博會(huì)實(shí)施文化引進(jìn)戰(zhàn)略和文化“走出去”戰(zhàn)略；差異化定位建設(shè)創(chuàng)意產(chǎn)業(yè)園區(qū)，發(fā)展新興文化產(chǎn)業(yè)。東莞市現(xiàn)有文化產(chǎn)業(yè)發(fā)展模式存在的主要問題是：未體現(xiàn)文化名城戰(zhàn)略目標(biāo)、未充分依托東莞制造業(yè)優(yōu)勢(shì)、未充分利用文化資源優(yōu)勢(shì)、未與科技和金融等高附加值要素有機(jī)結(jié)合。本文認(rèn)為，導(dǎo)致上述問題可能由于東莞文化產(chǎn)業(yè)總體實(shí)力不強(qiáng)、文化產(chǎn)業(yè)發(fā)展定位不明確和布局不合理、民眾文化消費(fèi)能力不足、文化資源保護(hù)力度不強(qiáng)、文化人才匱乏、文化產(chǎn)業(yè)投資增速緩慢等諸多因素造成。 在對(duì)梳理美國、法國、韓國等發(fā)達(dá)國家和北京市、深圳市等國內(nèi)發(fā)達(dá)城市的文化產(chǎn)業(yè)發(fā)展模式及成功經(jīng)驗(yàn)的基礎(chǔ)上，本文探索適應(yīng)東莞市自身特色的文化產(chǎn)業(yè)發(fā)展模式。本文指出，東莞市可以圍繞全國公共文化服務(wù)名城、國家歷史文化名城、全國現(xiàn)代文化產(chǎn)業(yè)名城和嶺南文化精品名城這四個(gè)文化名城目標(biāo)改進(jìn)其文化產(chǎn)業(yè)發(fā)展模式。具體思路為：一方面，東莞市要在政府的指導(dǎo)下，進(jìn)一步完善政府引導(dǎo)性文化產(chǎn)業(yè)發(fā)展模式，系統(tǒng)性地發(fā)展公共文化服務(wù)，促進(jìn)東莞市公共文化服務(wù)創(chuàng)新，，以實(shí)現(xiàn)東莞市全國公共文化服務(wù)名城目標(biāo)。另一方面，東莞市更需要引入資源依托型文化產(chǎn)業(yè)發(fā)展模式，重視歷史文化資源的沉淀作用，合理規(guī)劃、充分調(diào)動(dòng)歷史文化資源促進(jìn)東莞市傳統(tǒng)文化產(chǎn)業(yè)發(fā)展，以實(shí)現(xiàn)東莞市國家歷史文化名城和嶺南文化精品名城的文化發(fā)展目標(biāo)；同時(shí)，突出強(qiáng)調(diào)市場(chǎng)在構(gòu)建現(xiàn)代文化產(chǎn)業(yè)體系過程中的決定性作用，引入市場(chǎng)主導(dǎo)型文化產(chǎn)業(yè)發(fā)展模式，結(jié)合東莞市差異化定位的創(chuàng)意產(chǎn)業(yè)園、以漫博會(huì)以及當(dāng)?shù)貎?yōu)勢(shì)產(chǎn)業(yè)集群，促進(jìn)東莞市新興文化產(chǎn)業(yè)的集約化發(fā)展和規(guī)�；l(fā)展，以實(shí)現(xiàn)東莞市全國現(xiàn)代文化產(chǎn)業(yè)名城目標(biāo)。最終，東莞市實(shí)現(xiàn)政府引導(dǎo)和資源依托與市場(chǎng)主導(dǎo)相結(jié)合的文化產(chǎn)業(yè)發(fā)展創(chuàng)新模式，為實(shí)現(xiàn)東莞市四個(gè)文化名城目標(biāo)打下良好的基礎(chǔ)。
[Abstract]:The development of cultural industries is one of the important contents for the coordinated development of economic, political, cultural, social and ecological civilization. In recent years, from the central to the local level, Both give great attention to the development of cultural industry. However, due to the difference in economic and social development, the choice of development mode of cultural industry is not the same. This paper makes a typical case study of Dongguan City, which is dominated by manufacturing industry. Based on the analysis of the present situation and the main problems of the industrial culture development model in Dongguan City, this paper points out how to choose the cultural industry development model suitable for its own characteristics under the background of further deepening the cultural system reform in Dongguan City. And how to promote the development of cultural industry through policy innovation. Firstly, this paper analyzes the development mode of cultural industry in Dongguan City and its main problems, and points out that there are four remarkable characteristics in the development mode of cultural industry in Dongguan City: developing cultural industry in accordance with the orientation of city function; Close to the needs of the masses to enhance the level of public cultural services, develop supporting cultural industries; implement the strategy of cultural introduction and culture "going out" with the aid of the Expo; differentiate and build creative industrial parks, The main problems of the current cultural industry development model in Dongguan are: not reflecting the strategic goal of the famous cultural city, not fully relying on the advantages of the manufacturing industry in Dongguan, and not making full use of the advantages of cultural resources. This paper argues that the above problems may be caused by the fact that the overall strength of the cultural industry in Dongguan is not strong, the development orientation of the cultural industry is not clear and the layout is unreasonable, and the people's cultural consumption capacity is insufficient. Cultural resources protection is not strong, cultural talent is scarce, cultural industry investment growth rate is slow and many other factors. On the basis of combing the cultural industry development models and successful experiences of developed countries such as the United States, France, South Korea, Beijing, Shenzhen and other developed cities in China, This paper explores the development mode of cultural industry adapted to Dongguan's own characteristics. This paper points out that Dongguan can serve famous cities of national public culture and national historical and cultural cities. The four famous cultural cities of modern cultural industry and Lingnan are the four cultural cities which aim to improve their cultural industry development mode. The specific ideas are: on the one hand, Dongguan City should be guided by the government, To further improve the government's guiding cultural industry development model, systematically develop public cultural services, promote the innovation of public cultural services in Dongguan, in order to achieve the goal of the famous city of Dongguan national public cultural services, on the other hand, Dongguan needs to introduce the resource-based cultural industry development model, attach importance to the precipitation of historical and cultural resources, reasonable planning, and fully mobilize historical and cultural resources to promote the development of traditional cultural industries in Dongguan. In order to realize the cultural development goals of the famous historical and cultural cities of Dongguan and Lingnan, and at the same time, to emphasize the decisive role of the market in the process of constructing the modern cultural industry system, and to introduce the market-oriented cultural industry development model. Combining with the creative industry park of Dongguan City, promoting the intensive development and large-scale development of the emerging cultural industry in Dongguan, In order to realize the goal of the famous city of modern cultural industry in Dongguan City. Finally, Dongguan City should realize the innovative mode of cultural industry development combining government guidance, resource support and market leading. It will lay a good foundation for realizing the goal of four famous cultural cities in Dongguan.
【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G124

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