本文關(guān)鍵詞： 文化創(chuàng)意產(chǎn)業(yè) 波特鉆石理論 發(fā)展戰(zhàn)略　出處：《哈爾濱理工大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：文化創(chuàng)意產(chǎn)業(yè)是社會(huì)經(jīng)濟(jì)發(fā)展到一定階段的必然選擇，是一種全新的產(chǎn)業(yè)發(fā)展方向，對(duì)于產(chǎn)業(yè)結(jié)構(gòu)的優(yōu)化升級(jí)、加速經(jīng)濟(jì)的發(fā)展速度、推動(dòng)發(fā)展模式的創(chuàng)新都具有重要意義。 本文首先通過閱讀大量關(guān)于文化創(chuàng)意產(chǎn)業(yè)及其發(fā)展戰(zhàn)略的相關(guān)文獻(xiàn)，綜述了文化創(chuàng)意產(chǎn)業(yè)各國(guó)的研究現(xiàn)狀，為本文研究文化創(chuàng)意產(chǎn)業(yè)奠定理論基礎(chǔ)。其次，本文詳細(xì)說明了黑龍江省文化創(chuàng)意產(chǎn)業(yè)的發(fā)展現(xiàn)狀及存在問題。再次，本文通過運(yùn)用波特鉆石模型理論對(duì)黑龍江省文化創(chuàng)意產(chǎn)業(yè)戰(zhàn)略環(huán)境進(jìn)行分析，從生產(chǎn)要素、需求條件、相關(guān)及支柱產(chǎn)業(yè)、企業(yè)戰(zhàn)略結(jié)構(gòu)和同業(yè)競(jìng)爭(zhēng)、機(jī)會(huì)和政府這幾個(gè)方面綜述了黑龍江文化創(chuàng)意產(chǎn)業(yè)的戰(zhàn)略環(huán)境。然后本文依據(jù)對(duì)黑龍江省文化創(chuàng)意產(chǎn)業(yè)戰(zhàn)略環(huán)境分析，對(duì)黑龍江省文化創(chuàng)意產(chǎn)業(yè)發(fā)展水平進(jìn)行了評(píng)價(jià)，構(gòu)建了黑龍江省文化創(chuàng)意產(chǎn)業(yè)發(fā)展水平評(píng)價(jià)指標(biāo)體系。根據(jù)對(duì)黑龍江省文化創(chuàng)意產(chǎn)業(yè)發(fā)展戰(zhàn)略的分析，給出了戰(zhàn)略目標(biāo)，并制定了發(fā)展戰(zhàn)略。旅游業(yè)應(yīng)加快建設(shè)旅游開發(fā)區(qū)和旅游名鎮(zhèn)，強(qiáng)化景區(qū)及景點(diǎn)基礎(chǔ)設(shè)施建設(shè)，打造北國(guó)風(fēng)光特色游；動(dòng)漫業(yè)應(yīng)該重點(diǎn)發(fā)展龍江特色動(dòng)漫，實(shí)施旅游業(yè)與動(dòng)漫業(yè)融合戰(zhàn)略和動(dòng)漫人才儲(chǔ)備戰(zhàn)略；同時(shí)文化創(chuàng)意產(chǎn)業(yè)整體應(yīng)實(shí)施龍江特色品牌戰(zhàn)略以及產(chǎn)業(yè)集群戰(zhàn)略。最后本文提出黑龍江省文化創(chuàng)意產(chǎn)業(yè)戰(zhàn)略實(shí)施保障。本文希望通過對(duì)黑龍江省文化創(chuàng)意產(chǎn)業(yè)發(fā)展戰(zhàn)略的研究，，能夠?qū)邶埥∥幕瘎?chuàng)意產(chǎn)業(yè)的發(fā)展起到推動(dòng)作用。
[Abstract]:Cultural creative industry is the inevitable choice to a certain stage of social and economic development, is a new direction of industrial development, to optimize and upgrade the industrial structure, accelerate the pace of economic development. It is of great significance to promote the innovation of development model. Through reading a large number of literature on cultural and creative industries and their development strategies, this paper summarizes the current research situation of cultural and creative industries in various countries, and lays a theoretical foundation for the study of cultural and creative industries. This paper explains the current situation and existing problems of cultural creative industry in Heilongjiang province in detail. Thirdly, this paper analyzes the strategic environment of cultural and creative industry in Heilongjiang province by using Porter diamond model theory. From the factors of production, demand conditions, related and pillar industries, corporate strategic structure and peer competition. This paper summarizes the strategic environment of cultural and creative industry in Heilongjiang province. Then this paper analyzes the strategic environment of cultural and creative industry in Heilongjiang Province based on the analysis of the strategic environment of cultural and creative industry in Heilongjiang Province. This paper evaluates the development level of the cultural and creative industries in Heilongjiang Province, constructs the evaluation index system of the development level of the cultural and creative industries in Heilongjiang Province, and analyzes the development strategies of the cultural and creative industries in Heilongjiang Province. The paper puts forward the strategic goal, and formulates the development strategy. The tourism industry should speed up the construction of tourism development zones and famous tourist towns, strengthen the construction of scenic spots and scenic spots infrastructure, and create tourism with scenic features in the north. Animation industry should focus on the development of Longjiang animation, the implementation of tourism and animation industry integration strategy and animation talent reserve strategy; At the same time, the whole cultural and creative industry should implement Longjiang characteristic brand strategy and industrial cluster strategy. Finally, this paper puts forward the protection of Heilongjiang province cultural and creative industry strategy. The research of development strategy. Can play a role in promoting the development of cultural and creative industries in Heilongjiang Province.
【學(xué)位授予單位】：哈爾濱理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G124

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