本文關(guān)鍵詞：經(jīng)濟(jì)觀察網(wǎng)內(nèi)容定位研究　出處：《華東師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 經(jīng)濟(jì)觀察網(wǎng) 網(wǎng)絡(luò)財(cái)經(jīng)媒體 內(nèi)容定位 受眾 財(cái)經(jīng)新聞

【摘要】：財(cái)經(jīng)媒體是促進(jìn)經(jīng)濟(jì)社會(huì)良好運(yùn)轉(zhuǎn)的重要潤滑劑,并將發(fā)揮更大的作用。但當(dāng)下普遍網(wǎng)絡(luò)化的財(cái)經(jīng)媒體面臨著激烈的競爭局面,媒體的內(nèi)容定位亟待改進(jìn)和提升。 本文通過對經(jīng)濟(jì)觀察網(wǎng)內(nèi)容定位的分析,結(jié)合競爭者和受眾的屬性分析,試圖發(fā)現(xiàn)經(jīng)濟(jì)觀察網(wǎng)內(nèi)容定位的特征規(guī)律,提出經(jīng)濟(jì)觀察網(wǎng)內(nèi)容定位的改善策略,以及網(wǎng)絡(luò)財(cái)經(jīng)媒體內(nèi)容定位的有益思考。 本文第二章和第三章主要分析了經(jīng)濟(jì)觀察網(wǎng)的行業(yè)競爭環(huán)境,如新傳播渠道的影響、網(wǎng)絡(luò)財(cái)經(jīng)媒體競爭加劇、財(cái)經(jīng)資訊需求多元化等行業(yè)現(xiàn)狀及趨勢；以及對經(jīng)濟(jì)觀察網(wǎng)基于受眾的縱向內(nèi)容定位和基于板塊細(xì)分格局的橫向內(nèi)容定位進(jìn)行分析。 本文第四章針對經(jīng)濟(jì)觀察網(wǎng)內(nèi)容定位的優(yōu)化提出三方面的建議。內(nèi)容定位必須迎合財(cái)經(jīng)資訊傳播渠道,本文建議對經(jīng)濟(jì)觀察報(bào)系各渠道內(nèi)容進(jìn)行整合；針對經(jīng)濟(jì)觀察網(wǎng)內(nèi)容定位提出高端受眾導(dǎo)向、差異化導(dǎo)向、深度導(dǎo)向等三個(gè)維度的內(nèi)容定位傾向；認(rèn)為內(nèi)容定位的核心是內(nèi)容價(jià)值定位,并提出三方面的堅(jiān)持或改進(jìn)目標(biāo),一、財(cái)經(jīng)媒體監(jiān)督責(zé)任感的強(qiáng)化；二、市場經(jīng)濟(jì)的智庫：財(cái)經(jīng)意見市場與財(cái)經(jīng)媒體；三、經(jīng)濟(jì)觀察網(wǎng)“理性建設(shè)性”基本價(jià)值觀的堅(jiān)守。
[Abstract]:Financial media is an important lubricant to promote the good operation of the economy and society, and will play a greater role. The content orientation of the media needs to be improved and promoted urgently. Based on the analysis of the content orientation of the Economic observation Network and the attribute analysis of the competitors and the audience, this paper tries to find out the characteristic law of the content location of the Economic observation Network, and puts forward the improvement strategy of the content location of the Economic observation Network. As well as the network financial media content localization beneficial thinking. The second and third chapters mainly analyze the industry competition environment of the economic observation network, such as the influence of the new communication channel, the intensified competition of the network financial media, the diversification of the financial information demand and so on. And the economic observation net based on the audience vertical content positioning and the horizontal content location based on the plate segmentation pattern. Chapter 4th puts forward three suggestions for the optimization of the content orientation of the Economic observation Network. The content orientation must cater to the channel of financial and economic information dissemination, and this paper suggests the integration of the contents of the various channels of the Economic observation Network. Aiming at the content orientation of the economic observation network, this paper puts forward the orientation tendency of the content orientation in three dimensions: the high-end audience orientation, the differentiation orientation and the depth orientation. The paper holds that the core of content orientation is content value orientation, and puts forward three goals: first, strengthening the sense of responsibility of financial media supervision; Second, think tank of market economy: financial opinion market and financial media; Third, the economic observation net "rational constructive" basic values stick to.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 劉雁霞;;論新興財(cái)經(jīng)報(bào)紙的品牌建設(shè)策略與主要發(fā)展瓶頸——解讀《21世紀(jì)經(jīng)濟(jì)報(bào)道》、《經(jīng)濟(jì)觀察報(bào)》、《投資者報(bào)》三大財(cái)經(jīng)報(bào)紙[J];安徽文學(xué)(下半月);2010年05期

2 張莉;馬成鳴;;《經(jīng)濟(jì)觀察報(bào)》的品牌之道[J];今傳媒;2007年05期

3 王慶柱;;中外財(cái)經(jīng)網(wǎng)站的內(nèi)容結(jié)構(gòu)比較分析[J];傳媒觀察;2007年07期

4 吳歡超;;財(cái)經(jīng)網(wǎng)站的區(qū)域品牌經(jīng)營之道——以浙商網(wǎng)為例[J];浙江傳媒學(xué)院學(xué)報(bào);2007年01期

5 成思行;;改革開放30年我國文化發(fā)展和體制變遷之路[J];中國發(fā)展觀察;2008年10期

6 陳陽;;框架分析:一個(gè)亟待澄清的理論概念[J];國際新聞界;2007年04期

7 劉瑾鴻;;財(cái)經(jīng)網(wǎng)站的天時(shí)、地利與人和[J];編輯學(xué)刊;2007年04期

8 陳沛芹;;媒介即訊息?——論技術(shù)的使用之于媒介內(nèi)容的影響[J];新聞界;2010年02期

9 秦新安;;網(wǎng)絡(luò)時(shí)代的財(cái)經(jīng)報(bào)紙——華爾街日報(bào)的啟示[J];新聞大學(xué);2010年03期

10 廖圣清;;西方媒介內(nèi)容研究新進(jìn)展的實(shí)證研究[J];新聞大學(xué);2012年02期

，

本文編號：1384851