本文關(guān)鍵詞：文化產(chǎn)業(yè)發(fā)展過程中加快傳統(tǒng)媒體轉(zhuǎn)型發(fā)展研究　出處：《北京郵電大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：近年來,在我國(guó)經(jīng)濟(jì)高速發(fā)展的同時(shí),帶給地方環(huán)境的壓力相當(dāng)大。隨著經(jīng)濟(jì)的發(fā)展,資源的約束越來越突出,在這種情況下,為了保證經(jīng)濟(jì)“又好又快”的發(fā)展,我們國(guó)家經(jīng)濟(jì)結(jié)構(gòu)要面臨轉(zhuǎn)型,即從過去那種“高投入、高能耗、高污染、低產(chǎn)出”的模式向“低投入、低能耗、低污染、高產(chǎn)出”轉(zhuǎn)變。 同時(shí)我國(guó)加快經(jīng)濟(jì)發(fā)展方式轉(zhuǎn)變有著深刻的國(guó)際國(guó)內(nèi)背景。全球金融危機(jī)對(duì)我國(guó)經(jīng)濟(jì)發(fā)展方式形成了巨大的外部沖擊,經(jīng)濟(jì)發(fā)展方式本身的不適應(yīng)性和內(nèi)在缺陷正在日益凸現(xiàn),不僅經(jīng)濟(jì)發(fā)展方式本身不可持續(xù),而且也不能適應(yīng)整個(gè)國(guó)家經(jīng)濟(jì)發(fā)展方式面臨根本性轉(zhuǎn)變的形勢(shì)。 本論文的內(nèi)容主要包括以下幾方面的內(nèi)容：文化產(chǎn)業(yè)發(fā)展背景、文化產(chǎn)業(yè)發(fā)展的意義與必要性、文化產(chǎn)業(yè)的目標(biāo)及具體措施、中國(guó)傳媒行業(yè)發(fā)展概況和經(jīng)營(yíng)情況分析和中國(guó)電視產(chǎn)業(yè)發(fā)展、中央電視臺(tái)戰(zhàn)略模式分析、新媒體和全球媒體發(fā)展、傳統(tǒng)媒體道的發(fā)展轉(zhuǎn)型. 本文首先從文化發(fā)展的特征和發(fā)展現(xiàn)狀入手,在提出重點(diǎn)發(fā)展文化產(chǎn)業(yè)的背景和條件下,就媒體行業(yè)如何抓住機(jī)遇、適應(yīng)市場(chǎng)、適應(yīng)經(jīng)濟(jì)發(fā)展的需要,快速合理正確的轉(zhuǎn)型進(jìn)行分析、論證。同時(shí)就中國(guó)傳媒行業(yè)的發(fā)展?fàn)顩r進(jìn)行分析和總結(jié),例舉中央電視臺(tái)作為案例分析,應(yīng)用s. w. o. t分析工具對(duì)央視采用的戰(zhàn)略模型進(jìn)行全面的剖析。最后就發(fā)展和轉(zhuǎn)型提出自己的客觀看法和建議。
[Abstract]:In recent years , while our country ' s economy has developed rapidly , the pressure to the local environment is quite large . With the development of economy , the restriction of resources becomes more and more prominent . In this case , in order to guarantee the development of the economy , our country ' s economic structure will face the transformation , that is , from the previous " high input , high energy consumption , high pollution , low output " mode to " low input , low energy consumption , low pollution , high output " transformation . At the same time , our country accelerates the transformation of the mode of economic development has a profound international background . The global financial crisis has formed a huge external impact on our country ' s economic development mode . The lack of adaptability and inherent flaw in the way of economic development is becoming increasingly convex , not only the economic development mode itself is not sustainable , but also can not adapt to the situation of the fundamental transformation of the whole country ' s economic development mode . The contents of this paper mainly include the following aspects : the background of cultural industry development , the significance and necessity of cultural industry development , the objectives and concrete measures of the cultural industry , the analysis of the development of Chinese media industry , the analysis of the operation situation and the development of China ' s television industry , the analysis of the strategic pattern of CCTV , the new media and the global media development , and the transformation of the development of traditional media . This paper starts with the characteristics and development of cultural development , and analyzes and proves how the media industry can seize the opportunity , adapt the market , adapt to the needs of the economic development , and analyze and demonstrate the development of the media industry . At the same time , the author analyses and summarizes the development of the media industry in China . At the same time , the author analyzes and summarizes the development of the Chinese media industry .

【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G124

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本文編號(hào)：1380892