集群環(huán)境下第三方物流企業(yè)服務(wù)能力的評(píng)價(jià)及提升策略
[Abstract]:Industrial clusters, with various preferential policies at home, cheap labor and primary resources to create low-cost advantages to participate in market competition, rapidly developed into an important support of regional economy. With the globalization of economy and the arrival of information technology, economic development has entered a high cost era, and the traditional advantages of industrial clusters are facing great challenges. Third party logistics (TPL) attracts enterprises in cluster because of reducing logistics cost and improving their competitiveness. Enterprises in the cluster begin to outsource logistics business to third-party logistics companies, focus on core business, improve the core competitiveness of enterprises and reduce logistics costs. Therefore, it is of great practical significance to study the evaluation of the service capability of the third party logistics enterprises and the choice of the third party logistics enterprises. This paper studies the evaluation and promotion strategy of the service ability of the third party logistics enterprises in the cluster environment. On the basis of summarizing scholars' research on logistics service ability, this paper analyzes the influencing factors of third party logistics service ability under cluster environment. According to the characteristics of industrial clusters, an evaluation system for the service ability of third party logistics enterprises in industrial clusters is established. Considering the quantitative and qualitative indexes in the index system, the evaluation model of service capability of third-party logistics enterprises based on entropy weight Topsis method is established by using entropy weight method to determine the weight of the index. In order to verify the validity of the model, the food industry cluster in Linying County was selected as an example, the questionnaire was designed, the current situation of logistics development of the cluster was summarized and its logistics capability was analyzed. Three logistics companies are selected in the cluster to verify the evaluation index system and the application of evaluation algorithm. Finally, the paper analyzes the factors that restrict the development of the service ability of the third party logistics enterprises in the cluster, and puts forward the strategies to promote the service ability of the third party logistics enterprises in the cluster. The research on the evaluation and promotion strategy of the third party logistics service ability under the cluster environment is of great significance to the development of logistics enterprises and industrial clusters within the cluster. On the one hand, enterprises in the cluster can choose their own third-party logistics enterprises to reduce the cost of logistics, thereby improving their competitiveness; on the other hand, logistics enterprises can find out the bottleneck in development, and then improve their services. Improve service ability, reduce the cost of cluster logistics, and increase the competitiveness of cluster.
【學(xué)位授予單位】:鄭州大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F259.23
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