【摘要】：隨著區(qū)域經(jīng)濟一體化和休閑時代的到來，人們的消費觀念也發(fā)生了轉(zhuǎn)變，從基礎生存性的消費觀念逐漸向精神性、享受性、發(fā)展性等消費觀念轉(zhuǎn)變，健身意識也在不斷的增強。近年來伴隨著體育產(chǎn)業(yè)的發(fā)展和體育消費市場逐步壯大，人們體育消費的需求也在不斷的增長。 我國有關(guān)體育消費的理論研究較多，但關(guān)于鄭州市體育消費的研究則相對較少。因此本文以鄭州城市居民的體育消費為研究對象，以鄭州市六個區(qū)的居民為調(diào)查對象，運用文獻資料法、問卷調(diào)查法、訪談法等研究方法，通過對鄭州城市居民的體育消費的認知情況、消費水平、消費結(jié)構(gòu)和制約鄭州市居民體育消費的因素調(diào)查研究，根據(jù)調(diào)查的結(jié)果提出一些合理化的建議。其目的是為了鼓勵鄭州城市居民參與體育鍛煉，提高居民的身體素質(zhì)水平，培養(yǎng)居民終身體育的意識，同時為推動鄭州居民體育消費的發(fā)展提供一些借鑒。經(jīng)研究得出： 1.鄭州城市居民參與體育消費的意識不夠樂觀，其消費的動機主要是強身健體、娛樂身心、調(diào)節(jié)精神和緩解壓力等。 2.鄭州城市居民體育消費信息的獲取主要以瀏覽網(wǎng)絡和觀看電視以及家人、朋友和同事告知為主；參與體育消費的方式主要是和朋友同事以及家人一起參與。 3.鄭州城市居民年體育消費水平主要集中在201-500元之間，男性的體育消費水平比女性高，體育消費結(jié)構(gòu)主要以實物型消費為主。 4.制約鄭州城市居民體育消費發(fā)展的因素主要是受居民經(jīng)濟收入、閑暇時間，，合理的體育消費場地和體育消費價格的合理性的影響。 5.對策：政府加快經(jīng)濟發(fā)展，大力推進民生工程；推廣節(jié)假日體育活動，促進居民節(jié)假日體育消費；政府加大體育場地設施的投資力度，充分利用現(xiàn)有的體育場地設施；加強宣傳轉(zhuǎn)變居民體育消費觀念，營造良好體育消費文化氛圍；調(diào)整體育消費產(chǎn)業(yè)鏈，開拓城市居民的體育消費新市場。
[Abstract]:With the arrival of regional economic integration and leisure era, people's consumption concept has also changed, from the basic consumption concept of survival to the spirit, enjoyment, development and other consumption concepts, fitness awareness is also constantly strengthened. In recent years, with the development of sports industry and the gradual expansion of sports consumption market, people's demand for sports consumption is also increasing. There are many theoretical studies on sports consumption in China, but there are relatively few researches on sports consumption in Zhengzhou. Therefore, this paper takes the sports consumption of Zhengzhou city residents as the research object, taking the residents of six districts of Zhengzhou as the investigation object, using the methods of literature, questionnaire, interview and so on. Based on the investigation of the cognition, consumption level, consumption structure and the factors restricting the sports consumption of Zhengzhou city residents, some reasonable suggestions are put forward according to the results of the investigation. Its purpose is to encourage Zhengzhou city residents to participate in physical training, improve the level of residents' physical quality, cultivate residents' consciousness of lifelong physical education, and provide some reference for promoting the development of Zhengzhou residents' sports consumption. The results are as follows: 1. Zhengzhou city residents' consciousness of participating in sports consumption is not optimistic enough. The motive of their consumption is to strengthen their health, to entertain themselves, to regulate their spirits and to relieve their pressure. 2. Zhengzhou city residents' sports consumption information is mainly to browse the Internet and watch TV and family, friends and colleagues to inform the main way to participate in sports consumption is mainly with friends and colleagues and family participation. 3. The annual sports consumption level of Zhengzhou urban residents is mainly between 201-500 yuan. The sports consumption level of men is higher than that of women, and the structure of sports consumption is mainly physical consumption. 4. The factors restricting the development of sports consumption of Zhengzhou urban residents are mainly affected by the rationality of residents' economic income, leisure time, reasonable sports consumption space and sports consumption price. Countermeasures: the government accelerates the economic development, vigorously promotes the people's livelihood project, popularizes the holiday sports activity, promotes the resident holiday sports consumption, the government increases the sports venue facility investment dynamics, fully utilizes the existing sports venue facility; Strengthen propaganda to change the concept of sports consumption of residents, create a good atmosphere of sports consumption culture, adjust the industrial chain of sports consumption, and open up a new market for sports consumption of urban residents.
【學位授予單位】：河南師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G812.4

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